Keap vs GoHighLevel: A Must-Read Comparison for Email Marketers

All-in-one platforms seem like a great idea on paper; they help businesses bring processes such as marketing, sales, and customer management under one roof. Below, we compare two popular all-in-one tools — Keap vs GoHighLevel.
Formerly known as Infusionsoft, Keap is a popular all-in-one sales and marketing automation platform targeting small businesses as clientele. It offers a range of features to help users manage their customers, streamline sales processes, and automate repetitive tasks. For a detailed breakdown of the platform, read the Keap review on our blog.
In the other corner, we have GoHighLevel or GHL; now rebranded as HighLevel, this all-in-one marketing and sales automation platform helps businesses streamline operations and increase efficiency. It’s particularly popular among digital marketing businesses who opt for its “Agency” feature, which lets them white-label services. We’ve published a detailed GoHighLevel review, too.
In this thorough comparison of Keap vs GoHighLevel, we break down the features, compare the two platforms side by side, and highlight the differences. If you’ve been considering one of these two solutions, this story will simplify your final decision.
Keap vs GoHighLevel: Which One to Choose
As far as features go, Keap and GHL offer mostly the same things — users get a CRM, sales features, email and SMS marketing, page builders, and appointment scheduling. But you have to take a closer look to understand minor differences, and depending on what your company does, you may prioritize one over the other.
For this comparison, we will examine the below features side-by-side:
- UI and ease of use,
- Lead capturing,
- Automation,
- Email marketing,
- Customer support and resources,
- Pricing.
UI and Ease of Use

Keap has an intuitive user interface and is straightforward to operate, even for users with a non-technical background. The UI is well-organized, with clear navigation menus and easy-to-find features. The platform uses visual elements such as icons and colors to guide users through the different sections of the software.
With Keap, there may still be a learning curve, especially for users new to the CRM and marketing automation tools.
GoHighLevel’s interface is designed to be clean and uncluttered, reducing visual distractions and improving focus. The platform’s navigation is straightforward, with menus and buttons placed logically for easy access. GoHighLevel offers a variety of pre-built templates for websites, landing pages, and sales funnels, speeding up the setup process.
While the UI is clean, GHL’s vast range of features is an issue; it takes time for new users to fully understand and learn how to use them all.
Both platforms support drag-and-drop functionality for landing page builders, email editors, and signup form designers.
Aspect | Keap | GoHighLevel |
---|---|---|
Simplicity of UI | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Drag-and-drop email editor | ✅ | ✅ |
Drag-and-drop form building | ✅ | ✅ |
Drag-and-drop landing page designer | ✅ | ✅ |
Learning curve | ⭐⭐⭐ | ⭐⭐⭐ |
Verdict: In terms of usability and UI design, it’s a tie between these platforms.
Lead Capturing

Keap offers robust lead-capturing capabilities to help businesses with email lead generation activities. Users can create highly customizable forms to capture lead information, including name, email, phone number, and other relevant data. The platform provides a drag-and-drop landing page builder to create visually appealing pages that convert visitors into leads.
Keap supports lead scoring; this feature helps businesses prioritize leads based on their potential value and engagement level. Users can even create custom scoring rules to assign points to leads based on various criteria. Leads can be segmented based on their scores, too.
Keap also offers a web tracking feature, which monitors visitor behavior on websites and landing pages, providing insights into lead engagement.
GoHighLevel is not far behind when it comes to lead capturing. Its funnel builder is one of the top features, plus users get a variety of pre-built templates to accelerate the creation process. Users can customize forms and landing pages to match their brand and collect specific lead information.
Like Keap, GHL offers users a customizable lead-scoring function. Leads can be used to create customer segments based on their scores, allowing for targeted marketing campaigns. The platform tracks lead activities, such as page views, form submissions, and clicks.
Both platforms integrate with tools like Google Analytics, Facebook Pixel, and other third-party tracking solutions to enhance web tracking capabilities.
Aspect | Keap | GoHighLevel |
---|---|---|
Lead scoring | ⭐⭐⭐ | ⭐⭐⭐ |
Web tracking | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Chat widget for lead capture | ❌ | ✅ |
Conditional logic | ✅ | ✅ |
Verdict: Both Keap and GoHighLevel are equally efficient at lead capture, making this round a tie.
Automation

Keap’s workflow builder provides a user-friendly interface that allows users to create complex email marketing automation workflows by simply dragging and dropping pre-built actions. The workflows are visually represented, making it easy for users to understand the sequence of actions and potential bottlenecks. Users can even incorporate conditional logic for email personalization or targeted email marketing campaigns.
Keap users can set up trigger emails that are sent automatically based on specific events, such as:
- A new lead signing up,
- A customer making a purchase,
- A contact opening an email.
With Keap’s automation, users can experiment with email A/B testing of campaigns.
This will help optimize:
- Email subject lines,
- Email content,
- Email CTAs (calls to action).
GoHighLevel, too, provides a user-friendly interface that allows users to create complex automation workflows by simply dragging and dropping pre-built actions. GoHighLevel can automatically create tasks based on specific events, such as a new lead signing up, and assign them to team members.
On both platforms, automation features are available for both sales and marketing processes. You can automate emails and SMS campaigns, while on the CRM front, follow-ups and pipeline management can be automated, too.
Automation features | Keap | GoHighLevel |
---|---|---|
Visual builder | ✅ | ✅ |
Advanced automation controls | ⭐⭐⭐ | ⭐⭐⭐⭐ |
Behavior-based triggers | ✅ | ✅ |
Automation templates | ⭐⭐⭐ | ⭐⭐⭐ |
Conditional logic | ✅ | ✅ |
Verdict: GoHighLevel offers advanced automation controls, which Keap does not. This round goes to GHL.
Email Marketing

Keap supports email marketing capabilities; businesses can create, send, and analyze different types of email campaigns. As an email marketing CRM, you can directly run campaigns from the dashboard or set up automation to send different types of emails.
Key features include:
- A drag-and-drop email builder,
- Pre-designed templates,
- Automation capabilities,
- Segmentation options,
- Analytics.
It is also possible to run SMS campaigns parallelly.
GHL allows users to create and send one-time broadcast emails or recurring email campaigns to targeted lists. The platform supports dynamic email content and personalization tokens to mass personalize emails and improve email engagement. Users can combine emails with SMS, voicemail drops, calls, and Facebook Messenger in a single automation sequence, allowing multi-channel marketing.
Both Keap and GoHighLevel integrate with popular marketing tools, adding functionalities. Email marketing API access is available on the two platforms to help users connect with other systems and automate processes. Both platforms also offer a variety of email campaign templates for marketing.
Keap and GHL aid email deliverability with measures such as:
- Support for email security protocols such as SPF and DKIM,
- Tools to support email segmentation strategies,
- Features to control email bounce rates.
Between the two, Keap offers a bit more — users get a spam checker and an automated list cleaner, and dedicated IPs are available for an additional price. However, with Keap, users can’t connect to external email service providers, which GHL allows.
Email marketing features | Keap | GoHighLevel |
---|---|---|
Design/variety of templates | ⭐⭐⭐⭐ | ⭐⭐⭐ |
Drag and drop email editor | ✅ | ✅ |
Drip and nurture campaigns | ✅ | ✅ |
Analytics and Reporting | ⭐⭐⭐ | ⭐⭐⭐ |
Verdict: The two email marketing CRMs are equal in terms of capabilities; it’s a tie between GoHighLevel and Keap.
Customer Support and Resources
Keap provides phone support for its customers, and it is available during business hours. A live chat feature is present on the website and within the platform, allowing users to get quick responses to their queries. For users who need faster response times and more personalized support, Keap offers a Priority Support option as a paid add-on.
Keap maintains a comprehensive knowledge base that includes articles, guides, FAQs, and step-by-step tutorials on various features of the platform. Users can access this resource to troubleshoot issues.
For additional help, Keap has created an online forum called “The Keap Community.” Users can ask questions, share tips, and discuss best practices. The company also offers users a network of Certified Partners and consultants; these individuals provide specialized services such as custom integrations, advanced automation setup, strategy development, and more.
Keap offers an online learning platform called Keap Academy, which provides courses, webinars, and certification programs. Keap regularly hosts live webinars and workshops on various topics.
GoHighLevel support options include:
- Phone support,
- Email support,
- Live chat support,
- Zoom call support.
Besides this, the company manages a Facebook group for its users; GHL experts are present here, and they respond to queries and discuss various software-related topics.
GoHighLevel conducts online webinars regularly and even holds an annual summit in Texas once a year.
Customer support features | Keap | GoHighLevel |
---|---|---|
Phone support | ✅ | ✅ |
Chat support | ✅ | ✅ |
Email support | ✅ | ✅ |
Community | ✅ | ✅ |
Regular webinars | ✅ | ✅ |
Verdict: GHL and Keap both offer numerous support options and resources; it’s a tie.
Keap vs GoHighLevel Pricing: A Dealbreaker?
Clearly, Keap and GoHighLevel are close competitors. They offer identical features, and everything you can do on one platform, you can also do on the other. They’re tied in almost every aspect, so if you’re hoping the price will make a difference, you’re in luck.
Keap used to offer three separate plans but recently stripped away the tiers. It now offers a single plan at $299 a month, or $249 monthly if you take the yearly package. GoHighLevel offers more pricing flexibility, offering 3 plans between $99 to $497 a month.
The most prominent difference in the pricing strategy is that Keap gets more expensive as the contact list grows, whereas GHL lets users add unlimited contacts.
More details are available in the sections below.
Keap: Pricing
Keap went from offering three plans to a singular pricing system based on the number of contacts:
Keap plan | Cost | Features |
---|---|---|
Paid plan | $299 /mo or $2,988/year($249 per month) | ‣ 1,500 contacts ‣ 2 users ‣ Email marketing ‣ Marketing, sales, workflow automation ‣ Lead capture and automated follow-up ‣ CRM ‣ Sales pipeline ‣ Invoicing and payments ‣ Landing pages ‣ SMS marketing (U.S. only) ‣ Dedicated phone line (U.S. & Canada only) ‣ Appointment scheduling ‣ AI Content Assistant ‣ AI Automation Assistant ‣ 1:1 text messages ‣ Invoicing and payment processing |
GoHighLevel: Pricing
If you choose GHL, you have to pick one of GoHighLevel pricing plans:
GoHighLevel Plan | Price | Features |
---|---|---|
Starter | $97/month | ‣ CRM ‣ Unlimited users ‣ Unlimited contacts ‣ Three sub-accounts ‣ Email marketing ‣ SMS marketing ‣ Lead capturing tools ‣ Website, form, and landing page builder ‣ Funnel management tools ‣ Appointment booking ‣ Social media management ‣ Email templates ‣ Funnel templates ‣ Social media templates |
Unlimited | $297/month | ‣ CRM ‣ Unlimited users ‣ Unlimited contacts ‣ Three sub-accounts ‣ Email marketing ‣ SMS marketing ‣ Lead capturing tools ‣ Website, form, and landing page builder ‣ Funnel management tools ‣ Appointment booking ‣ Social media management ‣ Email templates ‣ Funnel templates ‣ Social media templates + ‣ API Access ‣ Unlimited sub-accounts ‣ White-labeled desktop app |
SaaS Pro | $497/month | ‣ CRM ‣ Unlimited users ‣ Unlimited contacts ‣ Three sub-accounts ‣ Email marketing ‣ SMS marketing ‣ Lead capturing tools ‣ Website, form, and landing page builder ‣ Funnel management tools ‣ Appointment booking ‣ Social media management ‣ Email templates ‣ Funnel templates ‣ Social media templates ‣ API Access ‣ Unlimited sub-accounts ‣ White-labeled desktop app + ‣ Agent Reporting ‣ Advanced API access ‣ Advanced CRM functions ‣ Tracking Pixels ‣ Inbound Calling ‣ Advanced Integrations |
Keap vs GoHighLevel: It’s Decision Time
Here’s a comparison of all Keap vs GoHighLevel features, side-by-side:
Feature | Keap | GoHighLevel |
---|---|---|
CRM | ✅ | ✅ |
Lead capturing | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
Landing page builder | ✅ | ✅ |
Form builder | ✅ | ✅ |
Course creation tools | ❌ | ✅ |
Appointment scheduling | ✅ | ✅ |
Membership sites | ❌ | ✅ |
Email deliverability | ⭐⭐⭐ | ⭐⭐ |
Two-way SMS | ✅ | ✅ |
Third-party integration support | ⭐⭐⭐⭐ | ⭐⭐⭐⭐ |
A/B testing | ✅ | ✅ |
As both Keap and GoHighLevel are all-in-one solutions, they are almost identical in terms of features.
That said, Keap is more suitable for small businesses, whereas GoHighLevel is more focused on agencies with its white-labeling feature, which lets marketers handle clients with ease. GoHighLevel supports membership sites and course creation, both of which are unavailable on Keap.
Keap is more expensive than GoHighLevel but does not present any strong reasons to justify the additional cost.
If the fee is a deciding factor, GoHighLevel would be the better choice. If users prefer Keap’s UI and have basic requirements, they can sign up for the entry-level plan and access all features.
Before you take a final call, we recommend you read these relevant articles:
Want the Best Email Marketing Performance? Choose Campaign Refinery Over Keap and GoHighLevel
The most compelling reason to opt for Campaign Refinery as your email partner is that we are #1 for getting your emails in the primary inbox — a.k.a. email deliverability.
It is no easy task to consistently inbox, but we’ve mastered it by committing to best practices and offering the best email infrastructure. That’s why so many high-volume senders choose Campaign Refinery; on our platform, email marketers can focus on strategies and never worry about how well features work.
Why Campaign Refinery Makes More Sense than Keap and GoHighLevel
Keap and GoHighLevel offer a wide range of features, but when it comes to email marketing, you want to go with an expert. That is exactly what Campaign Refinery is: an expert platform that can help your campaigns achieve maximum email performance.
The benefits of partnering with us include:
- Robust automation that simplifies the creation of complex workflows.
- Unique features like Gamification and Evergreen Flash Sales help you unlock superior engagement stats.
- With our segmentation tools, such as Audience Groups, you can focus and convert smaller segments with ease.
- Our customers have a say in future feature development.
- Our automated list cleaner protects you from damaging your email sender reputation.
Is Campaign Refinery Affordable?
Absolutely!
Campaign Refinery pricing is budget-friendly; for the consistent inbox placement you get from high-volume campaigns, you might even find our prices low!
Users can access all features right from the entry-level “Business” plan, which starts at $99 a month.
Campaign Refinery Plans | Price per month | Credits | Features |
---|---|---|---|
Business | $99 | 50,000 | ‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features |
Growth | $299 | 200,000 | ‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features + ‣ Disable Campaign Refinery branding ‣ Higher volume of API access |
Enterprise | >$1,000 | 1 million | ‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features ‣ Disable Campaign Refinery branding ‣ Higher volume of API access + ‣ Dedicated Success Manager ‣ Custom API volumes |
Migration to Campaign Refinery: Complex or Not?
Moving to Campaign Refinery from your existing ESP is a seamless process designed to minimize disruption and maximize efficiency.
With an intuitive setup process and comprehensive resources, you’ll be up and running in no time, enjoying the benefits of Campaign Refinery’s advanced features and exceptional email deliverability.
If you ever run into any issues, the Campaign Refinery support team can guide you through every step, from data migration to platform familiarization.
Feel ready to see your email marketing dreams come true? Sign up to be a Campaign Refinery sender today!