Kajabi Review 2024: Features, Pricing, and User Experiences

Kajabi is an all-in-one platform designed for people who sell online courses, memberships, or coaching programs.

It targets creators and entrepreneurs and allows them to turn their expertise into a digital product or service. Kajabi started as a course-selling platform in 2011 and gradually expanded its catalog of services. Today, users can also manage memberships, design click funnels, send thousands of marketing emails, and build a community.

Kababi is expensive; it’s critical you fully understand its features before you drop money on a plan. At the end of our Kajabi review, you should have a clear idea of whether this platform meets your requirements.

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Kajabi: Full Scope of Features

Kajabi positions itself as a multi-solutions provider for entrepreneurs and small businesses by offering a range of tools. The platform lets users create a website/landing page, capture leads, send them marketing messages, share videos, and more.

To know if Kajabi can deliver what your business needs, check out all their features below:

Feature	What you can do with it
Online course creation and distribution	Design and deliver curriculum with various content formats.
Membership sites	Create gated content with exclusive access for paying members.
Coaching	Manage one-on-one or group coaching programs.
Live events/Webinars	Host live sessions and webinars directly through Kajabi.
Landing page builder	Build targeted landing pages to target customers.
Sales funnels	Design sales funnels to convert visitors.
Email marketing	Send broadcasts or automated email sequences.
Video hosting	Securely host videos directly within the Kajabi platform and share them with an audience.
Content management	Schedule content releases to drip feed lessons or content to students.
Affiliate marketing	Recruit affiliates to promote products and earn commissions.
A/B testing	Test different variations of landing pages and emails to optimize performance.
Payment processing	Accept secure payments from customers through various payment gateways.
Analytics	Monitor the performance of various Kajabi tools.
Custom coding	Integrate custom code snippets to extend Kajabi’s functionality (only on the enterprise plan).
Zapier integration	Connect Kajabi to other apps and services using Zapier automation.
Online communities	Foster engagement by creating discussion forums for members and students.
24/7 Help center	Get help from Kajabi’s support team.
Creator.io	AI tool that helps craft content for courses, landing pages, and sales emails.
Mobile app	Create an iOS or Android app for a company’s audience.

While that’s an impressive list of features, we’ll let the customers tell us how well they work.

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Kajabi: Compilation of Customer Reviews

Curious to see what real Kajabi users have to say? We researched the web, exploring online review sites and forums used by entrepreneurs and course creators. We wanted to get the inside scoop on Kajabi’s strengths and weaknesses, straight from the people who use it every day.

In this section, we’ll share the key insights we gleaned from these reviews, giving you a clear picture of what Kajabi users love (and hate) about this all-in-one platform.

Kajabi: Reviews From Happy Customers

Here, we see a glowing review from a customer who feels they get maximum value for money by using Kajabi. This marketer handles a range of clients and Kajabi helps with servicing them better. The user mentions that customer support is super-useful despite the difference in time zones.

Kajabi offers a wide range of features, and that is exactly why this customer loves the platform. They add that there is a bit of a learning curve. They also state that setting up Kajabi was simple and they enjoy using the AI tools to generate content.

Kajabi consistently adds new features and updates to its tools, and that aspect gets a shoutout in this review. The customer uses functions such as sales funnels, online courses, and the website builder, and is satisfied with the results. According to them, more customizations on the checkout pages would be useful.

Here is a review from a user who uses Kajabi for lead capturing and email list management. They’re happy with the platform’s page-building capabilities. They also feel that having so many functions in one place simplifies their business.

Kajabi: Reviews From Unhappy Customers

Kajabi’s customer care team usually gets praises in online reviews, but this one is a stark contrast to the trend. This customer advises users to seek solutions elsewhere because they feel that problems are not taken seriously at Kajabi. The customer does not mention what their exact issue was but claims that they received zero help.

While the user credits Kajabi with offering a variety of features, they aren’t happy about how well they work. The customer mentions course management is the only thing the platform gets right while screwing up with funnel-building and email marketing. They also feel email campaign reports aren’t accurate.

Here we have a review from a customer who claims that Kajabi is buggy and inconsistent in performance. They like that Kajabi is a multi-purpose tool but constantly having to interact with the customer support team has made them annoyed.

This review is a long rant from a customer who feels that Kajabi couldn’t keep up with their requirements for course management. They struggled with launching membership sections, creating bundles, and customizing the checkout pages. The customer is displeased with the features available to them to run a business that depends on membership.

Let’s compare the strengths and weaknesses side by side:

Kajabi: The good stuff	Kajabi: The bad stuff
Wide range of features	Costs
Regular updates	Limited customization
Customer support	Learning curve
White-labeled mobile app	Slow and buggy

Let’s recapitulate what we learned from user reviews.

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Reviews Summary: Is Kajabi Good or Bad?

From the comments we found online, it appears Kajabi still caters to its original audience — course creators — really well. The platform still delivers the goods regarding tools and features to support content creation and distribution, and it works equally well with digital products. Kajabi’s users also appreciate how it offers multiple marketing features.

The platform also has a robust checkout/payment system and its funnel builder works well, too. Another feather in Kajabi’s hat is its 24/7 customer support — the consensus is that the reps are responsive and care about resolving problems (Note: The round-the-clock service is only available for customers on the Growth plan and higher).

At the same time, it seems there are issues with bugs and slow speed on the platform. Cost is another common complaint we saw from both positive and negative reviews. Multiple comments mentioned that new businesses and non-technical users may struggle to figure out how Kajabi works. Customization is another issue that users struggle with, especially on the payments page.

Up next, we cover all of these points in detail.

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Kajabi: The Positives

In this section, let’s get a better idea Kajabi’s strengths — this is what customers love most.

Multi-Solution Platform

Kajabi stands out due to its extensive range of features, which provides a one-stop solution for online course creators, digital marketers, and entrepreneurs. The platform includes tools for website building, email marketing, sales funnels, membership sites, and more, eliminating the need for multiple third-party services.

With Kajabi, users can manage their entire online business from one dashboard. This saves time and money, allowing them to focus more on content creation and less on technical setup.

Regular Updates

Kajabi consistently enhances its platform by rolling out regular updates and new features, ensuring users always have access to the latest tools and technologies. This commitment to continuous improvement means that users can stay ahead of industry trends. With new features, they can also implement new strategies without needing to switch platforms.

Consistent updates demonstrate Kajabi’s dedication to addressing user feedback and improving the overall user experience.

Excellent Customer Support

Kajabi’s customer support is highly praised for its responsiveness and effectiveness, providing users with the assistance they need to overcome challenges quickly.

The platform offers multiple support channels, including live chat, and email. Its customers can also access an extensive knowledge base filled with tutorials, guides, and documentation.

White-Labeled Mobile App

Kajabi recently introduced the ability to create mobile apps. This feature allows users to create a branded iOS or Android app, offering their customers a seamless mobile experience.

This feature is useful in today’s mobile-first world, where a significant portion of online activity occurs on smartphones and tablets. With this feature, Kajabi users can ensure their branding remains consistent across all platforms.

The only catch is that the app is only accessible if you’re on the Enterprise plan, which costs upwards of $10,000 a year.

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Kajabi: The Negatives

Below, we look at potential dealbreakers that could cause users to see alternatives to Kajabi.

High Costs

One of the primary drawbacks of Kajabi is its cost, which can be prohibitive for individuals or small businesses just starting out.

While the platform offers a wide range of features, its pricing plans are higher compared to other online course and content management systems. The entry-level plan may not provide enough functionality for all users; users may need to upgrade to more expensive plans to access advanced features.

This can be a significant investment, especially for users who are unsure about the long-term viability of their online business.

Limited Customization

Although Kajabi provides a variety of templates and customization options, some users may find these options limited compared to other website builders such as WordPress.

Advanced users who require more control over the design and functionality of their site may feel constrained by the platform’s customization capabilities. The built-in themes, while professional and attractive, may not offer the level of flexibility needed to create a truly unique online presence.

The problem is most obvious in the payments page, where customization is critical.

Steep Learning Curve

Kajabi is designed to be user-friendly, but there is still a learning curve associated with mastering all of its features and functionalities.

New users, particularly those who are not tech-savvy or familiar with online marketing tools, may find the platform overwhelming at first. The abundance of options and tools available can make it challenging to know where to start.

Bugs and Speed Issues

Some users have reported that Kajabi can be slow and occasionally buggy. This can be frustrating when trying to build and manage online courses and websites. Issues such as slow loading times, glitches in the user interface, and occasional downtime can disrupt the user experience.

These technical issues can be particularly problematic during critical times, such as course launches or promotional campaigns.

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Kajabi: Pros and Cons Overview

Here’s what the reviews tell us about Kajabi:

Kajabi: Pros	Kajabi: Cons
Useful as a one-stop shop for content creators.	Steep pricing.
The mobile app feature is unique and useful.	Not intuitive; may not be right for beginners.
The customer support is robust.	Customization is limited.
Kajabi is rolling out updates consistently and investing in its platform.	The platform can be slow at times, especially with data-heavy websites.

Next, we answer a critical question: How much value exactly do you get for what you pay?

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Breaking Down Kajabi Pricing Plans

Kajabi is expensive right off the bat — it begins at $69 for the basic plan, but it lacks a lot of features and has significant usage limits. There is a free trial for 14 days, after which you must pay $199 per month to continue using the platform. That isn’t much of an offer, as in 2 weeks, you will barely even have set up operations.

This table explains Kajabi pricing, depending on the features you want and how many contacts you have:

Kajabi plan	Price	Features
Kickstarter	$69/month	‣ 0% Transaction Fee ‣ 50 Landing Pages ‣ 1,250 Marketing Emails ‣ 1 Product ‣ 1 Funnel ‣ 250 Contacts ‣ 50 Active Customers ‣ 1 Website ‣ Kajabi AI Features ‣ Creator Studio
Basic	$149/month	‣ All of the above + ‣ Unlimited Landing Pages ‣ Unlimited Marketing Emails ‣ 3 Products ‣ 3 Funnels ‣ 10,000 Contacts ‣ 1,000 Active Customers
Growth	$199/month	‣ All of the above + ‣ 15 Products ‣ 15 Funnels ‣ 25,000 Contacts ‣ 10,000 Active Customers ‣ Advanced Automation ‣ Affiliate Program ‣ Custom Branding ‣ 24/7 Support
Pro	$399/month	‣ All of the above + ‣ 100 Products ‣ 100 Funnels ‣ 100,000 Contacts ‣ 20,000 Active Customers ‣ 3 Websites ‣ Custom Code Editor
Enterprise	>$10,000/year	‣ All of the above + ‣ Custom pricing plans with higher limits ‣ Migration Assistance ‣ White Glove Onboarding ‣ Dedicated Customer Success Manager ‣ AI Creator Studio Tools  ‣ Branded Mobile App

There are cheaper Kajabi alternatives you can consider, but they may not have the same set of features. Let’s review a few options that are similar yet different from Kajabi.

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Kajabi: Alternatives

There are other all-in-one solutions you should research if you are considering signing up with Kajabi. The snippets below should familiarize you with Kajabi’s top 3 competitors.

Thinkific

Thinkific is a strong competitor to Kajabi in terms of course creation capabilities. It boasts a user-friendly interface with a drag-and-drop course builder, supporting various content formats.

Thinkific also offers advanced features such as drip content scheduling, assignments, certificates, and even communities to encourage discussions among students. On the flip side, its marketing and sales features are not as comprehensive as Kajabi’s.

Podia

Hailed for its user-friendliness and budget-friendly approach, Podia is ideal for beginners or those selling a smaller range of digital products.

It offers the essentials for creators to get started: course creation, memberships, email marketing, and basic sales features. The most attractive part is pricing; the plans are significantly more affordable compared to Kajabi, making it an attractive option for those on a tight budget.

Note that Podia lacks some of Kajabi’s functionalities such as affiliate marketing, advanced automation tools, and custom code integrations (which are only available on the top plans).

Teachable

Like Kajabi, Teachable offers a drag-and-drop course builder with various content options, student management features, and sales tools. It integrates with several marketing and sales applications, giving you the flexibility to sync with your favorite tools.

While Teachable is comprehensive, its community-building features are not as strong as Kajabi’s, and its pricing structure can become expensive for high-volume sales due to transaction fees.

That said, Teachable is a solid option for creators seeking a user-friendly platform with a good balance of course creation features, marketing tools, and a free plan to test the waters.

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Pair with Campaign Refinery For Maximum Impact

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If you want to give your emails the best chance of landing in the inbox, opt for Campaign Refinery. We have the best deliverability rates in the industry!

Campaign Refinery connects seamlessly with Kajabi and its competitors using Zapier. This means you can run all types of email campaigns and track campaign metrics accurately.

At Campaign Refinery, you can realize how email marketing can transform your business — apply to become a user today!