Most businesses think their transaction ends the moment a customer purchases a product. In reality, selling after the initial purchase can enhance customer relationships and boost sales. Most customers are open to post purchase upsell offers when they’ve already had a positive experience with your brand. A strategic after-sale email gives a perfect opportunity to…
If you want to make money from your email list, it’s vital your messages reach your subscribers’ inboxes. To do this, you need good email infrastructure. In this comprehensive guide, we’ll discuss email infrastructure, its various components, how it affects your email marketing efforts, and how you can choose an email platform with robust infrastructure….
GetResponse is an email marketing platform that provides businesses with advanced automation, analytics, and landing page tools. Its intuitive interface and comprehensive features make it a popular choice for small to medium-sized businesses. While GetResponse boasts a wide range of features, it faces challenges in terms of email deliverability compared to other providers. Their tools…
SMS automation is at the peak of its popularity. Since 2022, the percentage of companies using this solution grew from 45 to 80%. And for a reason. It’s a powerful tool for boosting customer satisfaction, sales, and team productivity. But without an in-depth strategy, all these benefits will turn into pure chaos, ending up with…
For some, ‘Business Growth’ can mean higher profits; for others, it can mean attracting more customers. In this competitive digital landscape, it’s not just about increasing sales or expanding operations; it’s about ensuring long-term sustainability and success. Most importantly, it’s about understanding the reasons behind why business growth is important. Whether you run an e-commerce…
Email marketing can seem daunting when you begin. And if you don’t learn the ropes quickly, you’ll struggle to gain any traction. If you have faced issues with this channel, this concise guide shows you how to improve email marketing performance. Before you begin, however, let’s review the reasons why focusing on email marketing is…