check domain reputation cover image with a figure holding a checkmark
|

How to Check Domain Reputation and Improve It

Even if you sign on with a popular ESP, a domain with a poor reputation can drag down your campaign performance. This is why maintaining a good domain reputation is crucial for successful email marketing.  In this guide, we explain what role domain reputation plays in your deliverability rate, how to find your domain reputation…

why are my emails going to spam thinking statue
| |

Why Are My Emails Going to Spam? 16 Reasons and Solutions 

Your emails might end up in the spam folder if they look suspicious to ISPs. This can happen if you send emails erratically, people don’t really engage with your messages, or you don’t set up your email domain properly.  It’s frustrating when your emails end up in the spam folder instead of the inbox, isn’t…

Email list hygiene cover image with soapy hand holding a sponge
|

Email List Hygiene: What, Why, and How 

Email list hygiene is the process of removing invalid, outdated, or inactive email addresses from an email list to improve deliverability. It improves your chances of engaging your audience and keeping your email campaigns running smoothly. Let’s dive deeper into the advantages of maintaining a clean email list and discuss strategies for keeping your list…

List unsubscribe header cover image with tiles
|

List-Unsubscribe Header: Why It’s a Big Deal

A list-unsubscribe header has become a more common and expected feature in email marketing, driven by industry best practices and legal requirements in different parts of the world. Most major mailbox providers now support list-unsubscribe headers to varying degrees, with some displaying visible one-click unsubscribe links and others processing them behind the scenes.  The use…

What is BIMI Brand Indicators for Message Identification
|

Email Security in 2024: What is BIMI and How Does It Work?

Remember the wax seals that kings, queens, and courts used on letters years ago? It would prove to recipients the letter was legitimate and also alert them if there had been any tampering. The wax seal would protect the contents of the letter and could not be easily replicated by malicious individuals.  BIMI is the…

Spam email sender
|

Email Marketing Masterclass: Avoid Being a Spam Email Sender

The first-ever incident of a spam email was recorded in 1978, when a US-based agency sent hundreds of messages to its private network to advertise computer hardware. But spam, as we know it, didn’t pick up speed until the late 90s, when email became popular. Marketers realized its potential in reaching out to new customers,…