Email marketing is a critical component of digital marketing for many businesses. However, achieving superior engagement metrics can be challenging. Email marketers tend to neglect certain areas of email marketing that are critical for good email engagement. Below, we will highlight them and show you how to optimize them. Email engagement is not as elusive…
If you’re looking for email marketing examples, you likely need fresh inspiration for your next campaigns. But just looking at examples will only give you a glimpse of what works. To succeed in email marketing, you need a methodical approach that starts with establishing email deliverability and building your audience. Once you have these foundations,…
Integrated marketing, aka omnichannel marketing, combines all marketing communications and channels into a unified force to create a seamless and effective customer journey. Imagine a customer’s journey: They see your newsletter over morning coffee, smile at your creative Instagram post in the afternoon, and save your product for later. A few days pass, and they…
Marketing has evolved a lot in the last 20 years. Grabbing and holding your audience’s attention requires more than just clever slogans and eye-catching visuals. To be good at what you do, you need to capitalize on the marketing technology available. Martech stacks can be the secret weapon your marketing team needs to completely dominate…
The automotive industry is a global giant, with 75.3 million automobiles sold in 2023 alone. The numbers are expected to surpass old records through 2024. With consumer needs constantly evolving, marketing your brand the right way is critical to reaching more people and maintaining a strong brand image. Automotive email marketing helps you get there…
As businesses constantly battle for customer attention, you might feel tied between the two dominant outbound strategies: Email and SMS marketing. Each has unique characteristics, and choosing one depends on your brand goals and marketing budget. While you consider the advantages of Email vs SMS marketing, this piece will help you evaluate each channel’s potential…