ClickFunnels vs GoHighLevel — Features Analysis

When you’re building a list of prospects, it’s important to focus on your lead generation process. You need well-designed landing pages, a sturdy funnel builder, and a system that can efficiently collect all the lead data. 

This is the problem both ClickFunnels and GoHighLevel aim to solve, along with a few extra features. But which one would we pick in a ClickFunnels vs GoHighLevel battle?

With ClickFunnels, you get a funnel builder, a funnel template library, e-commerce functionalities, a CRM (customer relationship management) system, and email marketing tools. 

While its main feature is the click funnel builder, the other features are value additions the company developed over time. It offers a user-friendly interface with drag-and-drop functionality, making it easy to create landing pages, sales pages, opt-in pages, and similar.

GoHighLevel holds up pretty well, too. Similar to ClickFunnels, GoHighLevel offers lead capture, sales funnel building, email marketing, and even white-labeled CRM features. The platform targets digital marketing agencies, small to medium businesses, and entrepreneurs. GoHighLevel recently rebranded itself as “HighLevel” to match its legal name (HighLevel LLC).

ClickFunnels has been around for a lot longer than GoHighLevel, but does that necessarily mean it’s better? Let’s find out.

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ClickFunnels vs. GoHighLevel: Which One is Right for You?

Since both these tools offer a lot of similar features, it’s important to examine the quality of each. There are tiny differences that could sway your decision, so we will highlight them whenever they come up.

Funnel Builder and Funnel Template Library

ClickFunnels allows you to visually design your funnels using a drag-and-drop interface. No coding knowledge is required. You can add various elements to your funnel pages, such as text, images, videos, opt-in forms, and payment buttons — plus they’re fully customizable. You can also set triggers based on user actions, sending them down specific paths.

There are plenty of customizable templates to choose from, such as lead capture, webinar registration, or product launches. You can find numerous ClickFunnels examples online to inspire you. Templates provide a starting point and can save you time when building your funnels.

Similar to ClickFunnels, GoHighLevel offers a visual drag-and-drop builder for easy funnel creation. You also get built-in A/B testing functionalities to optimize your funnels for better conversions. The funnel library offers a range of options similar to ClickFunnels, including lead capture, webinar registration, sales funnels, and industry-specific options.

As GHL focuses heavily on white-labeling, you get templates designed specifically for agencies, such as client onboarding sequences or marketing proposal presentations. Agencies can even white-label pre-built templates and share them with their clients. This allows for collaboration on building funnels within the platform.

So, which of the two is better at sales funnels? They’re almost identical, as this table indicates:

Funnel building	ClickFunnels	GoHighLevel
Drag-and-drop functionality	✅	✅
Variety of templates	⭐⭐⭐	⭐⭐⭐⭐
Customization	⭐⭐⭐⭐	⭐⭐⭐⭐
White-labeling	❌	✅

Verdict: When it comes to funnels, both ClickFunnels and GoHighLevel are equally good.

Landing Page and Form Builder

Like its funnel builder, ClickFunnels opts for a visual drag-and-drop interface for the landing page designer. 

This allows you to design landing pages without coding knowledge. You can add elements, move them around, and visually organize your page layout. You can change fonts, colors, styles, and layouts to match your brand and achieve the desired visual impact.

From the template library, you can access pre-designed landing page options for various marketing goals. These customizable templates provide a starting point and can save you time in the design process. Examples include lead capture pages, webinar registration pages, and sales pages. These landing pages are designed to be mobile-responsive.

GoHighLevel continues to emulate ClickFunnels, offering its users a drag-and-drop interface to build landing pages. You can add various elements like text, images, videos, forms, buttons, and social media integrations. The range of options in terms of elements is slightly better than ClickFunnels’.

Both ClickFunnels and GoHighLevel let you A/B-test your pages to find the best-performing one. You can also add conditional actions to pages with both ClickFunnels and GHL.

When it comes to forms, both GHL and ClickFunnels get the job done. You can use the drag-and-drop functionality to create forms and customize the appearance of each form field with fonts, colors, and layouts. Both platforms let you use conditional logic in the forms. You can also automatically add new signups to email lists or trigger email automation sequences.

Let’s tally the page-building and form-designing capabilities of these two:

Landing page + Form builder	ClickFunnels	GoHighLevel
Drag-and-drop features	✅	✅
Range of templates	⭐⭐⭐	⭐⭐⭐⭐
Customization	⭐⭐⭐	⭐⭐⭐⭐
White-labeling	❌	✅
Conditional logic	✅	✅

Verdict: We have another tie.

Email Marketing 

ClickFunnels helps you design your email marketing campaigns using a user-friendly drag-and-drop editor. And if you’re feeling uninspired, just check the library of pre-designed email templates. With ClickFunnels, you can send broadcast emails, email sequences, and autoresponders.

Monitoring key email marketing metrics such as open rates, click-through rates, and unsubscribe rates is also possible. 

Email marketing capabilities on GoHighLevel’s platform are about the same — you can segment your contact list and use email automation, plus you get a drag-and-drop editor email editor and a campaign library. Both platforms support email personalization, too.

But email marketing features on both GoHighLevel and ClickFunnels may be less comprehensive compared to standalone email marketing platforms. Email marketers may face limitations when emailing large contact lists or while creating complex marketing automation flows. Analytics and reporting may also feel noncomprehensive.

How the email marketing features of ClickFunnels and GoHighLevel stack up against each other:

Email marketing	ClickFunnels	GoHighLevel
Drag-and-drop email editor	✅	✅
Template library	✅	✅
Automation capabilities	⭐⭐	⭐⭐
Analytics and reporting	⭐⭐	⭐⭐

Verdict: Email marketing is really basic on both platforms, so it’s a tie.

As both ClickFunnels and GoHighLevel are primarily all-in-one platforms, you can’t expect the superior email performance you’d see at Campaign Refinery. Our platform focuses on excelling at sending emails, simplifying email automation, achieving the best inbox placement, and tracking metrics accurately.

Course Creation + Member Sites

You can build, manage, and sell your online courses within ClickFunnels. The platform offers an online course creation tool within its platform, allowing you to build and manage your courses directly. You can create your course content using a drag-and-drop interface, adding text, videos, images, quizzes, and other elements to structure your lessons.

ClickFunnels lets you organize your course content into modules and lessons and even control the release of course content. It’s also possible to add comment sections/discussion boards within your course for student interaction and Q&A sessions.

Want to create membership sites for select subscribers? This is possible on ClickFunnels — students can enroll and access course materials through a secure member portal.

GoHighLevel offers pretty much the same features. However, one key difference is the ability to use conditional logic. This lets you personalize the course flow for each student by showing or hiding content based on their actions/progress.

Both platforms offer integration with the built-in CRM. This lets you use features like SMS notifications for course updates or appointment scheduling for live sessions. GoHighLevel’s white-labeling feature is available for courses too; you can list courses under your brand for a professional client experience.

ClickFunnels and GoHighLevel offer robust features for course creation and membership sites:

Course creation/members’ sites	ClickFunnels	GoHighLevel
Drag-and-drop course builder	✅	✅
Drip mechanism for course content	✅	✅
Course customization	⭐⭐⭐	⭐⭐⭐⭐
Secure members-only area	✅	✅
SMS updates via CRM	✅	✅
White-labeling	❌	✅
Conditional logic	❌	✅

Verdict: GoHighLevel finally beats ClickFunnels, thanks to extra features.

E-Commerce Features

Both GoHighLevel and ClickFunnels offer e-commerce functionalities, but neither can match up to a full-fledged platform like Shopify.

ClickFunnels offers a variety of built-in e-commerce features to help you sell products directly through your sales funnels. You get a store builder that lets you add new products, descriptions, images, variants (e.g., size, color), and pricing. 

You can sell digital products (like templates, ebooks, and art) or products that need actual shipping. ClickFunnels also provides basic tracking for your product inventory. 

The store will also have a built-in shopping cart system for customers to add products and securely complete their purchases. Payment processors like Stripe or PayPal help collect online payments. Offering one-click upsells after a purchase is also possible. ClickFunnels allows you to integrate your store with email marketing features for automated campaigns and upsells.

GoHighLevel offers the same e-commerce features as ClickFunnels but on a more basic level. You can set up your online store and track and manage customer orders. You can also see order details, fulfillment statuses, and customer information. 

E-commerce features are fairly basic on both GoHighLevel and ClickFunnels:

E-commerce features	ClickFunnels	GoHighLevel
Store creation and management	✅	✅
Shop customization	⭐⭐⭐⭐	⭐⭐
Share shipping details	✅	❌
Shipping	✅	✅
Secure payment and checkout	⭐⭐⭐	⭐⭐⭐⭐
White-labeling	❌	✅

Verdict: If you want more e-commerce features, go for ClickFunnels.

ClickFunnels vs. GoHighLevel: Which is More Budget-Friendly?

The pricing section is typically where a decision is made. And at a glance, it seems like an obvious choice — GoHighLevel is clearly cheaper than ClickFunnels and does as good a job.

Let’s look at the pricing tiers for both before we examine the fine print.

ClickFunnels Paid Plans

You get three paid plans to pick from when you sign up with ClickFunnels:

ClickFunnels plan	Price	Features
Basic	$147 a month  or  $1,524 a year($127/month)	‣ 20 Funnels ‣ 1 Website ‣ 3 Users ‣ 1 Domain ‣ 10,000 Contacts ‣ Unlimited Courses ‣ Unlimited Workflows ‣ Unlimited Pages ‣ Unlimited Products ‣ Unlimited Email Sequences ‣ ShareFunnels ‣ Analytics
Pro	$197 a month  or  $1,884 a year($157/month)	‣ 100 Funnels ‣ 1 Website ‣ 5 Users ‣ 3 Domains ‣ 25,000 Contacts ‣ Unlimited Courses ‣ Unlimited Workflows ‣ Unlimited Pages ‣ Unlimited Products ‣ Unlimited Email Sequences ‣ ShareFunnels ‣ AnalyticsAPI Access
Funnel Hacker	$497 a month  or  $2,496 a year($208/month)	‣ Unlimited Funnels ‣ 3 Websites ‣ 15 Users ‣ 9 Domains ‣ 200,000 Contacts ‣ Unlimited Courses ‣ Unlimited Workflows ‣ Unlimited Pages ‣ Unlimited Products ‣ Unlimited Email Sequences ‣ ShareFunnels ‣ AnalyticsAPI access

Paid Tiers on GoHighLevel

There are only two GoHighLevel plans to choose from:

GoHighLevel Plan	Price	Features
Starter	$97/month	‣ CRM ‣ Unlimited users ‣ Unlimited contacts ‣ Three sub-accounts ‣ Email marketing ‣ SMS marketing ‣ Lead capturing tools ‣ Website, form, and landing page builder ‣ Funnel management tools ‣ Appointment booking ‣ Social media management ‣ Email templates ‣ Funnel templates ‣ Social media templates
Unlimited	$297/month	‣ CRM ‣ Unlimited users ‣ Unlimited contacts ‣ Email marketing ‣ SMS marketing ‣ Lead capturing tools ‣ Website, form, and landing page builder ‣ Funnel management tools ‣ Appointment booking ‣ Social media management ‣ Email templates ‣ Funnel templates ‣ Social media templates + ‣ API AccessUnlimited sub-accounts ‣ White-labeled desktop app

ClickFunnels vs. GoHighLevel: Does It All Boil Down to Pricing?

The answer is: Yes.

This is one of the closest comparisons we’ve seen yet, and both platforms deliver impressive results when creating funnels and generating leads. Both let you manage contacts on a CRM and both offer basic email marketing abilities to communicate with your subscribers. 

You could look at other ClickFunnels alternatives, but no one goes toe-to-toe with them like GoHighLevel does.

Let’s simplify all the information we have at hand with this table:

Feature	ClickFunnels	GoHighLevel
Funnel builder	⭐⭐⭐⭐	⭐⭐⭐⭐
Funnel templates	⭐⭐⭐⭐	⭐⭐⭐⭐
Landing page builder	⭐⭐⭐⭐	⭐⭐⭐⭐
Form builder	⭐⭐⭐⭐	⭐⭐⭐⭐
Course creation tools	⭐⭐⭐	⭐⭐⭐⭐
Membership sites	✅	✅
CRM	✅	✅
Appointment scheduling	✅	✅
Email marketing	⭐⭐	⭐⭐
SMS	✅	✅
E-commerce tools	⭐⭐⭐⭐	⭐⭐⭐
Third-party integration support	⭐⭐⭐⭐	⭐⭐⭐⭐
A/B testing	✅	✅

If you think these two platforms are extremely similar, you’re not alone — ClickFunnels recently filed a lawsuit against GoHighLevel for patent infringement. This is a battle over patents related to sales funnel-building technology; ClickFunnels claims GoHighLevel’s software infringes on two of their patents for creating websites with sales funnels.

While the two platforms fight it out in court, it’s time we conclude our ClickFunnels vs GoHighLevel comparison.

Given how similar the features of these two competitors are, the dealbreaker comes down to price,  which means most people would pick GoHighLevel. Another plus for GHL is its white-labeling feature. We still recommend you review our list of GoHighLevel competitors before you pull the trigger, though.

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Regardless of Your Pick, Pair It with Campaign Refinery

Both ClickFunnels and GoHighLevel do a great job at offering a variety of lead generation, sales, CRM, and marketing features. However, their core competency remains building funnels and collecting leads.

To see those leads actually convert into business — to turn coal into diamonds — you need Campaign Refinery.

Campaign Refinery Works Beautifully With ClickFunnels and GoHighLevel

At Campaign Refinery, email marketing is what we do best. 

Campaign Refinery goes well with both ClickFunnels and GoHighLevel. This synergy is possible thanks to Zapier integration. This means you can collect leads using ClickFunnels/GoHighLevel and sync with our platform to execute your email campaigns. 

And why would you do this? Because we have the best deliverability rates in the industry. 

Curious to know what this will cost you?

Campaign Refinery Makes Email Marketing Affordable

Even on the basic plan, you only pay 0.19 cents per email. That number drops as you upgrade your plan and you access volume pricing.

The best part of partnering with Campaign Refinery is that we don’t charge for the size of your contact list; you only pay for what you use!

You can opt for one of these paid plans at Campaign Refinery:

Campaign Refinery Plans	Price per month	Credits	Features
Business	$99	50,000	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features
Growth	$299	200,000	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features + ‣ Disable Campaign Refinery branding ‣ Higher volume of API access
Enterprise	>$1,000	1 million	‣ Unlimited contacts ‣ Campaign library ‣ Segmentation tools ‣ Automatic list cleaning ‣ Gamification ‣ Evergreen Flash Sales ‣ Advanced automation features ‣ Disable Campaign Refinery branding + ‣ Dedicated Success Manager ‣ Custom API volumes

Moving to Campaign Refinery: Is It Complicated?

Setting up email operations is a very simple process, but if you need any kind of help, our customer care team is there for you.

Since we know how migrating can be a nerve-wracking affair, we’d like to assure you we will be there for you throughout the process. Our tech reps are a caring lot! We also have plenty of support documentation and have worked on making our onboarding as smooth as possible.