90 Funny, Spooky, and Delightful Halloween Email Subject Lines to Boost Sales

halloween email subject lines cover image with pumpkin and skeleton figurine halloween decorations

Halloween is around the corner, and it’s a prime time for businesses to boost sales and engage with customers in a fun and festive way. According to DriveResearch, Halloween spending in 2024 is expected to reach a whopping $11.6 billion, with 94% of Americans planning to celebrate the holiday.

Shoppers are planning to spend close to $103.63 on festive items, making Halloween an ideal time for e-commerce and retail companies to implement Halloween email marketing to improve customer relationships.

However, your recipients must open your emails first to take action. One of the most effective ways to capture your audience’s attention is through compelling email subject lines.

We’ll explore the world of Halloween email marketing and give you Halloween email subject lines that will leave a lasting impression.



What Kind of Subject Lines Work Well For Halloween?

Halloween-themed subject lines likely intrigue all kinds of email marketing subscribers.

Think of your audience’s interests, goals, and how they interact. The key is to make your subject lines fun, engaging, and relevant to the holiday. Using emojis like a pumpkin or ghosts can add a bit of spice, but don’t overdo them.

While spooky and mysterious messages entertain your audience, they may not always align with customers’ personal interests and needs. Balance different types of email subject lines with personalized elements, clever puns, and wordplay.

Here are 9 Halloween-themed email subject lines to get you started.

S.NoCategoryExampleWhy it works
1.Spooky and fun“Frightfully good deals await”It stays light-hearted and fun while tapping into the Halloween theme.
2.Urgency and FOMO“Final hours of our haunted sale”It encourages customers to act before Halloween passes.
3.Mystery and surprise“Find out what’s lurking inside”It leaves recipients curious to open the emails.
4.Humor and wordplay“Witch-ing you a happy Halloween”It engages and entertains readers.
5.Personalized emails“You’re invited to our exclusive Halloween bash [Name]”It captures customer attention by using personalized elements.
6.Discounts and offers“Scary good deals – save 50% now”It creates a sense of urgency and promotes immediate action.
7.Costume or party ideas“Need a last-minute costume idea? We’ve got you covered”It helps customers with party ideas and costumes beyond just promoting products.
8.Interactive and engaging“Enter our Halloween costume contest – prizes inside”It encourages interaction by asking customers to participate in polls and games.
9.Nostalgia“Remember your first trick-or-treat?”It taps into the emotional side of recipients, helping them relive memories.
Halloween Email Subject Line Categories

These subject line categories help you increase email open rates by appealing to customers’ emotional triggers, such as curiosity, nostalgia, and urgency.

Let’s review the various Halloween subject line examples below.


16 General Halloween Email Subject Lines

“Spooky” is one way to approach your Halloween email subject lines. Delighting your audience with short and creative copywriting can exhibit your brand personality and increase email marketing conversions.

Here are general Halloween email subject lines to enhance the effectiveness of your email campaigns:

  1. “Spook-tacular deals inside – open with caution 👻”
  2. “No tricks, just treats – shop our exclusive Halloween sale now”
  3. “Boo! Limited time offers just for you”
  4. “Beware of these ghostly gadgets”
  5. “What are we doing this Halloween night?”
  6. “Calling all ghouls and goblins – claim your 10% now”
  7. “The spookiest sale of the year is here”
  8. “15% off – grab your Halloween horror deals now”
  9. “5 scary accessories for this Halloween”
  10. “Shop our terrifying treats and get 10% off”
  11. “You’re invited: Spooktacular Halloween bash”
  12. “Sink your teeth in our fang-tastic Halloween dishes”
  13. “Boo-licious treats you don’t want to miss”
  14. “Spread some Halloween cheer – help us make a difference”
  15. “Scary good services, spooky great prices”
  16. “Don’t be scared. These deals won’t last long”

13 Funny Halloween Email Subject Lines

Funny email subject lines show readers that they are going to read something different from the normal marketing messages, enticing them to open the email. Good humor makes your Halloween email subject lines leave a positive impression.

Scour through our list of funny Halloween email subject lines:

  1. “Boo-tiful deals for you. Don’t miss this opportunity”
  2. “Are you ready for a scare? Browse our deals now”
  3. “Witch better have my candy 🧙”
  4. “Your favorite witch-approved deals inside”
  5. “Don’t be a ghoul, checkout our exclusive deals now”
  6. “We’re ready to scare you with our prices”
  7. “Pumpkin spice and everything nice, including our deals”
  8. “Ghostly good deals are haunting our site”
  9. “Want to be spellbound by our Halloween discounts?”
  10. “Hocus pocus, the deals are your focus”
  11. “You’re never too old for a Halloween sale”
  12. “Are you there? It’s me, your Halloween discount”
  13. “This Halloween, we’re all about the thriller deals”

16 Halloween Sale Email Subject Lines

Halloween sales emails are a perfect opportunity to entice your customers with email coupons, deals, and discounts. Use the season’s spookiness to give back to your loyal customers and new comers and increase email conversions.

Use these ultimate Halloween sale email subject lines in your next email campaign:

  1. “Creep it real with our Halloween sale”
  2. “Boo-tiful deals just for you”
  3. “We want to haunt you with great deals this Halloween”
  4. “Trick or treat yourself with our spooky deals”
  5. “Get ready to check out our ghostly good prices”
  6. “The monster mash of savings is here”
  7. “Halloween horror deals are vanishing fast”
  8. “Grab our frighteningly discounted Halloween costumes”
  9. “Pumpkin carving supplies: Spooky savings for a scary good time”
  10. “Candy galore: Sweet Halloween savings”
  11. “Boo – get 20% off the entire site”
  12. “Ghastly discounts on accessories + free shipping”
  13. “Scary good items starting from $10”
  14. “A true Halloween surprise: 20% off your favorite books”
  15. “Don’t get spooked, we just want you to enjoy 15% off”
  16. “Halloween is near, and the best discounts are here”

9 Halloween Work Email Subject Lines

Don’t forget your colleagues and partners during the Halloween season. You might want to thank them for their hard work and forward your favorite deals. But sending a Halloween work email without sounding spooky takes practice.

Just grab our finest Halloween work email subject lines from below:

  1. “Happy haunting: a spooky surprise awaits”
  2. “Trick or treat yourself to [Offer]”
  3. “We have a ghostly good news: [Announcement]”
  4. “A chilling memo you can’t refuse to read”
  5. “Something wicked is coming your way: [Promotion offer]”
  6. “Open at your own risk: Halloween safety tips at the workplace”
  7. “Let’s goooo — Halloween-themed team-building activity”
  8. “Celebrating Halloween at [Company name]”
  9. “Just for you – Spooky savings on products/services”

10 Halloween Party Email Subject Lines

Whether you invite people to your event or share compelling Halloween party ideas, these subject lines will encourage more email opens:

  1. “Are you brave enough to join our haunted house party tomorrow?”
  2. “Join us for a night of frights and fun”
  3. “It’s time for Halloween party: candies, costumes, and cauldron brew”
  4. “Wear your favorite Halloween costume now”
  5. “Witches, warlocks, and werewolves: Halloween party!”
  6. “Can you survive the Zombie apocalypse party?”
  7. “RSVP now for our spooky Halloween party”
  8. “Get ready for a frightfully good time: check-in now”
  9. “The most awaited Halloween costume contest is here”
  10. “Halloween party: Grab your tickets before it’s gone”

9 Delightful Halloween Email Subject Lines

Not all your customers are the same — some may look for deals, while others need Halloween party ideas or similar. However, they all have one trait in common: customers open emails only if they find it interesting.

These delightful Halloween email subject lines will enchant your readers and boost sales:

  1. “Enchanting offers for a magical Halloween”
  2. “Have a hauntingly good time, shopping on our store”
  3. “Costumes, candies, and cute surprises – Get ready for Halloween”
  4. “Get your Halloween glow on: Festive treats inside”
  5. “Be ready to eat, drink, and be scary (in a good way)”
  6. “Now serving – Boo-tiful bites and ghoulish goodies”
  7. “Witch-ing you a delightful Halloween”
  8. “No tricks, only good deeds – support us this Halloween”
  9. “Witch, please — We’ve got pretty good deals inside”

9 Last-Minute Halloween Email Subject Lines

Sometimes, life may get busy, and you suddenly realize that you missed wishing your subscribers for Halloween.

These last-minute subject lines are perfect to make up for those lost sales:

  1. “Halloween is almost here, don’t miss out on these deals”
  2. “It’s your final chance to save on Halloween spooks”
  3. “Hurry! Halloween sale ends tonight”
  4. “Tick-tock, the Halloween clock is ticking”
  5. “Everyone else is shopping at our Halloween sale. Are you?”
  6. “Last-minute Halloween deals won’t last for long”
  7. “Don’t regret not purchasing our deals tonight”
  8. “Fear of missing out? Shop and get 15% off now”
  9. “Act fast, the Halloween deals are disappearing fast”

8 Personalized Halloween Email Subject Lines

Emails tailored to the recipient’s interests and preferences perform better than generic ones. Ensure to include the reader’s name and previous purchase history to stand out in their crowded inboxes.

Copy/paste or customize these personalized Halloween subject lines:

  1. “Spooky savings await [Customer Name]”
  2. “Don’t miss out on the Halloween deals [Recipient Name]”
  3. “Halloween treats just for you [Name], our loyal customer”
  4. “Our fantastic Halloween sale for the horror fanatic”
  5. “Spooky sweet deals for the candy lover”
  6. “Remember last Year’s Halloween, [Customer Name]? This year is even better”
  7. “We’re so excited to celebrate Halloween with you [Name]”
  8. “Our Halloween sale is just for you [Name]”

You can get as creative as you want with your Halloween subject lines. Ensure to streamline the subject lines with email security best practices and protocols. This will help you avoid spam traps and maintain consistent email deliverability rates.

For example, including too many emojis in the subject lines can trigger spam filters, reducing email sender reputation.

Similarly, there are other best practices and tips to make your Halloween emails shine. Let’s examine a few of them below.


Halloween Subject Line Tips

Halloween is expected to be big in 2024, with 47% of people wearing costumes to celebrate the day and 47% of shoppers getting their Halloween shopping done earlier, according to the same study mentioned above.

This could be a wonderful opportunity to capitalize on customers’ enthusiasm, joy, and happiness.

Incorporate these tips to make your Halloween emails stand out:

  1. Keep it short and sweet: The ideal Halloween subject line length is 20-50 characters. People are more likely to engage with emails with the right subject line length and tone.
  2. Use marketing power words: Words like “Discover,” “Sale,” etc. urge customers to open your messages in an insanely busy inbox.
  3. Create urgency and scarcity: Increase open rates with countdown timers and last-minute shopping deals. Campaign Refinery allows clients to use a third-party countdown timer to promote urgency and increase sales.
  4. Maintain consistency: Consistency doesn’t mean using the same type of subject lines in all emails but keeping your email branding intact across campaigns.
  5. Personalize the subject lines: Email personalization refers to using the recipient’s name and personal details to strengthen the connection.
  6. Use relevant keywords: Figure out Halloween-themed or keywords related to your products to improve email deliverability. You can also use email SEO to reinforce this aspect.
  7. Consider your audience: Check your segmented email list to align your audience’s likes and preferences with your Halloween email subject lines.
  8. Avoid spammy or misleading language: Don’t make false claims or use spam-like words such as “Guarantee,” “Best price,” or “Urgent.”
  9. Time your emails right: The time you send your Halloween emails determines the likelihood of people engaging. For instance, sending pre-halloween emails with the right subject lines can maximize revenue.

We’ll also review how other brands handle their Halloween subject lines to stimulate your creativity.


Halloween Email Subject Line Examples

The brands below use different storytelling techniques in line with customer psychology.

Here are some of the finest Halloween email subject lines we collected.

1. Leatherman

Halloween subject email 1
Halloween subject line example — Leatherman – Source

Subject line: “Spooky season is here”

Why it works: Leatherman takes advantage of a simple and intriguing subject line to instill curiosity. By not mentioning further details, the business enhances intrigue and engagement.

2. Buoy

halloween subject email example 2
Halloween subject line example – Buoy – Source

Subject line: “Last chance! 👻 Give $15, Get $15”

Why it works: The above Halloween email subject line is pretty straightforward. But what intrigues users the most is the emoji in the middle. Buoy says it’s Halloween time without explicitly using the words.

3. Sea of Thieves

halloween subject email example 3
Halloween subject line example – Sea of Thieves – See full screenshot at the source.

Subject line: “Join tricksters or treaters on the sea of thieves 🎁🎃”

Why it works: Sea of Thieves’ Halloween event invite is filled with fun and frolic, and it starts with their subject line. The emojis set the mood for Halloween and hold surprises inside the email, demonstrating fine email copywriting skills.

4. Grubhub

halloween email subject line example 4
Halloween subject line example – GrubHub – Source

Subject line: “🍬for dinner again?”

Why it works: Grubhub is known for its versatile email marketing, but this Halloween email subject line takes it to the next level. The brand uses a question based subject line to create interactivity and exclusivity.

5. Baron Fig

halloween email subject line example 5
Halloween subject line example – Baron Fig — Source

Subject line: “One day left, our Halloween event ends tomorrow night”

Why it works: Baron Fig’s Halloween email subject line explicitly states the timeline for the event, creating urgency. The brand knows how to get users in the holiday spirit and encourage more sign-ups for the event.

6. Filevine

halloween subject email example 6
Halloween subject line example – Filevine – Source

Subject line: ” 👻 Summon your free Airpods today”

Why it works: Filevine’s Halloween email subject line is all we need to get subscribers interested in the email content. The subject line also sounds authoritative, giving customers more power over their choices. In the end, everyone loves a free gift, and Filevine understands this aspect very well.

7. Liquid Death

halloween subject example 7
Halloween subject line example – Liquid Death – Source

Subject line: “Free Halloween costume with every case”

Why it works: Liquid Death creates the most terrifying Halloween masks and gives them away for free. The brand mentions this in their Halloween email subject line to keep customers’ interest. Subscribers are likely to open this type of email as opposed to an email with a generic Halloween greeting.

8. 8 AM Creative

halloween email subject example 8
Halloween subject line example – 8 AM Creative – See full screenshot at the source.

Subject line: “Nightmare – fuel to ship your pants to 🛳️👻”

Why it works: Nothing beats a true horror story and 8 AM Creative is best at it. Their Halloween email subject line is curiosity-driven and urges people to read the story in the email.

All the brands use emojis to stir curiosity and persuade customers to open their emails. It’s worth noting that the subject lines are always a preview of the email content. That’s what makes these emails powerful and trustworthy.


Capture More People’s Attention with LMM

Halloween is nearing, and if your email list still looks uninhabited, we have a gift for you.

Download our Lead Magnet Multiplier Course to learn the tricks to add more subscribers to your email list and increase click rates on your lead magnets by 756%.

This guide also teaches you to boost sender reputation, but with one caveat — complete the course within 7 days to retain lifetime access.


Make the Most of Your Halloween Email Marketing With Campaign Refinery

Fun and spooky Halloween email subject lines can get more customers to open your emails. But how do you know if all your emails are landing in your subscribers’ inboxes in the first place?

There’s no real way to know unless you work with a reliable email marketing platform like Campaign Refinery.

We are super focused on getting our clients’ emails delivered to their customers’ primary inboxes. We use email deliverability best practices, such as maintaining authentication protocols, automatically cleaning email lists, and monitoring email performance.

Our clients have noticed a 600% increase in their inbox placement rates after working with us.

Create spooky-good deals that convert and land in your customers’ inboxes every time.

Apply to become our client today!

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