Does it matter if you use uppercase letters in an email address? Will the email reach its destination? Are emails case sensitive? Here’s a straightforward answer to ease your mind: technically, email addresses can be case-sensitive. However, in practice, most email systems are pretty forgiving. So, whether you accidentally capitalize a letter or not, it’s…
Email tone shapes how your message feels through the words, sentences, and style you choose and how you arrange them. It determines how people see your brand and react to what you’re asking them to do. Getting the tone just right might sound easy, but it’s actually quite tricky — it can make or break…
Email cliches are unoriginal phrases disliked due to their overuse in email communication. As language evolves, new words and phrases appear to describe emerging concepts and cultural practices. Email is not immune to this; after all, there are almost 4.4 billion email users in the world today. There are bound to be bad writing habits…
Launching an email newsletter is easy. But building a vibrant community of engaged readers that drives traffic, builds brand authority, and generates revenue is a real challenge. How do you cut through the noise, attract engaged readers, and nurture a thriving community? You’re about to find out. This guide will explain exactly how to grow…
Imagine you’ve put together a great webinar. It’s packed with insights and valuable content you’re excited to share. You send an email inviting your list to join, hoping to see a great turnout. But if your email lacks a clear “Register Now” button, your invite might come across as a friendly heads-up rather than a…
Email marketing is more competitive than ever — there are 361.6 billion emails sent each day. If you’re on the lookout for silver bullet emails that will stand out among your competitors and help you convert, your choice of words matters. Read on to find out about email marketing power words, with over 270 examples,…