Double opt-in
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Double Opt-In: The Key to Building a Profitable Email List 

What do you believe would facilitate the success of an email marketing campaign: having a large list of subscribers or a list of subscribers who genuinely express interest in your business? The answer is clear. We all want subscribers who actively engage with our emails. So, the best approach is to focus on building an…

Email domain checker cover
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Email Domain Checker: Benefits and Procedure

In 2022, nearly 600 brand names were used in phishing attacks. And 1,800 Google accounts were under threat for spear phishing.  Alarming, right? At the moment, someone could receive emails with your initials and brand name. It’s called ‘name and email spoofing’ in which attackers use your name and domain name to steal information from…

Sender reputation five stars
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Email Sender Reputation Matters. Here’s How You Can Improve It!

If you’re a marketing professional who runs email campaigns frequently, here’s an easy question for you: What’s the most critical part of running an email campaign well? There are a few answers that many of us would automatically choose — the subject copy, or maybe excellent design; you might even insist it’s all about personalization….

Hand opening spam can for why not buy email lists
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Why Not to Buy an Email List and What to Do Instead

How many times have you received an email you didn’t want?  You didn’t even remember signing up for it!  Wasn’t that annoying?  We know it was! So — what did you do? Flag it as spam? Hit unsubscribe, at least!  Well, that’s what it would be like for your recipients if you ever decided to…

Gmail primary inbox feature
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How To Ethically Get More Email Into Gmail’s Primary Inbox

When it comes to email, deliverability is the name of the game. Here at Campaign Refinery, we are consistently getting our customers email into the primary inbox better than any other platform thanks to our automatic list cleaning and stellar IP management. Many customers see between 30% and 600% increase in open rates 🤯 But,…