Customer segmentation is a practical approach to reaching different audiences grouped by similar characteristics. It helps you identify ideal customers and send the right messages without wasting your marketing budget. So, why do brands pay so much attention to it? Because billions of digital marketing dollars are lost and sent to the wrong target segments….
Audience Groups is a brand-new feature from Campaign Refinery that lets our users combine different segments into a group and target the new bundled audience with broadcast emails or drip campaigns. At Campaign Refinery, we love to hear what our clients think. We believe by listening, we can create useful tools and features that help…
In 2024, your email list could be your business’s biggest asset — it helps you build relationships, nurture leads, and, ultimately, increase revenue. But getting people to sign up to your email list willingly could feel like an uphill battle. So, how do you get email subscribers and grow your list organically? Let’s go through…
Email marketing is constantly evolving — technological advancements have now made it possible for email marketers to send mass personalized emails to their subscribers. With a good email segmentation strategy and email personalization, you can now send relevant content at the best time to send emails so you can guide prospects toward conversion. People use…
Suppose you’re cold-emailing a list for your product or service. Imagine what you could do with a little more information about your customer — for example, their name, age, income, designation, or their past interactions with your brand. Your sales pitch would be infinitely better, right? This is where email personalization plays a critical role;…
Email list management is an art as it is a science — you must tackle it with data-backed logic and also creatively experiment with your list to get the most out of it. The more you study your list, the more you will realize the critical role it plays in the success of your campaigns. …