Everyone says email marketing is the top money-maker for e-commerce businesses. According to research, you get $36 to $42 back for every dollar spent. But your reality seems different, doesn’t it? Why aren’t your numbers matching up? Your open rates are low, and your attempts to turn first-time buyers into loyal customers just aren’t working….
Rumors were abuzz of artificial intelligence being a big part of Apple’s future operating systems, and day one at WWDC24 (Worldwide Developers Conference 2024) confirmed it. Apple announced its plans to heavily integrate artificial intelligence into the software side of things. AI in email is nothing new; Gmail has been incorporating AI features for many…
“PPC email marketing” refers to the process of two completely different marketing channels working together harmoniously to achieve a common goal. Email marketing works really well with its distant cousins — social media marketing, search engine optimization, and content marketing — so it’s no surprise that PPC and email marketing can form a strong partnership….
Retail email marketing is a strategic approach to promoting a brand and its products to existing and potential customers via email. According to research, 98% of consumers browse online and 53% regularly buy online daily or weekly. And these shoppers likely land on the purchase page through multiple channels such as social media, emails, etc. …
The agriculture industry might be rooted in tradition, but it doesn’t mean you can’t give it a digital touch. Agriculture email marketing is a powerful tool for farms, greenhouses, and the tourism department to connect with customers and build a thriving online presence. The average open rate for the agriculture industry is 20.50%, which is…
If you work in the construction industry, you’re probably wondering if email marketing is a good way to engage with other companies or customers. Should you focus all your efforts on social media instead? While social media is more popular today, email marketing still offers unique advantages. It lets you reach people directly in their…