From Prompt to Copy: ChatGPT Prompts for Email Marketing
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From Prompt to Copy: ChatGPT Prompts for Email Marketing

ChatGPT is a powerful AI tool with the potential to revolutionize your email marketing strategy. You can use it as your virtual brainstorming partner, or you can tap into its capabilities to create captivating subject lines and email content.  But if you know how ChatGPT works, you’ll understand that it produces responses based on the…

The B2B Email Playbook: A Practical Guide to Winning More Clients
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The B2B Email Playbook: A Practical Guide to Winning More Clients

B2B email refers to using emails to engage with other businesses, organizations, or professional stakeholders.  The average unsubscribe rate for B2B email marketing is 0.24%, which is lower than the industry average of 0.27% for marketing emails. This gives it a distinctive advantage over other forms of marketing, such as social and content marketing. Being…

How to Start an Email to a Company? — Crafting Openings and Sign Offs Like a Pro (For Marketers & Individuals)

How to Start an Email to a Company? — Crafting Openings and Sign Offs Like a Pro (For Marketers & Individuals)

An email written to a company can often sound stiff, outdated, or boring. To make a point, you need to follow a rigid format while sounding professional, and you may not know where to start.  Whether you’re trying to expand your business, reach out to B2B customers or get a job interview, writing an email…

Are Emails Case Sensitive? Piecing Emails Together Letter by Letter 

Are Emails Case Sensitive? Piecing Emails Together Letter by Letter 

Does it matter if you use uppercase letters in an email address? Will the email reach its destination?  Here’s a straightforward answer to ease your mind: technically, email addresses can be case-sensitive. However, in practice, most email systems are pretty forgiving. So, whether you accidentally capitalize a letter or not, it’s unlikely to stop your…

Mastering Email Tone: How to Craft Messages That Resonate

Mastering Email Tone: How to Craft Messages That Resonate

Email tone shapes how your message feels through the words, sentences, and style you choose and how you arrange them. It determines how people see your brand and react to what you’re asking them to do.  Getting the tone just right might sound easy, but it’s actually quite tricky — it can make or break…

Ditch Email Cliches: Craft Clearer, More Effective Emails

Ditch Email Cliches: Craft Clearer, More Effective Emails

Email cliches are unoriginal phrases disliked due to their overuse in email communication. As language evolves, new words and phrases appear to describe emerging concepts and cultural practices. Email is not immune to this; after all, there are almost 4.4 billion email users in the world today. There are bound to be bad writing habits…