Campaign Monitor is an email service provider known for its ease of use and comprehensive suite of tools. However, if your business relies on powerful automation and deliverability, Campaign Monitor might need to catch up in this regard. The need for more ready-to-use automation templates, limited integration, and unknown deliverability rates might force you to…
Email marketing is an amazing tool for growing your business. But let’s face it, picking the right software can be a real headache. Choosing the wrong one might end up costing you precious time and hard-earned cash. So far, you’ve narrowed your choice to Campaign Monitor vs. Mailchimp. Mailchimp is a full-featured marketing tool that…
Customer lifecycle email marketing uses data to pinpoint where someone is in their buying journey — from a first-time shopper to a repeat customer—and sends them personalized messages based on their specific stage. It’s about timing and relevance. As a savvy business owner, leveraging lifecycle emails means you don’t just blast out generic messages. Instead,…
Email marketers will find Klaviyo vs. TinyEmail comparisons interesting due to the similarity of both platforms’ features. Klaviyo is a marketing automation platform designed specifically for e-commerce businesses. It provides a suite of tools and features to help online retailers build an email marketing subscriber base and execute various types of email campaigns. With Klaviyo,…
Reactivation emails are sent to inactive subscribers to rekindle their interest and get them back in the business. Do you have thousands of subscribers but little to no engagement? Inactive subscribers could mean stagnant business growth. These people have shown interest in your products but suddenly go cold. Reactivation emails are not just a tool…
You’re going through your inbox when a competitor’s email catches your eye. Not because of an extravagant design or a groundbreaking offer, but because of a perfectly placed meme that makes you pause — and smile. Frustration sets in as you wonder, “Why aren’t my emails this engaging?” Determined to unlock the secret of using…