With various barriers in place to discourage spam email senders and reduce email spoofing and phishing emails, email marketing becomes challenging. As you strive to connect with your target audience and build meaningful relationships, the quality of your email list becomes vital. And it’s not sufficient to just grow your email list with love and…
The heat is on. You’re in the hot seat to grow your b2b email list and show some serious numbers, and the last thing you need is to pour funds into leads that just won’t bite. Time is ticking, and so is the pressure to deliver those results. It has to be maddening, right? You’re…
Email campaigns are potent tools to engage subscribers and add value for existing customers. Although launching an email campaign sounds easy, you must know your audience well to create compelling offers. And the best way to do that is through email campaign management. Email campaign management revolves around the best practices and strategies to keep…
We write a lot of articles on this blog with practical advice, and one thing we advise consistently is to segment your email lists properly. While it’s a part of email best practices, it’s also a great solution for a vast amount of issues you could be facing. Struggling to increase open rates? Segment your…