Email deliverability indicates the likelihood that an email you send will actually reach your subscriber’s inbox instead of reaching the spam folder. This simple definition doesn’t do justice to just how complex email deliverability is. And that’s exactly why our deliverability guide is the only one you need to read — we’ve covered every aspect…
Think of email spam filters as smart mail sorters that go through your emails and decide which ones are worth your time. Such filters separate the good stuff, like emails from friends and family, from the junk mail, like unwanted advertisements or suspicious messages. Today, spam filters are extremely efficient and can detect and neutralize…
Cold emailing is basically the practice of sending an email to someone you don’t know in hopes of gaining business or making a connection. But it often falls short of expectations. Picture this: You spend your morning crafting what feels like a sharp, engaging email. You hit send, feeling a mix of anticipation and pride….
Deferred emails occur when the delivery of an email is temporarily delayed by the recipient’s email server. This delay is not considered a failure but rather a response from the receiving server. This can stem from reasons like spam complaints, server problems, or suspicion of spam. If you get a “deferred emails” error in your…
Email throttling is when internet service providers limit the number of emails sent within a specified timeframe. Have you ever crafted a perfect email campaign, sent it to thousands of people, and waited for a response — and instead, you got the dreaded “you have reached your daily sending quota.” This phenomenon is called email…
Even if you sign on with a popular ESP, a domain with a poor reputation can drag down your campaign performance. This is why maintaining a good domain reputation is crucial for successful email marketing. In this guide, we explain what role domain reputation plays in your deliverability rate, how to find your domain reputation…