B2C lead generation is the process of locating and attracting potential consumers (leads) and ultimately converting them into paying customers. You could have a terrific product or service, but you will lose sales if consumers are unaware of it. This is where lead generation comes in — it’s a marketing effort to inform potential clients…
The CAN-SPAM Act governs the use of commercial email messages in the United States — it establishes requirements for the content of such messages, grants recipients the right to unsubscribe from mailing lists, and outlines significant penalties for non-compliance. The CAN-SPAM Act lays out rules for all email senders, ensuring they don’t send spam to…
You can use AI in email marketing to generate content, perform smart segmentation, and personalize your emails based on user interactions. AI is also helpful in list cleaning and increasing engagement metrics. If there’s one rule for using AI in email marketing, it’s “work smart, not hard.” AI speeds up your tasks without cutting (too…
An email marketer is a person who creates an email marketing strategy, executes it, studies performance for refinement, and optimizes ROI (return on investment). But there’s MUCH more depth to an email marketer than a simple definition. An email marketer is a relationship architect, responsible for creating trust and engagement with each email they send….
Email list hygiene is the process of removing invalid, outdated, or inactive email addresses from an email list to improve deliverability. It improves your chances of engaging your audience and keeping your email campaigns running smoothly. Let’s dive deeper into the advantages of maintaining a clean email list and discuss strategies for keeping your list…
ClickFunnels is a software company that provides a platform for entrepreneurs to build digital marketing and sales funnels. These funnels are essentially a series of web pages designed to guide potential customers through a pre-planned journey, the goal being to lead them to take a desired action. As a ClickFunnels user, you get a drag-and-drop…