If you feel like you’re drowning in a sea of emails and unable to deal with constantly refilling your inbox, email triage may be the solution you’re looking for. Email overload is a pervasive problem, impacting productivity and increasing stress. Email triage helps you efficiently manage your messages by quickly sorting, prioritizing, and acting on…
Being an email marketer is a lot — building a list of email marketing subscribers, creating engaging content, and mastering A/B testing. Through it all, the most critical aspect is knowing how to use valid email addresses in your emails, with the answer being — a valid email address. A valid email address follows the…
Individual email addresses are worth nearly $50 to businesses, each. Imagine if the emails end up in spam folders or they are never delivered. That’s a lot of lost money for a business. More importantly, it affects email deliverability and can result in poor ROI. To achieve a higher email deliverability rate, building a valid…
How much is an email list worth? The answer to this depends on a range of reasons — what industry you’re in, how much revenue you generate each month, and the quality of subscribers. It’s also possible you’re interested in this topic because you’re considering buying an email list. Generating high-quality leads is one of…
Technographic segmentation is a strategic approach that divides a market into distinct groups based on their unique technology usage patterns. Technology is no longer just a tool; it’s an integral part of our lives. As our reliance on technology grows, so does the need for businesses to understand how their customers interact with technology. By…
Segmentation tools are software products that help you organize your customers into distinct segments based on specific criteria. In the early days of marketing, businesses would send generic messages to a broad audience, hoping to land sales by covering a lot of ground. A lot of these efforts would receive poor engagement, reach irrelevant leads,…