Click Funnel Example Compilation: Optimize Conversions
Click funnels play a crucial role in digital marketing and sales by guiding visitors through a strategic customer journey and encouraging them to take actions that achieve a company’s business objectives. And ClickFunnels is a brand name that has become synonymous with building sales and marketing funnels for your online business.
Besides funnels, you can also create websites, design signup forms, and run email campaigns.
After we cover all the features ClickFunnels offers, we’ll explain how your business can benefit from this tool and share examples of companies that use it to generate sales or acquire leads.
Let’s begin by understanding the concept of a sales funnel.
How Does a Sales Funnel Work?
A sales funnel refers to the process through which users are guided from being aware of a product or service to eventually making a purchase or taking a desired action. The stages of a digital sales funnel are similar to those in a traditional sales funnel but are adapted to the online world.
The typical stages of a sales funnel are:
- Awareness: In this stage, potential customers become aware of a product, service, or brand through various digital channels such as social media platforms, search engines, online advertisements, or email marketing campaigns.
- Interest: Once aware, users may develop an interest in the offer. They may visit the website, explore product pages, or sign up for email newsletters to learn more.
- Consideration: At this stage, users actively consider whether the product or service meets their needs and preferences. They will compare features, read reviews, watch demonstrations, or engage with customer support to address any queries or concerns.
- Action: The action stage is where users convert by completing the desired action.
- Loyalty: Post-purchase, it’s critical to build loyalty to your business. Send content that would benefit customers, like tips and tricks, loyalty offers, and product announcements.
- Advocacy: Word of mouth remains the most powerful form of marketing. In this stage, your customers will recommend your company to people they know.
Marketers can use various digital marketing tactics such as search engine optimization (SEO), content marketing, social media marketing, email marketing, and PPC ads to drive customers toward landing pages or click funnels.
What is a Click Funnel?
A “click funnel” is a term that refers to a sequence of web pages or steps designed to guide visitors through a specific process, typically leading them toward a desired action. Click funnels are used in digital marketing and sales to optimize the customer journey and maximize conversions.
The term “click funnel” is derived from the idea that each click a visitor makes on a webpage represents a step in the funnel, with the ultimate goal of leading them to complete the final step, which is counted as a conversion.
Throughout the click funnel, marketers use various strategies and tactics to optimize conversion rates and maximize the effectiveness of each step. This may include A/B testing different elements of the funnel, optimizing page load times, and improving the clarity of messaging.
How a Click Funnel Works
A click funnel consists of these elements:
- Click source: The visitor clicks on a web banner, search engine result, social media ad, or other online content that directs them to the first page of the funnel.
- Landing page: The first page of the funnel, known as the landing page, is designed to capture the visitor’s attention and encourage them to take the next step. This page often includes compelling copy, persuasive images, and a call-to-action (CTA) that prompts the visitor to proceed further into the funnel.
- Sales page: After clicking through the initial landing page, the visitor is presented with additional information about the product, service, or offer. This page can include details about features, benefits, pricing, testimonials, and other relevant information — this persuades visitors to take action.
- Conversion: The final step of the click funnel is the conversion point, where the visitor completes the desired action, such as making a purchase, filling out a form, or subscribing to a service.
As you can see, the click funnel is a carefully planned digital journey and not just a simple landing page with a CTA button at the bottom. And that’s why…
A Landing Page and a Click Funnel are NOT the Same Thing
This table explains the differences between a landing page and a click funnel in detail:
| Characteristics | Landing Page | Click Funnel |
|---|---|---|
| Structure | Typically a single page designed to capture leads or prompt action. | Typically a multi-page sequence that guides visitors toward a specific action. |
| Content | Usually concise with minimal distractions. | Can include varied content types and offers throughout. |
| CTA | Usually has one primary CTA. | Can have multiple CTAs at different points in the funnel. |
| Conversion rate | Typically optimized for a single conversion goal. | Can contain multiple conversion points. |
| Purpose | Often used to capture initial interest and gather contact info. | Intended to engage and nurture prospects throughout the funnel. |
| Complexity | Generally simpler and easier to create and manage. | More complex and requires careful planning and optimization. |
Next, let’s examine the services and features of ClickFunnels, the most popular name in the online click funnels business.
ClickFunnels: Overview
ClickFunnels, the company, was founded by two marketers, Russell Brunson and Todd Dickerson, in 2014. It is a lead generation and funnel management platform that helps businesses execute their online sales and marketing goals more efficiently.
ClickFunnel’s catalog offers a wide range of features:
- Sales funnels,
- Funnel template library,
- Automation,
- Website and landing page builder,
- Form builder,
- Membership area,
- Email marketing,
- Analytics
- API access,
- Third-party integrations.
Time to review how these features can help your business!
ClickFunnels Features: Breakdown
Find the popular features of ClickFunnels in the table below:
| Service | Explanation |
|---|---|
| Funnels | The sales funnel builder lets you design custom sales funnels; from lead generation to conversion optimization, this tool guides prospects through the buying journey seamlessly. |
| Automation | The funnel automation feature automates repetitive tasks, streamlines the sales process, and nurtures leads, saving time and resources while maximizing conversions. |
| Website/Landing page builder | The builder supports drag-and-drop functionality and has customizable templates, so you can create visually stunning landing pages without any coding knowledge. |
| Membership areas | With this feature, you can create and manage membership portals effortlessly and build a thriving community on your own platform. |
| A/B testing | You can optimize your funnels by split-testing different variations of pages, headlines, and offers. |
| Analytics and tracking | The tracking tools available to you offer valuable insights into funnel performance, traffic sources, and user behavior. |
ClickFunnels recently introduced in-house SMTP servers for email marketing, but you can also connect to a tried-and-tested ESP, like Campaign Refinery. This means you can use ClickFunnels to create and manage leads and then integrate it with Campaign Refinery, so you can experience the best deliverability in the market when running email campaigns.
But there are a lot more advantages.
Campaign Refinery + ClickFunnels Can Get You Amazing Results
You already know what ClickFunnels can do for your business — but here’s why you should run your email marketing ops off Campaign Refinery.
Our best features:
- Automated list-cleaning: Invalid emails, misspelled addresses, spam traps, seeder emails, and burner IDs can severely damage your sender reputation. This is why we created the automated list cleaner. It goes through your list, weeding out all problematic emails.
- Gamification: Want stunning engagement rates? Try our amazing Gamification methods to achieve click rates as high as 76.37%.
- Automation: Email marketers need simple, visual controls to execute complex automation workflows with ease. Our Branch and Rule Builder has got you covered.
- List segmentation: Create different audiences for different reasons. Use our Smart Tag Manager to track your customers through the funnel!
- Template library: Thinking of fresh ways to approach your email list? Refer to our template library and customize campaigns to fit your business better.
- Analytics dashboard: Get detailed insight into how your email campaigns are performing in real-time.
Sign up to be a Campaign Refinery customer; you’ll soon discover what elite email performance looks like!
How Your Business Can Benefit from Using ClickFunnels
You can create different types of click funnels on ClickFunnels, each designed to achieve a particular goal in your marketing or sales strategies.
Common types of funnels include:
- Lead generation,
- Sales conversion,
- Customer acquisition,
- Product launch,
- Subscriber growth,
- Brand awareness.
You don’t have to stick to using just one type of click funnel; depending on your requirements, use a funnel to achieve goals in any of the categories listed here.
ClickFunnels: Multiple Use Cases
If you’re curious how you can get the most out of your ClickFunnels plan, this table simplifies things:
| Business objective | Objective explanation | How ClickFunnels can help |
|---|---|---|
| Lead generation | Generate leads by capturing contact information of potential customers. | You can create customized landing pages, collect visitor information, and then run email campaigns. |
| Sales conversion | Convert leads through a structured sales process. | ClickFunnels lets you create sales funnels with optimized pages and persuasive copywriting, encouraging prospects to make purchases. |
| Customer acquisition | Acquire new customers. | ClickFunnels lets you create targeted marketing campaigns and streamline the checkout process to convert new customers efficiently. |
| Product launch | Successfully launch and promote new products. | Create a funnel of pre-launch sequences, teaser content, and limited-time offers, maximizing conversion rates. |
| Build email lists | Grow the number of subscribers to newsletters/email lists. | ClickFunnels lets you create engaging opt-in forms and subscription pages, along with email marketing integrations, to attract subscribers. |
| Brand awareness | Increase visibility and recognition of your brand. | With ClickFunnels, you can drive traffic to branded landing pages and run promotions to build brand awareness. |
You can create a solid funnel of leads and convert them with the help of ClickFunnels — so here are additional tips to maximize your results.
Get the Most Out of ClickFunnels
Curious about how you can get maximum bang for your buck from ClickFunnels?
Use these tips to be a pro ClickFunnels user:
- Use tried-and-tested funnel templates: You don’t have to build your funnel from scratch; ClickFunnels lets you access their top-performing funnels in the funnel library. Go through this list and discover the best template for your business.
- Split-test extensively: Use ClickFunnels’ built-in split testing feature to test different elements of your funnels, such as headlines, copy, images, and CTAs. Analyze the results to identify which variations perform best and optimize your funnels accordingly.
- Countdown funnels: These funnels let you use FOMO (fear of missing out) on your page visitors to compel them to convert.
- Create a group for your most engaged subscribers: This feature creates a recurring revenue stream for you by letting you offer special access and additional perks to your most valuable customers. You get an excellent opportunity to keep upselling with this feature.
A great way to build an email list of enthusiastic subscribers is by offering a lead magnet at the end of a funnel.
Using Lead Magnets to Drive ClickFunnel Conversions
A good lead magnet is critical, but you need to pay equal attention to your strategy.
A lead magnet is not a new concept; it is something valuable you offer to potential customers for free in exchange for their contact information, like an ebook or a webinar. In short, you can use them to build an engaged subscriber list, which is invaluable for email professionals.
What if we told you there was a way to achieve 8X the signups of a typical lead magnet? We’re not joking about those numbers — it’s 100% possible.
The Lead Magnet Multiplier program, a short 4-video course teaches you the psychology of using your lead magnets effectively and shares pro tips on convincing leads to sign up for your content. The course is completely free once you register, but we added a clause: You MUST finish the course in seven days, or you’ll be cut off from accessing it (until you email us again). This rule is just to ensure only keen email marketers sign up for this superb course!
Check out the Lead Magnet Multiplier today.
Time to review the best ClickFunnels examples we can find online!
ClickFunnels Examples
As one of the most popular options in the industry, plenty of marketers use ClickFunnels to generate leads and sales for their business. Here are the top ones.
Content Multiplier Formula Click Funnel Example
Peng Joon is easily one of the biggest promoters of ClickFunnels and is frequently mentioned on their website. Content Multiplier Formula is one of his programs that uses ClickFunnels.
The program website is a masterclass in creating a great click funnel. It starts off with customer testimonials and social proof and offers a CTA button, right off the bat. It also adds a critical pitch here — it claims you only have to pay for shipping, and you get the book for free.
The next page displays all the marketing influencers Joon has interacted with, establishing his credibility as an expert on content marketing.
The next page sums up the benefits of the book and adds yet another CTA button. The goal of the content here is to describe a situation that is relatable and compelling.
Next, we have a page that talks about people who have used the content from this book to change their lives. The testimonials include graphs, statistics, and links to businesses.
Lastly, we have a money-back guarantee. Joon even claims you don’t have to return the book. At this point, he offers one last CTA button to seal the deal!
“Funnel Hacking Secrets” Click Funnel Example
The Funnel Hacking Secrets website, created by Russell Brunson, co-founder of ClickFunnels, uses interesting tactics to get you to sign up for his webinar. It consists of just three pages, so let’s break this down.
The site gets right down to business. It offers you radio buttons to describe your situation, which helps the funnel classify you into different lists. You can then add your email address and there is also a checkbox for an SMS alert, which means you must submit a phone number. The CTA is compelling.
The second page establishes credibility by mentioning well-known media platforms Russell has been featured on. It also tells you more about the program and gives insight into the benefits of attending the webinar. You also have a countdown timer creating urgency, telling you how soon the class is going to start.
Next, you have the third and final page of the site, which uses minimal content and a CTA button for interested leads to sign up.
“I Will Teach You To Be Rich” Click Funnel Example
This website, operated by popular social media entrepreneur, Ramit Sethi, has the same name as his best-selling book. “I Will Teach You To Be Rich” is a group of programs Ramit created for career-oriented professionals as well as people who want to set up their own businesses. We compiled images of the latter, which uses ClickFunnels.
The landing page immediately mentions the purpose and sets expectations correctly. For people who already know about the program, he offers a “Ready to Buy?” link in the corner, so subscribers can directly skip to the bottom of this long page. Note that the page contains a lot of content, so we will only share the most interesting pages.
Here, Ramit mentions the highlights of his course. He also makes promises about how much you can expect to earn once you finish the course. This encourages readers to keep scrolling.
Ramit then sells yet more imagery of what your earning potential could look like. He shares his own story here, which is convincing for a person looking to earn along the same lines.
Time to share evidence! Here you see images of businesses run by students who finished the program.
Finally, the CTA. Interestingly, the page does not use a CTA anywhere, except at the end. This is most likely because Ramit wants readers to read through the entire page, for the CTA to have maximum impact. It is one of the better examples of ClickFunnels use we found.
James Clear’s ClickFunnels Example
James Clear is the author of the well-known self-improvement book, Atomic Habits. He uses ClickFunnels on his site to attract subscribers to his email list.
And what does he use as a lead magnet? The first chapter of his book, of course. Anyone interested in the book and curious to know what the hype is all about would immediately sign up.
The second page mentions his email course, where James promises to help you change your habits in just 30 days. The page sets expectations by listing benefits and also adds that you’ll only receive an email once every three days. This click funnel is minimal, clean, and incredibly effective.
“Make Him Yours” Click Funnel Example
This is a website built around the book, Make Him Yours, which targets women who seek romantic relationships. The site offers advice to this demographic and is operated by Mark Rosenfeld, an Australian dating coach. He offers multiple programs to interested subscribers and shares different CTAs throughout the pages, making this a great ClickFunnel example.
Readers are introduced to the programs as soon as the page loads, wasting no time.
The first page highlights Mark’s most premium service — his one-on-one coaching program for women. He also mentions that this is for a small group of select clientele, creating a sense of exclusivity.
Next, he shares a link to his community of women who share a common interest, which is an attractive option for subscribers looking for dating advice or those who want to discuss issues/ideas.
Next up, he offers a text-based service where interested subscribers can discuss their issues and get advice from Mark over SMSs. He also shares an image of what a typical conversation would look like, which can be compelling for a subscriber to hit the CTA button.
Mark also shares a link to his book, the reason behind his fame. He uses two CTAs here, which is an interesting strategy — either he gets a sale, or he gets a lead, which is clever!
The final page offers a course for those looking to become relationship coaches. This funnel is probably the priciest service here but promises an earning potential of $10,000 a month.
The Inbox Formula: The Secret to Superior Deliverability Rates
So you’re all ready to build funnels — but what about your inbox placement rate?
Poor deliverability is not an uncommon problem among email marketers, and you have to constantly adapt to modern trends and apply clever strategies to ensure your subscribers actually read your emails.
We have a simple solution that can greatly improve your chances of staying out of spam folders.
Our guidebook, The Inbox Formula, is a compilation of best practices, technical know-how, advanced IP and domain management methods, and industry insights — in short, knowledge and wisdom you cannot find anywhere else. Our founder, Travis Ketchum, created this book for our customers and then decided to share it with the rest of the email community, too, because why not?
After all, spammers won’t benefit from this knowledge, only genuine email marketers, so it’s a win-win. That’s also why it’s COMPLETELY FREE!
If you want to know how to achieve peak email performance from your campaigns, download The Inbox Formula today!
