A list-unsubscribe header has become a more common and expected feature in email marketing, driven by industry best practices and legal requirements in different parts of the world. Most major mailbox providers now support list-unsubscribe headers to varying degrees, with some displaying visible one-click unsubscribe links and others processing them behind the scenes. The use…
Tracking pixels are the standard mechanism for measuring open rates. These tiny invisible images have long helped shine a light on recipient behavior. But they’re becoming less reliable due to the rise of privacy tools and email clients designed to block invasive content. If you manage email campaigns, you’ve definitely faced the dilemma of balancing…
Suppose you’re cold-emailing a list for your product or service. Imagine what you could do with a little more information about your customer — for example, their name, age, income, designation, or their past interactions with your brand. Your sales pitch would be infinitely better, right? This is where email personalization plays a critical role;…
For many users, Mailchimp has been the gold standard of email marketing for years. It first burst into the scene in 2001, but it gained popularity in the 2010s with its whimsical mascot, clever marketing, and robust features. We’ve recommended Mailchimp ourselves in our guides on Best Klaviyo Alternatives and Best Constant Contact Alternatives. But…
Email list management is an art as it is a science — you must tackle it with data-backed logic and also creatively experiment with your list to get the most out of it. The more you study your list, the more you will realize the critical role it plays in the success of your campaigns. …
Keap, formerly Infusionsoft, is a CRM platform for small businesses. It combines CRM, marketing automation, sales automation, and e-commerce functionalities. Keap has been around for a while and has a large user base. But it has its downsides: Fortunately, there are plenty of more affordable Keap alternative options that let you achieve exceptional results. Let’s…