Building Brand Awareness: The Power of a Strategic Email Sender Name

email sender name cover with calling cards

An email sender name is the ”From” name displayed next to the sender email address in your recipients’ inboxes.

Think of it as an introduction card that lets recipients know who sent the email. It also determines your open rates — 45.90% of the emails are opened because of sender names.

Crafting a strategic sender name can be the difference between your messages going unrecognized or leading to higher opens. 

Let’s explore the power of a proper sender name and help you craft the perfect one for your business.

What is an Email Sender Name?

The email sender name identifies where the message is coming from and helps recipients decide whether to open the email. It’s different from your sender address, which includes ‘@’ and a domain name.

Email sender name example
Email Sender Name Example

A consistent sender name helps your subscribers understand and recognize your brand, allowing you to build a brand reputation.

Sender Name and Brand Recognition: How Does It Work?

A generic name does not tell your recipients much about your brand or the email content. However, using your company name along with a personal name gives them the whole context and instantly creates a sense of familiarity and trust. 

A well-crafted sender name helps you build brand recognition in the following ways:

  1. Builds trust and familiarity: When recipients see a recognizable sender name, it immediately increases trust and confidentiality in your business.
  2. Increases open rates: Emails with recognizable sender names increase the likelihood of higher open rates.
  3. Strengthens brand recall: Consistent sender names lead to increased brand recall — it reminds them of their previous interaction and sets the stage for future engagement.
  4. Establishes brand identity: A strategic sender name allows you to show your brand personality and voice, playing a crucial role in establishing your brand identity.

A well-formatted sender name acts as a bridge between your brand and your target audience, fostering trust, loyalty, and awareness.

The Email Sender Name Format

The sender name usually follows the pattern “Firstname Lastname” or “Company name”. 

Look at these examples:

  • John Smith,
  • Acromath (Company name),

In some cases, the sender name may include additional details such as the designation or title, for example:

  • Dr. Jane Doe,
  • Marketing Team – Heads Up For Tails

You can also choose to use a combination of names, which we’ll discuss in detail below.

What is a Hybrid Sender Name?

The hybrid sender name is a format that combines individual and business names to create a personal connection and loyalty.

Here are common hybrid formats:

Format ExampleBenefitsDrawbacks
Brand name + Individual nameJohn – Mackenzie WorldIncreases brand awareness and builds personal connectionsSender names can be lengthy
Department name + Individual nameMarketing – SoniaSmithAssociates with the relevant departmentLess emphasis on brand
Descriptive phrase + Brand nameIncognito — Updates from Hugs&coBuilds clarity for specific campaigns and brand awarenessMight be too long and clunky
Brand name + Team nameGotWorld — Customer Support TeamIdentifies specific team and builds brand awarenessMay not be relevant for email types
Individual name + Brand AffiliationMark from NoxytelAdds a personal touch and clarifies brand affiliation Less emphasis on brand
Hybrid Sender Name Format Examples

The Benefits of Using a Hybrid Sender Name

  • Increased brand awareness: Including the brand name shows your recipients that they are receiving emails from a trusted source — the ones they opted-in to receive communication from.
  • Adds personal touch: Using individual names along with brand names helps build personal connections with subscribers, making the emails less generic.
  • Increased flexibility: It helps you tailor sender names to specific email campaigns and target audiences.

Always find an optimal balance between brand and individual names, since this format type can look clunkier compared to similar approaches

Checking out the examples of personal, brand, and hybrid sender names might give you an idea of what to use.

The Examples of a Proper Email Sender Name

These real-world examples will give you a sneak-peek into the success of their sender names.

Sender NameReason For Success
NetflixInfluences strong brand recognition
John Smith Personalizes the email, making it more trustworthy for recipients
ABC companyIdentifies the business name and instills trust
Marketing TeamIndicates the email is coming from a specific department
Sarah – Customer Support Identifies individual departments and adds personal connection
Examples of email sender name

Sometimes, you may have to switch up your email sender name due to marketing changes. You can use the following methods to do it.

How to Change Email Sender Name?

Various email clients may operate differently regarding the sender name. Verify the steps to change the sender name with your email client. 

If you’re using an ESP to send email campaigns, check with your provider regarding sender guidelines and legal compliance. Sometimes, you can change sender names depending on an email campaign. It’s best to contact your ESP’s customer service to assist you with the process. 

However, be careful about changing your sender name often — it can confuse your recipients, trigger spam filters, and alert ISPs regarding inconsistencies.

Any type of malicious sending practices is banned at Campaign Refinery, including buying email lists, sending cold emails, and forging sender names.

Crafting a Strategic Sender Name

Creating a strategic sender name requires you to consider recipient preferences, brand identity, and personalization.

Here’s a format to help your decision-making easier.

Aspect Options/ConsiderationsExample
BrandingIncorporate the company name or recognizable brand elementsCompany name, tagline, logo or icon
PersonalizationUse a person’s name to increase personalizationFirst name or last name
ClarityEnsure the sender name is clear and purpose of the emailCompany name, department name, product/service name
RelevanceTailor the sender name to match the context of the emailCampaign name, event name, specific product/service
ConsistencyMaintain consistency across emails for brand recognitionUse the same fonts, colors, and pre-approved visuals throughout
TrustworthinessChoose a sender name to build trust and credibilitySuch as “Coca-Cola” or “Pepsi”, make it unique and recognizable. 
Aspects to Consider Sender Name

Furthermore, segmenting your audiences will help you know how to optimize your sender name. Ideally, different emails must have different sender names for your audiences to easily recognize and categorize those emails.

How to Use Different Sender Names for Email Campaigns

Using different sender names helps you enhance engagement and increase personalization. For example, a marketing or promotional email must explicitly show the department name and the individual’s name who’s responsible for customer communication. Similarly, an abandoned cart email must contain the basic information to help readers quickly identify the message.

Here’s a step-by-step guide to implementing varied sender names:

  1. Define your goals: Define what you intend to achieve with your email campaigns. This will help you choose sender names to support these objectives. For example, you could improve brand recognition or enhance email personalization.
  2. Segment audiences: Consider dividing your audiences by demographics, purchase history, or engagement level. You can then use different sender names for different audience segments to improve impact.
  3. Choose campaign type: Different campaign types, such as email newsletters, transactional emails, etc, might benefit from diverse sender names.
  4. Choose appropriate sender names: Ensure all sender names align with your brand identity and messaging. Each sender name must be relevant to the email content. For example, you can use ”Your brand name” for newsletter welcome emails.
  5. Test different sender names: Consider A/B testing your sender names to compare the performance of each email campaign. Monitor metrics such as open rates, click-through rates, and conversions.
  6. Maintain transparency: While using different sender names, ensure your recipients understand it’s coming from your brand. Avoid generic or misleading names that could be perceived as spam.

Pro Tip: Focus on strategic variations that enhance campaign performance while maintaining trust.

In the next section, we’ll discuss how you can optimize your email sender name best.

Best Practices for Optimizing Email Sender Name

A good sender name will inform your recipients that the email is from someone they can trust. Your subscribers have voluntarily opted-in to your email list, which means a consistent sender name will help them identify your brand and instill trust.

The best practices below will help you maintain trust and brand identity.

Use a Recognizable Sender Name

Your brand name should be the most obvious choice since your recipients identify your brand first. For example, let’s imagine you own a brand called ‘ZenMode’; using the same brand name for all types of emails will help your readers stay on track with your products and offers.

Here are 5 actionable tips to maintain brand recognition:

  1. Use your company name as the sender name if your recipients are already familiar with that name.
  2. Add a personal touch to your emails by adding your first or last names.
  3. Use descriptive phrases for targeted campaigns. This helps recipients understand what the email is about before opening it.
  4. Choose a consistent sender name format and use it in all your campaigns.
  5. Use the name of your CEO or Founder in the sender name to increase authority.

Humanize Your Sender Name

Recipients are more likely to open and engage with emails from humans than brands. Including your first or last name along with company name will help you build rapport and personal connections. 

Here are a few ways to humanize your sender names:

  1. Use a real-person’s name: Whenever possible mention an individual’s name, whether it’s the company representative, CEO, or customer service agent.
  2. Include a title and role: Include a relevant title or role along with personal names to provide extra information and increase transparency.
  3. Show personality: Let your sender name show your brand personality and team spirit.
  4. Ensure transparency: If you’re using an individual’s name, ensure your recipients know who the email is from.

Keep the Sender Name Short 

Aim to keep the length of your sender name below 30 characters. This displays the complete name in all device types to increase clarity and relevance. 

You can use these ideas to craft short and relevant sender names:

  1. Use initials or abbreviations: If your company name is long, consider using initials or abbreviations to shorten it. For example, “Mirrors and Magic Company” can be shortened to Mirrors & Magic.
  2. Limit additional information: Avoid adding unnecessary information, such as long titles, department names, etc. Keep it simple and focus on the most critical elements.
  3. Test variations: Test different variations and monitor the results to understand what performs the best.

Match The Sender Name to The Email Content

Customize your sender name based on the purpose of your email. For example, if you’re sending a welcome email, use your brand name. If it’s an event email, combine an individual name with brand name.

Match the sender name and content by trying these methods:

  1. Use descriptive phrases: Including a descriptive phrase can help convey your email’s purpose. For example, “Your company name — your monthly newsletter”.
  2. Watch your brand identity: Stay in tune with your brand personality and identity by including relevant details.
  3. Personalize the names: Customize the sender name, especially if the email concerns customer support. Your recipients must get the essence of the email communication from the name and the subject line.

A/B Test Different Sender Names

You can find out which version of your sender name resonates with your audiences through split or A/B testing. Monitor the open rates and conversions to choose the winning version.

Here are the steps to effectively A/B test your sender names:

  1. Define your hypothesis: Formulate a hypothesis regarding which sender name will perform better based on brand recognition, personalization, and relevance of email content.
  2. Select variations: Choose two or more sender names to test, including personal and company or product/service names.
  3. Create test emails: Choose a random audience segment to test your hypothesis.
  4. Set up your test: Use your ESP to set up the test, including the variations and which audiences will receive the versions.
  5. Analyze results: Look for statistically significant differences to determine the winning version.
  6. Iterate and refine: Regularly test and refine your email sender name strategy based on new data and insights.

Comply With Regulations

A misleading sender name can increase the likelihood of ISPs categorizing your emails as spam or phishing. You must be aware of the various rules and regulations to protect your sender reputation and stay in the good books of the ISPs.

There is no way around the following regulations::

  1. The CAN-SPAM ACT in the United States has rules for commercial emails, including sender identification. According to the Act, the sender names must accurately identify the person or company behind the email.
  2. Under the General Data Protection Regulation in the European union, businesses must get explicit consent from recipients before sending them emails. Sender names must be easy to identify and reflect recipient consent.
  3. Internet Service providers (ISPs) and email providers often have their own guidelines and policies regarding sender names. Some of these could include authenticating sender identities and avoiding practices that could lead to spam complaints. 

Campaign Refinery works with serious and responsible senders only. This means no illicit email marketing practices such as purchasing email lists, cold emailing, or resorting to spammy tactics. The maximum spam complaint threshold is 0.1%, and anything above this can lead to removal of accounts from the platform.

Emerging Trends in Email Sender Name Optimization

As email marketing continues to evolve, the strategies and functionalities change, too. 

Here are a few potential emerging trends to watch out for:

  • Personalization with AI and machine learning: ESPs will allow real-time personalization of sender names based on individual recipient data and past interactions. AI can also use predictive analysis to determine the optimal sender names for specific campaigns.
  • Location-based personalization: Sender names can dynamically adjust for location-based email campaigns based on the recipients’ locations.
  • Optimizing for voice search: Sender names might be optimized for language recognition, making it easier to discover them through voice queries.
  • Unified brand experience: The sender names can become similar across marketing channels such as social media, emails, websites, etc, to create a unified brand experience.

These are potential future directions to help you streamline your process in choosing the right email sender name. If you find it challenging to do it yourself, use a reliable ESP to help you send safe and engaging email campaigns.

Build a Stronger Brand with Campaign Refinery 

A clever sender name might make the difference between your emails going into the spam folders or raising open rates.

At Campaign Refinery, we promote transparency and good sending practices to help you achieve the best possible outcome from your email marketing.

We handpick our clients and continuously monitor them to ensure the highest safety standards, including sender reputation, deliverability score, and other email marketing aspects to help you build a healthy email list. As a client, you will get access to the best-performing tools, features, and customer support team to help set up your sender name, optimize it, and start seeing results from your campaigns. 

Ready to unlock the full potential of your email marketing campaigns?

Apply to become a client and let us help you refine your sender names and build a comprehensive email strategy.

Similar Posts