Email marketing is a powerful tool, but its effectiveness hinges on understanding and accurately interpreting key metrics. Two terms often at the center of this analysis are click rate vs click-through rate. Despite their importance, there’s a lot of confusion about what these metrics really mean and how they’re different. This confusion can cause a…
Many people assume emails work like chat messages — once you hit the Send button, your email magically appears in the recipient’s inbox. But it’s a bit more complicated, as there is a technical process that starts once you hit Send. Think of the outbox as a waiting room for your emails before they catch…
Remember the wax seals that kings, queens, and courts used on letters years ago? It would prove to recipients the letter was legitimate and also alert them if there had been any tampering. The wax seal would protect the contents of the letter and could not be easily replicated by malicious individuals. BIMI is the…
Picture this: The critical project update you sent from your work computer never made it to the client. Meanwhile, another client just said they got an email from you that infected their computer with malware. What’s going on? These aren’t just random mishaps; they’re examples of what can go wrong when your organization’s DNS records…
Say your company is launching a new product; you write a really long email about its benefits and features, design it, format it, proofread it — and then send it to a customer. Good job! Now, do the same for the remaining 200,000 customers. Doesn’t sound fun at all, right? That’s a few weeks of…
Constant Contact is easily one of the more popular email platforms out there, thanks to being an early starter and having built a good reputation over the years. But if you’re reading this, it’s probably because you’re unhappy with your experience with Constant Contact, or you’re wondering if there are better options out there for…