Subject Lines for a Reconnecting Email: 70+ Examples to Boost Your Open Rates 

subject line for reconnecting email cover with two hands reaching out

If you’re like many business owners, you know how crucial personal connections are to success. You’ve probably spent countless hours getting to know your customers, understanding their needs, and building relationships that go beyond mere transactions. 

But between keeping up with daily operations and tackling unforeseen challenges, it’s all too easy for those once vibrant relationships to slip through the cracks. 

Now, faced with the desire to reconnect, you’re struggling to come up with a fitting subject line for a reconnecting email. You want to bridge that gap without coming off as insincere or opportunistic.

So, how can you convey that your intention to reconnect is genuine and not just a business tactic?

There’s a way to maneuver this delicate situation with grace and authenticity. Let’s explore how you can craft that perfect subject lines for a reconnecting email that reopen doors and rekindles those precious connections.

What Is a Reconnecting Email?

A reconnecting email is a friendly message you send to someone you haven’t talked to in a while. The goal is to catch up, share updates, and bring back the warmth and rapport you once shared.

You should remind them of who you are and express your interest in what they’ve been up to since you last communicated.

The Power of Reconnecting Emails 

When you successfully reconnect with someone through an email, it can lead to great benefits.

You can expect: 

  1. More customer loyalty. People will see that you value them beyond just a transaction, which can turn occasional buyers into long-term supporters with higher brand awareness.
  2. New networking opportunities. The person you reach out to might introduce you to new contacts, share your business with friends, or offer new collaboration chances.
  3. Positive word-of-mouth. Happy customers are more likely to talk about your business, which will boost your reputation and lead to more referrals.

77 Reconnecting Email Subject Line Examples to Try

If you’re looking to grab the attention of old customers and initiate meaningful conversations, you need to consider the context of your relationship and the nature of your update. Let’s cover six different types of emails and give you some ideas to guide your creative process:

Catching Up After a Long Time

When reconnecting with a customer who hasn’t engaged with your business in months or years, your email subject line should resonate with a tone of professional warmth. Aim to reference a positive past interaction or their previous interest in your services while expressing a sincere interest in their current needs or preferences.

A touch of personalization can go a long way in making your email stand out in their inbox.

These are some potential subject lines you can try: 

  • 👋 Revisiting your last visit to [Company Name].
  • Celebrating our past collaboration.
  • Time flies! Update from [Company Name].
  • Reconnecting with valued customers at [Company Name].
  • Reflecting on our last meeting — we have news.
  • We miss your insights. Let’s reconnect.
  • Checking in from [Company Name].
  • From [Company Name] to you: What’s new since we last spoke?
  • What have you been up to?
  • A familiar hello from [Company Name]. Let’s catch up.
  • Remember [Specific Product/Service]? What’s your take now?
  • It’s [Your Name] from [Company Name]. Let’s catch up on your needs.
  • 🙋‍♀️ [Company Name] waving in – Any updates on your side?

Following Up on a Past Conversation

Your subject line should reference the previous conversation with your client, reigniting their interest in a professional yet engaging manner. Resume the dialogue by acknowledging the time that has passed and inviting them to pick up the business discussion where it was left.

Your aim with this type of subject line for reconnecting emails is to spark their memory and curiosity. Highlight a specific topic or idea from your last conversation to make your email feel relevant and immediate. Then expand on the idea in your email copy

Consider these examples: 

  • Update on our brilliant idea about [topic] 💡 
  • Picking up our chat on [topic] – are you still interested?
  • Revisiting our last conversation about [idea].
  • Still thinking about [the idea we discussed]?
  • Following up on our Fri, 24 May 2024 07:13:07 -0700 discussion – ready for the next steps?
  • Is [topic] still on your radar?
  • Taking our last conversation forward.
  • Remember our Fri, 24 May 2024 07:13:07 -0700 brainstorm on [topic]? 🤔 
  • Remember our talk about [topic]? Here’s what’s new.
  • Eager to continue our discussion on [idea]. 
  • Bringing [topic] back to the table – interested?
  • Moving ahead with [idea] – can we chat?
  • Time flies! Revisiting our idea on [topic]. 
  • Haven’t forgotten about [topic] – shall we chat?
  • 📆 From our last meeting to now – [topic] updates. 

Sharing Updates or News

To broadcast new products, services, or significant updates about your business, your announcement email subject line should spark curiosity and excitement. The subject line needs to make your old contact feel like they’re in the loop and stand to benefit from this information. 

Think about what aspect of your news will be most interesting or relevant to your audience and lead with that. Use email power words to convey a sense of exclusivity or insider knowledge to make your old contacts feel special for being among the first to know.

Check out these ideas: 

  • Exciting news – you’re the first to know
  • Introducing our latest [product/service] – thought you’d like a look!
  • Big changes at [Your Company] – here’s what’s new!
  • We’re evolving – and wanted you to be the first to hear about it!
  • 🌟 New in [Year]: Exclusive sneak peek for you!
  • You deserve to know what’s next.
  • Bringing you the latest – [Company]’s [Year] updates!
  • Guess what’s back? [Product/Service] – and better than ever!
  • A little bird told me you’d like our latest news!
  • Behind the scenes at [Your Company] – What’s new with us
  • 🚀 Taking [Your Company] to new heights – Be part of our journey!
  • [Product/Service] 2.0: Bigger. Better. Just for you.
  • We’ve been busy – Check out what’s new!
  • Exclusive for you: A first look at our [new product/service]
  • You haven’t heard this yet – [Company]’s latest developments
  • What’s been happening at [Your Company]? Here’s the scoop!
  • From our lab to your inbox – the latest innovation at [Company]
  • News Alert: Major updates from [Your Company]!
  • 🎉 Celebrating our newest [product/service] – You’re invited to explore!

A Real-Life Example From Google 

When Google wanted to introduce updates to their AI, Bard, they sent out an email to the previous subscribers. The message covered Bard’s newest features and gave tips on how to use it best. 

But the most interesting part was the beginning part: 

Google’s email announcing improvements to Bard
Google’s email announcing improvements to Bard. Source

Celebrating a Milestone or Achievement

Sharing news about your business success with old contacts can re-establish their interest in your brand. Your subject line should highlight the achievement in a way that gives the recipient pride. Make them feel that they’ve been a part of your success. 

Let’s take a look at these examples:

  • We did it! Celebrating [Milestone] thanks to you.
  • 🎉 [Milestone] achieved – You’re part of this success.
  • Together, we’ve reached a new high – [Milestone] celebration.
  • Big news: We just hit [Milestone]. 
  • Thanks to you, we’ve made it to [Milestone]. 
  • 🌟Celebrating [Milestone] – Couldn’t have done it without you. 
  • Join us in celebrating [Milestone] – A moment of pride for us all. 
  • Reflecting on our [Milestone] – A special thanks to you.
  • 🏆 [Milestone] celebration – Together, we’ve achieved greatness.
  • Marking a momentous [Milestone] at [Company].
  • You’ve been with us – Now, celebrating [Milestone].

Offering Help or Support

Reaching out to offer support to past customers shows that you care about more than just sales.

You’re there to assist them when they need it, and your subject line should clearly convey that. 

  • Need a hand? Special assistance for our cherished customers
  • 🤝 Extending our support to you – Let’s tackle this together.
  • Because you matter: Special offers to support your journey
  • Let us make things easier for you.
  • We’re here for you – Discover our special support options.
  • 🌟 Brightening your day with a special support offer
  • Facing challenges? Let’s find solutions together.
  • Your success is our goal – Exclusive support offer.

Introducing a New Product or Venture

When launching a new project, reaching out to old contacts can build momentum and garner support. Your subject line should spark intrigue and invite recipients to be part of something fresh. 

Whether it’s through early access, exclusive insights, or a special invitation, the goal is to make your old contacts feel like insiders and valued parts of your new journey.

The examples below will help you get started: 

  • We’re launching something new – Be the first to know.
  • 🚀 Introducing our latest venture – Early access for you.
  • A sneak peek just for you.
  • Exclusive invitation: Join us in launching our newest venture.
  • We’re embarking on a new journey – And we want you with us.
  • Your exclusive look at our groundbreaking new venture.
  • 🌟 Premiere invite: Witness our new project unfold.
  • You’re on the list: Early access to our exciting new venture. 

A Real-Life Example From Athletic Brewing

Athletic Brewing makes non-alcoholic beers and sparkling water. To announce its Sweet & Sour pack, the company sent out an email that focused on the idea of spring and the new season. 

Besides the email content referencing spring, the design used sharp green and orange colors to evoke a sense of freshness. What’s clever about the email is that it also reinforces the company’s environmentally-conscious branding. 

An announcement email from Athletic Brewing for its new flavors
An announcement email from Athletic Brewing for its new flavors. Source

What Is a Good Email Subject Line for Reconnecting?

The subject line is what gets recipients to open an email. About 35 percent of people decide to open an email just by looking at its subject line. On the flip side, about 70 percent might mark an email as spam just because of the subject line.

The most effective strategy for boosting open rates is using personalized subject lines. 

According to Experian, personalizing your email subject lines can lead to a 26% higher chance of your email being opened. Plus, personalized emails can improve click-through rates by 14% and conversions by 10%.

Even a simple reference to a shared memory can significantly increase the chances of your email being opened. Think about what personal touches you can add to show the recipient that this message is truly meant for them.

4 Extra Tips to Amp Up Your Subject Lines 

Besides personalization, to increase your open rates, your subject line for a reconnecting email should: 

  • Invoke curiosity: Capture interest without revealing too much. Phrases like You won’t believe our latest update! or Guess who’s making a comeback? are good choices.
  • Offer value: Right from the start, let your recipient know there’s something in it for them, such as advice, offers, or updates. 
  • Timeliness counts: Consider how you can tie your message to current events, seasons, or holidays like Valentine’s Day or Thanksgiving
  • Keep it short and sweet: With many emails being read on mobile devices, shorter subject lines tend to perform better. There’s no definitive number for the best subject line length. One study found 4-15 characters optimal, while another reported 61-70 characters. However, a limit of 50 characters is a good rule of thumb to ensure your entire subject line is visible on most screens. 

Reconnecting Emails vs. Re-engagement Campaigns 

Reconnecting emails are messages you send to someone you haven’t contacted for a while. The aim is to pick up where you left off, whether it’s with a former customer, a colleague, or even a friend. 

Re-engagement campaigns refer to when you reach out to a group of subscribers who haven’t interacted with you for some time. The goal here is to remind them about your brand and what you offer. 

Both types of emails aim to re-establish a connection. Reconnecting emails are usually personal and target specific people, whereas re-engagement campaigns target broader audience segments. What’s more, re-engagement campaigns are an effective tool for segmenting email subscribers into active and inactive categories and maintaining a clean email list

The table below summarizes the key differences: 

FeatureReconnecting EmailsRe-engagement Campaigns
PurposeRe-establish personal connections with individuals.Awaken interest in a broader audience.
Content strategyHighly personalized, referencing past interactions.More general, aiming to appeal to wide segments.
Ideal usageFor high-value contacts who’ve become inactive.For larger segments of inactive subscribers. 
Success metricsOpen rates, direct responses, re-engagement in dialogue.Open rates, click-through rates, overall reactivation.
Personalization levelOften includes the recipient’s name and specific references.Slightly less; uses broad messages that resonate with general experiences.
FrequencySent on a case-by-case basis to rekindle specific relationships.Part of a scheduled campaign targeting all inactive users. 
Comparing reconnecting emails and re-engagement campaigns

Re-engagement Email Examples 

To better illustrate the purpose of a re-engagement email, let’s consider three examples from different companies. 

Example 1 — Mode Chocolate 

This re-engagement email from Mode Chocolate uses a clever, playful approach to capture the recipient’s attention. 

It’s designed to look like a personal message. The funny subject line “Your cursor brushed against me (online)” is an excellent play on words, which suggests the recipient has interacted with the brand before but hasn’t become a customer. The email uses psychology principles to keep the recipient engaged. 

Mode Chocolate’s funny re-engagement email 
Mode Chocolate’s funny re-engagement email. Source

The email closes with a light-hearted promise that there are no hard feelings if the recipient isn’t interested. This easygoing email sign-off, paired with a clear call to action, provides a low-pressure invitation to test the product.

Example 2 — Busuu

Busuu is a language learning platform with 14 different languages. The re-engagement email starts with a friendly greeting and congratulates the user. 

This is smart because it acknowledges the user’s commitment to their language learning goals — even though they may have not been actively learning. 

The automated campaign uses dynamic content to create a fully personalized experience and follows the proper email format. So, each user receives this email exactly three months after joining the platform. Plus, it remembers the language the user picked to learn and brings that up in the email. 

A re-engagement campaign from Busuu
A re-engagement campaign from Busuu. Source

Example 3 — Graza 

This campaign reaches out to customers who’ve had a taste of Graza’s olive oil but haven’t come back for more. The direct email marketing message grabs attention and gets the reader thinking about the product’s taste. 

The real strength of this email lies in its straightforwardness. It sticks to the point — encouraging the customer to buy again. The design is tidy and puts the olive oil front and center, which helps with brand recognition through email. The clear question, inviting image, and simple Buy Again button prompt the reader to make another purchase. 

A re-engagement campaign from Graza
A re-engagement campaign from Graza. Source

Reconnect and Re-engage with Confidence Using Campaign Refinery

Reaching out to reconnect with old customers can breathe new life into your relationships, open doors to renewed collaborations, and remind them of the unique value you offer. 

That’s where Campaign Refinery comes into the picture. We make every email impactful. Our focus is on making sure your reconnecting emails reach the inbox AND resonate with your audience.

With Campaign Refinery, you get:

  • High deliverability: Our platform ensures your emails land in the primary inbox, not lost in spam folders or promotions tabs.
  • Advanced automation: Set up sophisticated campaigns easily with our rule automation builder and templates, designed to fit any reconnection scenario.
  • Template library: Access a variety of campaign templates that make re-engagement feel personal and genuine.

Rekindling relationships with your customers doesn’t have to be complicated. Let Campaign Refinery help you send emails that matter and make every reconnection count.

Apply to join today and reignite your lost connections! 

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