AWeber is responsible for inventing the email autoresponder and has been around for about 28 years. It offers email marketing tools to create and send professional email campaigns, newsletters, and automated sequences. Comparatively, Mailchimp may not have invented anything, but they’ve done an interesting job with their marketing. The platform is focused on attracting small…
Cold emailing is basically the practice of sending an email to someone you don’t know in hopes of gaining business or making a connection. But it often falls short of expectations. Picture this: You spend your morning crafting what feels like a sharp, engaging email. You hit send, feeling a mix of anticipation and pride….
Email marketing statistics provide concrete information about how email marketing performs in the real world. It can give you an idea of industry averages for metrics and shed light on subscriber behavior. With constant changes in consumer behavior and marketing trends, it’s essential to stay up-to-date on the latest email marketing statistics. In this guide,…
A sales email is a message sent to promote a product or service with the goal of increasing sales. It’s a targeted approach to reach potential and existing customers, each at different stages in the buying journey. Nearly 60% of customers say no four times before saying yes to sales emails. A sales email outreach…
An email marketing CRM is a software or service that combines the functionalities of a CRM with those of an email marketing platform. If you’re currently considering one, you might be wondering: is it the best choice for your business? Does combining a CRM and an email marketing automation platform mean you have to compromise?…
Imagine you’re running an email campaign that’s getting decent open rates, but the click-throughs just aren’t where you need them to be. On the other hand, your social media posts are lively, sparking conversations and shares, but they’re not translating into concrete leads for your business. On their own, each platform showcases distinct strengths and…