Marketing is more than just a business conversation; it’s a carefully curated story about your brand. Everything counts. The objective is to establish a unified and consistent brand identity throughout all marketing channels. It focuses on all aspects of a business, emphasizing the comprehensive customer experience and value. However, many businesses treat these touchpoints as…
The introduction of Apple Business Connect in early January 2023 helped businesses of all sizes to customize their location place cards across Apple Apps, potentially reaching over 1 billion Apple users. But that’s not the only way brands can interact with their customers anymore — Apple Business Connect has added new features, making it seamless…
Beehiiv has become a popular platform for sharing curated content through email marketing newsletters. It is used by a range of famous creators to reach a wide audience. If you’re planning on starting a newsletter of your own, you might be curious about ways to make the best use of this platform — what better…
In today’s business landscape, sustainable growth is no longer a choice; it’s a necessity. As businesses seek long-term success, a holistic approach to sustainability is essential. A well-thought-out, long-term plan is essential for any company hoping to prosper and last. Many executives believe that sustainable and inclusive growth requires sacrificing financial performance. However, that isn’t…
Email attachment size limit continues to be a critical factor in email delivery. Most email service providers (ESPs) impose strict size restrictions, typically ranging from 10MB to 25MB per email. However, just because you can send larger attachments doesn’t mean you should. Understanding these limitations isn’t just about avoiding bounced emails. It’s about: Let’s explore…
Storytelling in sales is a strategy for capturing the audience’s interest, engaging them, and persuading them to act. By weaving compelling narratives into your sales pitches, you can connect with potential customers on a deeper level and close more deals. It’s about tapping into the emotional side of people, being authentic, and telling people how…