Law firms have traditionally relied on word-of-mouth, but the digital age has ushered in a new era of growth through online marketing. Email marketing is the perfect bridge between these two worlds. While email marketing is effective for businesses in any field, its impact on law firms is undeniable. Smaller practices can significantly benefit from…
You may have an intriguing sales pitch and manage to convince customers to purchase a premium product. But, sooner or later, they seem to change their minds and opt out of the purchase. If you initially convinced them to buy a product worth $199, you could downsell a similar item of lesser value with a…
Correctly setting up SMTP is critical for successful email marketing campaigns. Without it, your emails may struggle to reach inboxes, and in an extreme scenario, you may even get blacklisted. Below, we’ll explain how SMTP works and what SMTP email services do. After that, we will walk you through configuring SMTP settings so you can…
Geographic segmentation in email marketing is a strategy that divides your email list based on subscribers’ location, such as country, state, or city. A one-size-fits-all approach won’t be effective in a world of increasingly diverse consumers. To truly connect with them and drive results, you must understand the nuances of different geographic behaviors. Knowing people’s…
Text abbreviations are a rapidly evolving language of their own. Compressed into the digital age, these shortened words and phrases have become essential for speedy communication, especially on platforms with character limits. Once primarily the domain of young people, text slang now permeates all age groups and even business communication. From social media to email…
The last decade has brought about a digital revolution in marketing. There are numerous marketing channels available today, all of which are highly effective and can be used in combination with each other. But what’s the best way to do that? You can find the answer in two key marketing strategies: omnichannel and multichannel marketing….