Firmographic segmentation is a marketing segmentation method in which businesses are grouped based on shared characteristics, such as company size, growth rate, etc. It’s similar to demographic segmentation, but applied to companies. Just like how B2C companies dig deep into understanding their customers’ age, gender, etc, B2B companies rely on firmographic data to target the…
Email autoresponders are ideal if you’re looking to automate your emails and improve customer engagement. By setting up pre-written emails to be sent automatically based on specific triggers, you can save time, provide consistent responses, and nurture leads. Below, we share detailed information on what email autoresponders are, how they work, and how you can…
Have you ever wondered how some businesses exponentially increase sales through ads and email marketing? The answer lies in the art of market segmentation. Demographic vs psychographic segmentation are two powerful strategies to target people with the right products. Demographics help you understand who is buying, while psychographics focuses on the ‘why’ factor behind those…
Emails were invented in 1970s and became popular in the 1990s. Today, email marketing is fiercely competitive, making it challenging to create a spot in customers’ primary inboxes. That issue worsens when you don’t correctly segment and manage your email list. Email list management is the art of organizing and updating users’ contact information. And…
Geographic segmentation in email marketing is a strategy that divides your email list based on subscribers’ location, such as country, state, or city. A one-size-fits-all approach won’t be effective in a world of increasingly diverse consumers. To truly connect with them and drive results, you must understand the nuances of different geographic behaviors. Knowing people’s…
Demographic segmentation is a marketing strategy that divides audiences into smaller groups with shared characteristics such as age, gender, occupation, etc. Segmenting email marketing subscribers allows you to speak directly to their interests and desires. By interpreting consumers’ basic traits, you can increase relevance in emails, ultimately leading to better engagement and conversion rates. We’ll…