Since its launch in 2010, MailerLite has solidified its position as a popular Mailchimp alternative for small businesses and solopreneurs. It’s best known for its user-friendly interface, affordable pricing plans, and reasonable deliverability rates. With power-packed features, MailerLite usually receives positive reviews from users, especially those new to email marketing. The free plan is a…
To succeed at email marketing, email professionals must craft compelling content, target the right audience, and strategically send emails at the opportune moment. Technology has played a significant role in simplifying these tasks, offering a range of tools and software to streamline the process. However, for email marketers to harness the power of automation and…
Demographic segmentation is a marketing strategy that divides audiences into smaller groups with shared characteristics such as age, gender, occupation, etc. Segmenting email marketing subscribers allows you to speak directly to their interests and desires. By interpreting consumers’ basic traits, you can increase relevance in emails, ultimately leading to better engagement and conversion rates. We’ll…
As summer draws to an end, new beginnings are ahead for teachers, students, and company owners alike! The back-to-school season is a goldmine for smart marketing. But to offer the perfect products at the perfect time, planning is key. Consumers are primed to spend during the back to school season. This impacts everyone from kindergarteners…
Crafting compelling email campaigns is just the first step. To ensure your messages bring you stellar results, you need a well-oiled email platform. But even the most robust things break, sometimes. That is why a reliable support system is critical. Campaign Refinery understands this, offering a hardy support infrastructure to empower customers throughout their email…
Email marketing is a critical component of digital marketing for many businesses. However, achieving superior engagement metrics can be challenging. Email marketers tend to neglect certain areas of email marketing that are critical for good email engagement. Below, we will highlight them and show you how to optimize them. Email engagement is not as elusive…