Emails were invented in 1970s and became popular in the 1990s. Today, email marketing is fiercely competitive, making it challenging to create a spot in customers’ primary inboxes. That issue worsens when you don’t correctly segment and manage your email list. Email list management is the art of organizing and updating users’ contact information. And…
How many times have you emailed your marketing list only to discover—of course—at the last minute that your campaign is far from error-free? Something has got in the way. It might be as simple as an aesthetics problem (you didn’t check how your content looks in a dark mode, for example), a blunt CTA, a…
As an email marketer, you’ve undoubtedly spent countless hours crafting compelling subject lines, designing visually appealing templates, and writing persuasive copy. But have you ever considered the impact of your landing page’s loading speed on your overall email marketing conversion rate? It’s a fast-paced world out there; attention spans are shorter than ever. A slow-loading…
Initially, you decide to send email marketing newsletters every Thursday. After research, you want to switch strategies and send emails every Tuesday, Wednesday, and Thursday. Now, will your subscribers be more happy or feel overwhelmed? Naturally, the sudden increase in email-sending frequency can pressure subscribers to read emails and increase email unsubscribe rates. However, with…
GoHighLevel is an all-in-one marketing platform that streamlines and optimizes online business operations. It offers features such as CRM, sales funnel building, email marketing, and a page builder, all integrated into a single platform. With GoHighLevel, users can manage customer relationships, create and track sales funnels, automate marketing campaigns, and build professional websites, all from…
The first ever email sent looked like mere numbers and letters rather than a message. When people started using emails consistently, they became a sought-after communication channel for businesses and individuals. Today, consumers, on average, receive 121 emails per day. This makes it all the more challenging to cut through the inbox clutter, especially with…