Your emails might end up in the spam folder if they look suspicious to ISPs. This can happen if you send emails erratically, people don’t really engage with your messages, or you don’t set up your email domain properly. It’s frustrating when your emails end up in the spam folder instead of the inbox, isn’t…
Email list hygiene is the process of removing invalid, outdated, or inactive email addresses from an email list to improve deliverability. It improves your chances of engaging your audience and keeping your email campaigns running smoothly. Let’s dive deeper into the advantages of maintaining a clean email list and discuss strategies for keeping your list…
A list-unsubscribe header has become a more common and expected feature in email marketing, driven by industry best practices and legal requirements in different parts of the world. Most major mailbox providers now support list-unsubscribe headers to varying degrees, with some displaying visible one-click unsubscribe links and others processing them behind the scenes. The use…
Remember the wax seals that kings, queens, and courts used on letters years ago? It would prove to recipients the letter was legitimate and also alert them if there had been any tampering. The wax seal would protect the contents of the letter and could not be easily replicated by malicious individuals. BIMI is the…
The first-ever incident of a spam email was recorded in 1978, when a US-based agency sent hundreds of messages to its private network to advertise computer hardware. But spam, as we know it, didn’t pick up speed until the late 90s, when email became popular. Marketers realized its potential in reaching out to new customers,…
When it comes to email, deliverability is the name of the game. Here at Campaign Refinery, we are consistently getting our customers email into the primary inbox better than any other platform thanks to our automatic list cleaning and stellar IP management. Many customers see between 30% and 600% increase in open rates 🤯 But,…