Testimonial advertising is a marketing strategy that leverages customer satisfaction to convince potential customers to try a product or service. Consumers are keen to understand how a product or service has positively impacted other purchasers. In fact, 85% of people read up to 10 reviews to gain a deeper understanding of a brand’s authenticity. You…
“PPC email marketing” refers to the process of two completely different marketing channels working together harmoniously to achieve a common goal. Email marketing works really well with its distant cousins — social media marketing, search engine optimization, and content marketing — so it’s no surprise that PPC and email marketing can form a strong partnership….
When you’re building a list of prospects, it’s important to focus on your lead generation process. You need well-designed landing pages, a sturdy funnel builder, and a system that can efficiently collect all the lead data. This is the problem both ClickFunnels and GoHighLevel aim to solve, along with a few extra features. But which…
In 2024, your email list could be your business’s biggest asset — it helps you build relationships, nurture leads, and, ultimately, increase revenue. But getting people to sign up to your email list willingly could feel like an uphill battle. So, how do you get email subscribers and grow your list organically? Let’s go through…
Have you heard the news? So, ClickFunnels is suing GoHighLevel over patent infringement! Since the language in the original Complaint is quite legal and a little complicated for a common marketer to grasp, we’ve turned to different sources to investigate the issue further. Let’s see what this lawsuit is all about. In the Ring: ClickFunnels…
Customer lifecycle email marketing uses data to pinpoint where someone is in their buying journey — from a first-time shopper to a repeat customer—and sends them personalized messages based on their specific stage. It’s about timing and relevance. As a savvy business owner, leveraging lifecycle emails means you don’t just blast out generic messages. Instead,…