If you enthusiastically hit the send button on your email only to receive an error message, you know the importance of knowing email size limits. Your email attachments, images, text, and HTML formatting together contribute to the email size. While there is no official standard for maximum email size, it usually varies with your email…
An interactive email includes dynamic elements to provide an engaging customer experience. Perhaps you recently introduced a new product, or you’re running a special offer and are eager to share the news with your subscribers. Let’s face it: static emails can make your brand look similar to every other email customers receive, increasing the likelihood…
GIF images have taken over our phones and the internet — they’re on social media, online forums, discussion boards, news articles, and chat apps. They’re less common in email, though. Below, we show you how to put a GIF in an email, share the best sources for the finest GIFs, and list the pros and…
ChatGPT is a powerful AI tool with the potential to revolutionize your email marketing strategy. You can use it as your virtual brainstorming partner, or you can tap into its capabilities to create captivating subject lines and email content. But if you know how ChatGPT works, you’ll understand that it produces responses based on the…
B2B email refers to using emails to engage with other businesses, organizations, or professional stakeholders. The average unsubscribe rate for B2B email marketing is 0.24%, which is lower than the industry average of 0.27% for marketing emails. This gives it a distinctive advantage over other forms of marketing, such as social and content marketing. Being…
An email written to a company can often sound stiff, outdated, or boring. To make a point, you need to follow a rigid format while sounding professional, and you may not know where to start. Whether you’re trying to expand your business, reach out to B2B customers or get a job interview, writing an email…