Announcement emails are an opportunity to tell your subscribers about an update, product launch, events, or a pre-order opportunity. There was a time when your email list grew substantially. You felt happy because more people on your list meant more sales, eventually. But if your revenue is stagnant despite a huge email list, you aren’t…
An email preheader is the text that comes after a subject line when an email is viewed in the inbox. You may already be aware of this feature, but have you wondered about its impact on your email performance? We constantly see marketing emails that don’t make use of this snippet space and display code…
The email footer is the section at the bottom of an email message that includes information about you and your business, as well as compliance elements and promotional links. But is this feature getting overlooked by email professionals? Email marketers pride themselves on being highly precise and analytical in their approach. After all, email marketing…
Plain text in emails focuses on simplicity and deliverability, while HTML gives you rich formatting and visuals. Plain text is your best option if you want maximum visibility. You’ve carefully crafted your message for your next campaign, and now it’s time to build the campaign. But there’s a lingering question in your mind: should you…
Most marketers would already be familiar with SPF and DKIM as security protocols, but only a few may know of the new kid on the block — DMARC. But what does this new protocol do that SPF and DKIM don’t? Think of it this way: SPF is like a list of approved senders for your…
Spam traps are decoy email addresses used to identify and filter out spam senders. They can pose serious risks to the success of your email marketing campaigns. While meticulously segmenting your email list for an upcoming major campaign, a few addresses stand out — they don’t fit into any of your categories. It’s puzzling. They…