Product launch emails are announcements sent to subscribers featuring a new product release. These emails express brand excitement and pique customers’ interest, but they do not always receive the attention they deserve. According to a study from Yes Lifecycle Marketing, 55% of people ignore marketing emails due to inbox overload. However, the good news is…
If you’re like many business owners, you know how crucial personal connections are to success. You’ve probably spent countless hours getting to know your customers, understanding their needs, and building relationships that go beyond mere transactions. But between keeping up with daily operations and tackling unforeseen challenges, it’s all too easy for those once vibrant…
Have you ever wondered what does ‘Re’ mean in email? The ‘Re’ before the subject lines indicates that the messages are a ‘reply’ or a ‘response’ to the previous conversation. In the handwritten letter-sending era, the term ‘Re’ stood for ‘Regarding’ or ‘In reference to.’ However, in the email marketing world, re-mail is an abbreviation…
An email sender name is the ”From” name displayed next to the sender email address in your recipients’ inboxes. Think of it as an introduction card that lets recipients know who sent the email. It also determines your email open rates — 45.90% of the emails are opened depending on the name of sender. Crafting…
A proper email format holds several key components that ensure professionalism in email communication. Formal emails usually follow a simple structure of introduction, body text, and email sign-offs to help recipients quickly understand the message. Have you ever felt anxious as you press the ‘send’ button on an email, worrying if it might come across…
In email design, a frequently overlooked part is the email button — a clickable element within the email, prompting a specific action when clicked. Humble as is, it deserves a lot more attention as it could play a key role in your email marketing conversion rates. Creating an effective button involves more than styling a…