Correctly setting up SMTP is critical for successful email marketing campaigns. Without it, your emails may struggle to reach inboxes, and in an extreme scenario, you may even get blacklisted. Below, we’ll explain how SMTP works and what SMTP email services do. After that, we will walk you through configuring SMTP settings so you can…
A test email can be a great way to test functionality; when you send test email, you confirm if your email account is sending and receiving emails as intended. But what’s the correct way to send test emails? Test emails mean different things for email users on mail providers such as Gmail/Yahoo and for email…
An email marketing audit is a comprehensive evaluation of your marketing performance conducted to identify areas for improvement. Think of an email marketing audit as a regular health checkup for your email list. It detects issues like inactive subscribers, low engagement, and spam traps. Email marketing can be a powerful tool for nurturing leads and…
If you enthusiastically hit the send button on your email only to receive an error message, you know the importance of knowing email size limits. Your email attachments, images, text, and HTML formatting together contribute to the email size. While there is no official standard for maximum email size, it usually varies with your email…
Email forwarding is the process by which emails sent to your primary email address are automatically forwarded to another email address, for example, to your domain account. Time is money in the corporate world, so you save money by managing your time well, right? Email forwarding can be very helpful in this situation. Enabling this…
Mass email marketing requires email infrastructure you can depend on. This means using the right protocol, hardware, and software. And the most dependable option available today is an SMTP server. This type of email server is far superior to its alternatives in terms of consistency and performance. If you plan to use a free SMTP…