The Best GetResponse Alternatives in 2024

GetResponse is an email marketing platform that provides businesses with advanced automation, analytics, and landing page tools. Its intuitive interface and comprehensive features make it a popular choice for small to medium-sized businesses.

While GetResponse boasts a wide range of features, it faces challenges in terms of email deliverability compared to other providers. Their tools can be difficult to use for newbies.

GetResponse’s A/B testing tool lacks the ability to test send times or change senders, and the automation features are fully accessible only on premium-tier plans.

This does not mean that GetResponse is overall inferior; in fact, it is still a top choice for many, but it’s not the only option available. There are several reputable email marketing providers that offer unique features and pricing models to cater to different business needs.

You can check our GetResponse competitor comparison article for additional information: GetResponse vs. Mailchimp.

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GetResponse Overview: Seasoned ESP

Ever since people started using email for marketing, deliveravbility stood out as the most important factor. GetResponse has a deliverability rate of 89.9%.

GetResponse allows businesses to capture leads with customizable email sign-up and email sign-off forms, nurture prospects through AI-driven content, and refine campaigns with actionable data.

The platform also enables website creation, including online stores and payment capabilities, as it integrates with third-party platforms like Shopify and WooCommerce, and provides SMS marketing.

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What to Consider When Choosing a GetResponse Alternative

When searching for alternatives to GetResponse, make sure you take into account the platform’s main characteristics.

This table will help you decide when in doubt or uncertain:

Factors	Consider This!
Deliverability	Choose a platform that has a track record of getting emails into inboxes as opposed to spam folders.
Features and capabilities	Look for advanced features like segmentation and personalization, A/B testing, detailed analytics, etc.
Interface and ease of use	Look for an intuitive UI and clear menus when analyzing the ESP.
Customization	Does making custom email templates require HTML resources? Is it easy to use the templates?
Scalability	Do growing email lists come with extra costs? Think about choosing a platform that will not require major cost increases to accommodate your growth.
Data migration	Verify whether the substitute helps you migrate and manage email lists and provides ongoing assistance throughout the process.
Security	Examine the ESP’s compliance with CAN-SPAM and GDPR.
Pricing	Choose a pricing plan based on your usage requirements and budget by evaluating the available options.

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The Best GetResponse Alternatives

GetResponse is a popular choice for over 350,000 customers, and while it is a strong contender, there are other options that might be better for your business.

Features	Campaign Refinery	MailerLite	Brevo	ActiveCampaign	Mailchimp	Moosend
Target audience	All business types	Entrepreneurs to large businesses	Entrepreneurs to large businesses	All business types	E-commerce brands	E-commerce brands
Key strength	Advanced email deliverability	Email, SMS, and chat communication	Email, SMS, and chat communication	Advanced automation tools	Ease of use	Email automation and personalization
Ease of use	10	9	8	7	8	9
Email deliverability	10	8	7	9	8	7
Advanced automation	10	7	7	8	8	8
Campaign templates	✅	✅	✅	✅	✅	✅
Segmentation	✅	✅	✅	✅	✅	✅
Pricing based on	Email volume	Emails	Emails	Number of contacts in your email list	Emails	Number of contacts in your email list
Real-time email editor	✅	✅	✅	✅	✅	✅
Spam check tool	✅	✅	❌	✅	❌	✅
Automatic email list cleaning tool	✅	✅	❌	❌	❌	❌
Mandatory domain authentication	✅	❌	❌	❌	❌	❌
Engagement gamification	✅	❌	❌	❌	❌	❌
Evergreen flash sale	✅	❌	❌	❌	❌	❌

1. Brevo

Brevo is a powerful tool ideal for email marketers and business owners who prefer using deep data insights in their email campaigns.

For e-commerce brands, transactional emails are essential, and Brevo incorporates them into your regular email payment, although sometimes they can be tricky to setup.

Brevo also provides SMS marketing services to all their users, no matter the pricing tier.

Brevo Pricing

The free plan gives you access to all features and 300 emails per day.

Tier	Monthly price	Annual price
Standard	$25	$22
Business	$65	$58
Enterprise	Custom pricing	Custom pricing

Pros	Cons
‣ Good email deliverability; ‣ Advanced automation tools; ‣ User-friendly interface.	‣ Pricing and limited free plan; ‣ Transactional emails can be hard to set up; ‣ Advanced tools are available only in higher-priced plans.

2. MailerLite

MailerLite equips you with essential marketing tools like automation, drag-and-drop email builders, A/B testing, and advanced targeting. This comprehensive platform allows you to create effective campaigns, email personalization, and track email campaign metrics.

MailerLite offers a comprehensive set of tools for effective email marketing and content distribution. Whether you’re creating engaging newsletters or promoting digital assets, MailerLite provides the features you need to connect with your audience and achieve your marketing goals.

MailerLite Pricing

Tier	Monthly price	Annual price
Free (12k email sends per month)	$0	$0
Growing Business	$10	N/A
Advanced	$20	N/A
Enterprise	Custom pricing	Custom pricing

Pros	Cons
‣ Simple drag-and-drop email builder; ‣ Good deliverability rates; ‣ Various pricing plans.	‣ Lack of advanced analytics. ‣ Free plan provides limited features.

3. ActiveCampaign

ActiveCampaign is a great email platform for all types of businesses. Deliver personalized emails and communications through automated workflows, ensuring a seamless customer experience. Besides, advanced marketing automation tools simplify the creation of triggered campaigns and sales follow-up emails.

ActiveCampaign offers a comprehensive set of tools, including CRM and sales automation, automated funneling, autoresponders, subscription forms, chatbots, SMS marketing, and machine learning capabilities.

Machine learning can help you predict customer preferences and send targeted emails at the optimal time, increasing sales, click-through rates and reducing bounce rates. This versatility allows you to handle a wide range of marketing tasks on a single platform.

ActiveCampaign Pricing

Tier	Monthly price	Annual price
Starter	$15	N/A
Plus	$49	N/A
Pro	$79	N/A
Enterprise	$145	N/A

Pros	Cons
‣ Advanced automation; ‣ Machine learning; ‣ Great email deliverability.	‣ Very expenisve; ‣ No free plan; ‣ Steep learning curve; ‣ Not good for small business and beginners.

See our thorough comparison article to find out more about the less expensive alternatives to ActiveCampaign that deliver results.

4. Mailchimp

Mailchimp offers a user-friendly email editor that supports HTML, allowing for customization and flexibility. Pre-designed templates are also available for quick and easy campaign creation.

For businesses requiring advanced automation and complex customer journeys, Mailchimp is the right choice. The intuitive automation builder provides a wide range of options to create tailored workflows.

Apart from email services, the platform also makes website development and social media marketing campaign management easier. Finally, Mailchimp makes sure you get insightful information about your customers’s actions by providing you with detailed analytics reports of your email performance.

Mailchimp Pricing

With Maichimp, you can start with a free plan for 500 contacts and enjoy email support for the first 30 days.

Tier	Monthly price	Annual price
Essentials	$270	Not available
Standard	$310	Not available
Premium	$620	Not available

Category	Mailchimp
Best feature	‣ Complex customer journeys.
Pros	‣ User-friendly; ‣ Social media tracking; ‣ Advanced reporting; ‣ Segmentation.
Cons	‣ Pricing; ‣ No affiliate marketing; ‣ No customer support for the free plan users.

5. Moosend

Moosend’s standout feature is its flexible automation workflows. Easily automate email responses. Robust email list management and segmentation features enable precise targeting, ensuring your emails reach the right audience.

This platform simplifies email marketing with its user-friendly drag-and-drop email builder, landing page, and web form builder. Additionally, you can leverage the platform’s extensive library of 75+ email templates to accelerate your campaign launches even if you are a beginner.

Moosend’s customizable reporting feature provides a centralized dashboard where you can track essential email campaign metrics. You can also create custom widgets to visualize data in a way that best suits your needs.

Moosend Pricing

Tier	Monthly commitment	Annual commitment
Free trial	$0	$0
Pro	$7	N/A
Moosend+	Custom pricing	Custom pricing
Enterprise	Custom pricing	Custom pricing

Pros	Cons
‣ Good email deliverability; ‣ User-friendly; ‣ Unlimited email sending for all plans.	‣ No SMS marketing; ‣ Limited third party integrations; ‣ No free plan.

6. Campaign Refinery

Campaign Refinery boasts a 99% delivery rate; it outperforms many competitors due to its advanced features and strict adherence to industry best practices. This ensures your emails reach their intended recipients every time.

We leverage cutting-edge technology to safeguard your emails from spam filters. By continuously monitoring and maintaining a positive email sender reputation, the platform ensures your messages reach your intended audience without being flagged as unwanted.

Campaign Refinery is an excellent option for companies trying to get the most out of their email marketing campaigns because of our clear pricing structure and emphasis on quality.

Campaign Refinery Pricing

We offer transparent credit-based pricing with no hidden fees. You can buy a set of credits and use them to carry out specific tasks, like email list cleaning or sending campaigns.

Campaign Refinery Plans	Monthly price	Credits
Business	$99	50,000
Growth	$299	200,000
Enterprise	>$1,000	1,000,000

Pros	Cons
‣ Powerful automation and segmentation; ‣ Highest email deliverability rate; ‣ Gamification and evergreen flash sale features.	‣ Strict selection procedure; ‣ No free trial.

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Campaign Refinery: Your One-Stop Email Marketing Solution

At Campaign Refinery, we’re dedicated to helping our email clients achieve the highest possible email deliverability rates. Our rigorous domain authentication policies and cutting-edge sending infrastructure ensure your emails reach inboxes reliably.

Use our robust automation features, which include tags, smart goal triggers, and branch and rule builders, to create email campaigns that drive results. With the help of our email campaign reporting tools, you’ll know exactly how well your emails are performing.

We work closely with each client to understand their specific goals and develop a customized email marketing strategy tailored to their needs.

If you are ready to take your email marketing to the next level, apply to join Campaign Refinery and experience the difference.