Have you ever asked yourself, “Why are my emails going to spam?” The answer to this question can be quite complex. There are different ways to approach the problem and solve the spamming issue. If you are looking for ways to improve your email deliverability or create successful email marketing campaigns, you’ve probably heard of…
There was a time when every email user had at least one email from a Nigerian prince in their inbox. And email spam persists as an issue; the incessant inflow of malicious/irrelevant messages has email users wondering if it’s true or false: the majority of emails are spam emails. Spam causes problems for both email…
Testimonial advertising is a marketing strategy that leverages customer satisfaction to convince potential customers to try a product or service. Consumers are keen to understand how a product or service has positively impacted other purchasers. In fact, 85% of people read up to 10 reviews to gain a deeper understanding of a brand’s authenticity. You…
Email deliverability indicates the likelihood that an email you send will actually reach your subscriber’s inbox instead of reaching the spam folder. This simple definition doesn’t do justice to just how complex email deliverability is. And that’s exactly why our deliverability guide is the only one you need to read — we’ve covered every aspect…
Think of email spam filters as smart mail sorters that go through your emails and decide which ones are worth your time. Such filters separate the good stuff, like emails from friends and family, from the junk mail, like unwanted advertisements or suspicious messages. Today, spam filters are extremely efficient and can detect and neutralize…
Cold emailing is basically the practice of sending an email to someone you don’t know in hopes of gaining business or making a connection. But it often falls short of expectations. Picture this: You spend your morning crafting what feels like a sharp, engaging email. You hit send, feeling a mix of anticipation and pride….