When you’re running a business, every penny counts. And harnessing the power of email marketing is one of the most cost-effective ways to reach and engage your audience. But, at the beginning, you don’t have the budget to pay huge recurring fees for full-fledged email marketing software. Now, you’ve heard whispers about open source advertising…
“Archive” in email is a feature that lets you store emails you want to keep but don’t need in your primary inbox. When you archive an email, you’re not deleting it. Instead, you’re moving it out of your primary view to reduce clutter but saving it in a place where you can easily find and…
Around 53% of email marketers struggle with low click-through rates. So, if you’re wondering why more people aren’t opening your emails or why your email campaign isn’t as effective as you thought it would be, you aren’t alone. Luckily, there are plenty of tested strategies you can use to make your click-throughs go the other…
The first-ever incident of a spam email was recorded in 1978, when a US-based agency sent hundreds of messages to its private network to advertise computer hardware. But spam, as we know it, didn’t pick up speed until the late 90s, when email became popular. Marketers realized its potential in reaching out to new customers,…
Here’s a scenario many of us know: You’re staring at your inbox, worried about that odd-looking email, or scared that one wrong click might have exposed your data. Those fears aren’t unfounded. Phishing scams, ransomware attacks, and other threats are all too real. But there’s good news: you don’t need a tech degree to understand…
First impressions matter. When a customer submits his contact information through your website, it’s a golden opportunity for you as an email marketer. It’s your chance to reel them in, make them feel special about being your customers, and educate them about your products or services. If you haven’t added an onboarding email sequence yet,…