Go High Level Pricing: Plans Dissected and Explained
GoHighLevel is an automation platform that helps businesses with their sales and marketing processes. With GoHighLevel, customers can capture leads, nurture them, manage sales pipelines, and run email marketing campaigns.
But exactly how much value does it offer you for the price? And what GoHighLevel plans are available? Which plan would be right for you?
Let’s to break down GoHighLevel’s pricing plans in detail to help you take a call.
GoHighLevel: Overview of the Features
GoHighLevel is an all-in-one platform, which means you get various features to help businesses manage various tasks.
If you sign up with GoHighLevel, you get an array of tools:
Features | What you can do with it |
---|---|
Funnel builder | Build customized funnels that also support personalization. |
Customer relationship management (CRM) | Manage all your leads and interactions with existing customers. |
Social media management | Schedule social media posts on Facebook, Twitter, Instagram, etc. |
SMS marketing | Send SMS campaigns or confirmation/transaction texts. |
Email marketing | Send different types of email campaigns. |
Landing page/website designer | Design detailed landing pages. |
Form builder | Create signup forms and add new signups to different contact lists. |
Appointment booking | Helps book and manage appointments for businesses such as salons or dental clinics. |
Customer sentiment tracking | Keep a watch on what customers think of a business with social listening. |
Payment processing | Collect and manage payments for online stores. |
Membership | Create a members-only group/site for customers. |
Phone system (VoIP) | Make and receive calls directly through GoHighLevel. |
White-label branding | Customize the platform with unique branding. |
To learn more about the platform and figure out if it’s right for your business, read our detailed GoHighLevel review.
Go High Level Pricing Explained
GoHighLevel caters to a wide range of businesses, so they have basic tiers in place, depending on requirements. It’s important to consider your specific needs before choosing a plan.
The platform offers annual billing options for all plans, which can result in significant cost savings (up to 17%) compared to monthly payments. There are also additional paid add-on features available to further enhance your marketing capabilities.
To help you decide on whether the platform is right for you, GoHighLevel offers a 14-day free trial, with an extended 30-day trial available occasionally. But then, 14 days is simply not enough time for you to decide if GHL can do everything you want it to.
Still, it’s a good way to get an idea of how smoothly the platform works and whether you’re comfortable with the user interface.
These are the Go High Level plans you can choose from:
GoHighLevel Plan | Price |
---|---|
Starter | $97/month |
Unlimited/Freelancer | $297/month |
Agency Pro/Saas Pro | $497/month |
Enterprise | Custom |
Wondering why some plans have dual names? That’s because GoHighLevel refers to the plans interchangeably on the company’s website. But the features are the same despite the name, as you will discover in the sections below.
GoHighLevel Starter Plan: $97 Per Month
For freelancers, solopreneurs, and small agencies exploring the world of marketing automation platforms, GoHighLevel’s Starter Plan is an affordable entry point. At $97 per month, it allows customers to grasp the platform’s capabilities and use basic features.
What Do You Get in the Starter Plan?
The GoHighLevel Starter Plan equips you with a comprehensive toolkit to launch and manage your marketing efforts effectively.
Here’s a breakdown of its key features:
- Unlimited users: GoHighLevel lets you add as many users as needed, which is useful for a marketing team with multiple members.
- Unlimited contacts: The platform lets you store unlimited contacts and does not charge you for your list size.
- CRM functionality: You can manage all your client interactions and data with GoHighLevel’s CRM system.
- Funnel builder: GHL lets you create sales funnels to guide your leads through a conversion journey.
- Email marketing: You can craft and send professional email messages to customers and you also get access to a library of customizable email templates.
- Social media scheduling: Schedule social media content directly within GoHighLevel, simplifying social campaigns and activities.
- Calendars: Manage your team’s calendars within HighLevel; this streamlines communication and keeps everyone on the same page.
- Appointment scheduling: Create and manage appointments for customers of your business.
- Form builder: Create custom forms to capture valuable lead information directly on your website/landing pages.
- Sales pipelines: GHL’s sales pipeline feature lets you move leads through different stages of the sales funnel.
- Email surveys: The platform supports email surveys, letting you gather feedback from your audience.
- Website bots: HighLevel offers users interactive chatbots to engage with website visitors.
On the base plan, most GoHighLevel features are accessible. But power users may need to opt for the more expensive plans — coming up next.
GoHighLevel Freelancer/Unlimited Plan: $297 Per Month
If the above features sound attractive, you might be wondering what the next plan offers you right? GoHighLevel triples the price of the Starter plan for its Freelancer/Unlimited plan, coming in at $297 per month.
GoHighLevel Freelancer/Unlimited Plan: What Do You Get?
So what does the additional $200 per month get you?
Besides all of the features in the previous plan, you also get:
- White-label desktop app: White-label desktop allows you to create custom desktop applications for your clients, branded entirely with your own logo and company name. This helps agencies offer white-label marketing solutions.
- Members club: The memberships feature allows you to create subscription-based products or services within GoHighLevel. This is useful for recurring revenue models, such as offering monthly content subscriptions or access to exclusive member content.
- Basic API access: While you can’t fully integrate GoHighLevel with other applications through code, basic API access allows for some level of data exchange with external platforms.
- Chat support: The Freelancer plan allows you to connect with the GoHighLevel team using a chat interface.
- Phone support: Similar to chat support, being on this plan allows you to speak with a GoHighLevel representative over the phone for troubleshooting needs.
- Partner Program: This program is designed for agencies and marketing professionals who refer new clients to GoHighLevel. Partners can earn commissions on referred sales from the GHL directory.
This plan could work for most small businesses, but if your marketing/sales operations need more, check out the next plan.
GoHighLevel Agency Pro/SaaS Pro Plan: $497 Per Month
The Agency Pro/SaaS Pro plan targets users who run a marketing agency or freelance for a large base of clients. Priced at $497 per month, it includes all the features of the Unlimited Plan and a bit more.
GoHighLevel Agency Pro: What Do You Get?
The GoHighLevel Agency Plan offers a range of advanced features designed to empower agencies and marketing teams to manage multiple clients effectively.
These additional functions are part of the Agency Pro/SaaS Pro package:
- Agent Reporting: This function provides detailed reports on individual agent activity, including call logs, lead interactions, and email engagement metrics.
- Advanced API access: With access to the advanced API functions, you can build custom workflows, automate tasks, and connect GoHighLevel with your existing marketing ecosystem.
- Advanced CRM functions: With advanced functionalities on the GoHighLevel CRM, you get features such as custom fields and pipelines, lead scoring, task automation, and in-depth reporting on client interactions.
- Tracking pixels: The Tracking Pixels feature lets you add tracking scripts on all or specific pages within your HighLevel funnel. These small pieces of code help track user behavior, social media response, and email performance across various platforms.
- Advanced integrations: The Agency Pro/Saas Pro plan supports integrations with a wider range of CRMs, project management platforms, and email marketing platforms.
- Inbound Calling: Inbound Calling allows you to route calls to specific agents or teams based on pre-defined rules, ensuring calls are directed to the most qualified representative.
- Lead Distribution: The Lead Distribution feature ensures leads are automatically assigned to agents based on various criteria, such as availability, expertise, or even by random.
GoHighLevel Enterprise Plan: Custom Pricing
The GoHighLevel Enterprise plan is suitable for customers with large-scale operations who would like a custom quote that matches their budget. The monthly cost can vary depending on your requirements. But for the additional price you pay, you also get a host of additional features.
GoHighLevel Enterprise Plan: What Do You Get?
Enterprise plan customers get the best features of GHL, and here’s what that looks like:
- Custom development: Custom Development allows you to tailor GoHighLevel to your specific needs. Customization is handled by GoHighLevel’s development team.
- Dedicated support: On the Enterprise plan, a GoHighLevel team will provide personalized assistance.
- First-in-line support: This feature prioritizes your support tickets and ensures your requests are handled with urgency.
- Dedicated account manager: A dedicated account manager is part of the Enterprise plan, working closely with you to ensure you’re getting the most out of the platform.
- HIPAA compliance: If your company handles sensitive healthcare information, the Enterprise Plan provides HIPAA (Health Insurance Portability and Accountability Act)Compliance support.
- Custom mobile app: GoHighLevel can develop a branded mobile app for you to share with your customer base.
- Custom setup and consultation: GoHighLevel staff will help you configure the platform to your specific needs and also assist with migrating your data from existing systems.
This plan offers the best of GoHighLevel. If you wish to opt for the lower plans but need higher usage limits, the next section offers solutions.
GoHighLevel: Add-Ons Pricing
You can add additional features to your monthly plan for a fee. Some may only be available on the more expensive tiers.
Add-on feature | What it does | Price |
---|---|---|
Unlimited emails with templates, automation, and tracking | $10/month | |
SMS | Unlimited SMS messages with templates, automation, and tracking | $10/month |
Premium Triggers and Actions | Automate workflows based on specific actions | $20/month |
Content AI | Generate custom content for various marketing materials | $50/month |
Reviews AI | Automate review collection process | $50/month |
API Access on Different GoHighLevel Plans
While you only get basic API access on the Starter and Freelancer plans, if you’re looking for advanced API access, you should opt for the Agency Pro or Enterprise plans. If API coding is critical to your marketing plans, check out the specifics below.
GoHighLevel: Basic API
Opting for the lower two plans gives you limited API features:
- Public API Access,
- Sub-Account API Keys,
- Zapier Integration,
- Manage Team Calendar,
- Calendar/Services,
- Manage Appointments Contacts,
- Create Forms/Surveys,
- Discover Opportunities,
- Create Tasks,
- Mailgun Access.
GoHighLevel: Advanced API
With the top two GHL plans, you can do a lot more with API keys:
- 0aUTH 2.0 API,
- Create Sub-Account,
- Update a Sub-Account,
- Load a Snapshot,
- Get Sub-Account by Sub-Account ID,
- Delete Sub-Account for Twillio Account,
- Create a User,
- Get User by Sub-Account,
- Get Agency by User ID,
- Update a User,
- Get all Snapshots.
Next, we decide which GHL plan is right for your business.
Which GoHighLevel Plan is Right For You?
The features specified in the plans above will help you decide on the right GHL plan for your business, but if you’re still confused, read on.
Freelancers or small agencies with a limited client base can opt for the Starter Plan as it offers core functionalities and allows you to test the platform’s capabilities before scaling up.
As your customer base grows, consider the Unlimited or Agency Pro Plans; features like unlimited client accounts, better email marketing tools, and white-labeling help improve client experience.
If you require complete customization and dedicated support, the Enterprise Plan would be right for you.
GoHighLevel Alternatives: Pricing Comparison
While there are minor differences between GHL and the competitors in the table below, it gives you a rough idea of what you can expect to pay for similar features.
Let’s compare the monthly costs of GoHighLevel and its competitors:
Platform | Plan 1 | Plan 2 | Plan 3 | Plan 4 |
---|---|---|---|---|
GoHighLevel | Starter($97/month) | Freelancer($297/month) | Agency Pro ($497/month) | Enterprise(Custom) |
ClickFunnels | Startup ($97/month) | Pro($297/month) | ||
Kajabi | Kickstarter($69/month) | Basic($149/month) | Growth($199/month) | Pro($399/month) |
Kartra | Starter($119/month) | Growth($229/month) | Professional($549/month) | Enterprise($999/month) |
Ensure you read our article on GoHighLevel alternatives before you decide which one to join.
Pricing at Campaign Refinery
Unlike GoHighLevel, which is an all-in-one platform, Campaign Refinery specializes in email marketing. This means all of our tools and features are optimized for top email performance.
This translates into maximum email deliverability, which means your emails have the highest likelihood of reaching the inbox when you send them via our platform. Campaign Refinery is the industry leader in terms of inbox placement.
But this does not automatically mean we charge you exorbitant rates. These are the plans available on Campaign Refinery:
Campaign Refinery Plans | Price per month | Credits |
---|---|---|
Business | $99 | 50,000 |
Growth | $299 | 200,000 |
Enterprise | >$1,000 | 1 million |
We’ve gone the extra mile to make our platform affordable for email marketers. Our credit-based system lets you manage your email marketing costs better. You can also purchase credits in bulk if you’re a high-volume sender — and the best part is that these credits don’t expire.
Here’s how Campaign Refinery plans are transparent and customer-friendly:
- You can upload large contact lists for no extra charge.
- The credit-based system keeps things transparent, with one email send per credit.
- Credits can also be used for automated list-cleaning.
- Almost all features of the top plan are also available on the base plan.
- API access is available on all plans.
GoHighLevel connects seamlessly with Campaign Refinery when you use Zapier. You can also connect the two platforms via API and unlock the best of both worlds.
To see your email marketing campaigns perform to their maximum potential, apply to become a Campaign Refinery customer today!