5 Top Campaign Monitor Alternatives With the Best Email Deliverability in 2024
Campaign Monitor is an email service provider known for its ease of use and comprehensive suite of tools.
However, if your business relies on powerful automation and deliverability, Campaign Monitor might need to catch up in this regard. The need for more ready-to-use automation templates, limited integration, and unknown deliverability rates might force you to consider Campaign Monitor alternatives.
What Does Campaign Monitor Offer?
Campaign Monitor is a user-friendly email service platform with straightforward UI, detailed visual analytics, and good automation functionality. Users can combine SMS & email marketing and customize every aspect of email campaigns for a more brand-aligned look.
There are over 120 professional templates to choose from. However, they may have limited editing options, leaving all emails with a similar look and feel.
Despite solid features, the platform lacks automation workflow templates and multi-channel functionality. Plus, the email deliverability rates are unknown, which could make it challenging to trust your emails will be delivered to the inbox.
Luckily, there are many Campaign Monitor alternatives with higher email deliverability rates and better automation.
In this text, you’ll learn about:
- The advantages and disadvantages of using Campaign Monitor,
- Reasons you should look for a Campaign Monitor alternative,
- Email services to consider,
- Best email service platforms for your money.
Campaign Monitor Feature Overview: Straightforward and Personalized Email Marketing
Campaign Monitor aims to enable small and mid-sized businesses to build personalized email campaigns with well-rounded analytics tracking on every pricing tier.
The email builder features drag-and-drop graphic elements and one-click access to stock photos. Campaign Monitor’s latest features include link reviews, loyalty program capabilities in automation builder, and pre-built customer journeys for more comprehensive email marketing.
Here’s a quick overview of Campaign Monitor’s strengths and weaknesses.
| Features | Pros | Cons |
|---|---|---|
| Ease of use | Beginner-friendly interface | Limited landing page creation |
| Email templates | High-quality, responsive templates | Limited template customization options |
| Automation | Powerful and easy-to-use automation builder | Lack of ready-to-use automation templates |
| Segmentation | Advanced segmentation options | Lacks tagging functionality for some users |
| Customer support | Moderate to good customer support but limited to email in certain plans | Live chat support is available only on the most expensive plan |
| Pricing | Flexible pricing structure based on the number of contacts | More expensive than some competitors |
| Analytics and reporting | Comprehensive email analytics with clear reporting | Lacks advanced reporting features for power users |
| Email deliverability | — | Deliverability rate unknown |
Since email deliverability determines whether your emails will reach your customers’s inboxes, it’s critical to choose an email service provider with the highest deliverability rate.
Below, we’ll discuss what to look for in a fitting Campaign Monitor alternative.
Things to Look For in Campaign Monitor Alternatives
Moving your email marketing assets to another platform can be time-consuming and costly. To help you compare options, here’s a list of email marketing features to look for in a Campaign Monitor alternative.
Remember, your choices will ultimately depend on your business needs and budget. It’s best to use the free trial before committing to a pricing tier.
| Factors | What To Look For? |
|---|---|
| Deliverability | Email deliverability rate between 83 and 89% is considered excellent. Anything higher than that is stellar. |
| Ease of use | Look for intuitive interfaces and straightforward navigation. |
| Features and Functionality | Evaluate integration capabilities, automation facilities, segmentation functionality, and the email design builder. |
| Scalability | Opt for a service that scales along with your business without having to pay too much. |
| Integration capabilities | Check if the ESP seamlessly integrates with other marketing tools, such as customer management platforms. |
| Customer support | Look for platforms with multiple support channels like chat, Live support, email, and phone. |
| Data migration | Check if the Campaign Monitor alternative provides migration support and tools to move your email lists. |
| Cost and Pricing Plan | Consider an ESP based on the number of emails you send and your subscriber count. |
| Security and Privacy | Prioritize services that offer reliable security measures, including end-to-end encryption, domain authentication, and protection against phishing and malware. |
The Top 5 Campaign Monitor Alternatives
Email providers handle email deliverability differently. Some use strict authentication protocols, while others use built-in cleaning and authentication features to improve deliverability rates.
The following 5 are the best Campaign Monitor alternatives for better inbox placement and email marketing features:
- Brevo,
- ActiveCampaign,
- Mailchimp,
- Moosend,
- Campaign Refinery.
Before we thoroughly examine them, here’s a quick overview of their features and functionality.
| Features and Functionality | Brevo | ActiveCampaign | Mailchimp | Moosend | Campaign Refinery |
|---|---|---|---|---|---|
| Target Audience | Entrepreneurs to large businesses | Growing businesses | E-commerce brands | Freelancers and SMBs | Diverse businesses |
| Key Strength | Email, SMS, and chat communication | Centralized marketing | Ease of use | Unlimited personalization fields | Advanced email deliverability |
| Ease of Use | 8 | 8 | 8 | 8 | 10 |
| Advanced Automation | 8 | 8 | 8 | 8 | 10 |
| Pricing based on | Emails | Contacts | Emails | Subscribers | Emails |
| Email Deliverability | 7 | 8 | 8 | 7 | 10 |
| Campaign Templates | ✅ | ✅ | ✅ | ✅ | ✅ |
| Segmentation | ✅ | ✅ | ✅ | ✅ | ✅ |
| Real-time Email Editor | ✅ | ✅ | ✅ | ✅ | ✅ |
| Spam Check | ❌ | ✅ | ❌ | ✅ | ✅ |
| Automatic Email List Cleaning | ❌ | ❌ | ❌ | ❌ | ✅ |
| Mandatory Domain Authentication | ❌ | ❌ | ❌ | ✅ | ✅ |
| Engagement Gamification | ❌ | ❌ | ❌ | ❌ | ✅ |
Let’s review how these platforms compare in terms of email deliverability and unique features.
Brevo: Campaign Monitor Alternative For Better Automation
Brevo is a popular Campaign Monitor alternative for powerful automation and multi-channel marketing. It offers a free plan along with email marketing solutions in 12+ languages.
Overview
Brevo offers a full CRM suite with landing pages, marketing automation, forms, and a sales pipeline. It offers advanced segmentation and automation, and the tracker script allows for advanced user behavior tracking.
Brevo has unlimited email campaign templates with drag-and-drop elements. Its core focus on SMS marketing allows customers to personalize SMS campaigns from an intuitive dashboard.
It also integrates with popular CRM, e-commerce, and other marketing tools enabling businesses to adopt a multi-channel approach.
Pricing
Brevo’s pricing is based on the number of emails. Users can send up to 300 emails/day for free. The paid plans start at $25/month for unlimited contacts.
Brevo Pros
- Value for money: Brevo offers a free plan with customizable email templates, a drag-and-drop editor, and transactional emails, amongst other features. The paid plans are pretty affordable compared to its competitors.
- Comprehensive solution: Brevo combines SMS, email, and sales platforms for a streamlined workflow.
- Automation capabilities: The platform boasts strong automation capabilities and allows users to create personalized email sequences.
- Email deliverability: Brevo has a reputation for ensuring emails land in the recipient’s inboxes.
Brevo Cons
- Limited advanced reporting: While Brevo offers basic analytics, advanced settings may require users to upgrade to paid plans.
- Steeper learning curve for automation: The automation and workflows might require extra learning for beginners.
- Higher pricing: Brevo’s advanced features may be pricier, especially for larger businesses.
| Category | Brevo |
|---|---|
| Popular feature | SMS automation and personalization |
| Pros | Robust email and SMS automation capability Reputation for better email deliverability Seamless integration with CRM and e-commerce platforms |
| Cons | Limited advanced reporting Steeper learning curve for beginners Pricing can be higher for larger businesses with huge email lists |
ActiveCampaign: Advanced Automation Campaign Monitor Alternative
ActiveCampaign is an automation, email marketing, and sales engagement platform.
Overview
ActiveCampaign is known for its automation capabilities, which makes it a good Campaign Monitor alternative. It allows users to adapt to omni-channel marketing with SMS, email, and cross-channel platforms.
Users can personalize campaigns with an AI-powered automation builder and use the visual builder to suit specific customer journeys. ActiveCampaign also offers site and event tracking, A/B testing, sales routing, and predictive sending.
ActiveCampaign has an average deliverability rate of 89.6%.
Pricing
ActiveCampaign pricing is based on the number of contacts and starts at $49/month for 1000 contacts.
ActiveCampaign Pros
- Advanced segmentation: ActiveCampaign allows users to send targeted email campaigns based on demographics, age, and interests.
- Diverse integrations: The platform offers deep integration possibilities, including CRM and e-commerce platforms.
- Lead scoring: ActiveCampaign prioritizes lead scoring and nurturing systems, enabling users to sort leads based on their engagement levels.
ActiveCampaign Cons
- CRM shortcomings: While a built-in CRM does the job, it might not be powerful enough for a large sales pipeline.
- Steeper learning curve: Although user-friendly, the sheer number of features can be overwhelming for beginners.
- Higher entry price: The pricing plans start at $49 for 1000 contacts, which is higher than most competitors.
| Category | ActiveCampaign |
|---|---|
| Popular feature | Advanced marketing automation |
| Pros | Visual automation builderAdvanced segmentation options A higher number of integrations |
| Cons | Higher entry price The learning curve for beginners Higher pricing for larger lists |
Mailchimp: Campaign Monitor Alternative For Scalability
Mailchimp is a good Campaign Monitor alternative for businesses looking to scale their marketing efforts.
Overview
Mailchimp is an email automation and newsletter platform with easy-to-use templates. It boasts powerful infrastructure and technology to help businesses scale.
Users can personalize emails based on customer behavior and purchase data, create branded content with generative AI, and analyze reports with funnel visualizers and industry benchmarking.
As of June 2023, Mailchimp claimed to have a 95.5 email deliverability rate.
Pricing
Mailchimp charges based on the number of contacts. The free tier allows users to send up to 1000 emails/month.
Mailchimp Pros
- User-friendly: Mailchimp has a clean interface with quick navigation to access important tools and features.
- Free plan: The free pricing tier allows you to test the features before committing to the paid plans.
- Marketing tools: Provides access to additional tools such as landing page builder and appointment scheduling.
Mailchimp Cons
- Pricing for large lists: Mailchimp can get expensive for businesses with large email lists.
- Limited automation on the free plan: Users must be on the paid plans to access complex automation functions.
- Customer support: Customer support may not be in-depth compared to competitors.
| Category | Mailchimp |
|---|---|
| Popular feature | Generous free plan and newsletter tool |
| Pros | Great for beginners and businesses with a small budget Connects with many other marketing tools and platforms Easy to use |
| Cons | Costs can increase for growing subscriber base Limited features on the free plan Customer support might not be as responsive as competitors |
Moosend: Cost-effective and User-friendly Campaign Monitor Alternative
Moosend might be the modern alternative to Campaign Monitor.
Overview
Moosend offers simple email and automation solutions, allowing businesses to focus on marketing sequences and converting leads. It has customizable email design templates and custom field options for a more targeted approach.
The ESP supports transactional emails, making it a top choice for e-commerce platforms. It offers email and live chat customer support and priority customer support for the enterprise plan.
As of January 2024, Moosend claimed to have an email deliverability rate of 90.01%.
Pricing
Moosend’s pricing is based on the number of subscribers. It offers a free trial for up to 1000 subscribers and unlimited emails. The ‘Pro’ pricing tier starts at $9/month, and the ‘Enterprise’ plan can be customized according to user needs.
Moosend Pros
- User-friendly: Moosend’s user interface is pretty straightforward for beginners and experts alike.
- Real-time analytics: Users can access analytics and reports next to their respective email campaigns and view heat maps.
- Newsletter campaigns: Moosend makes it simple to create newsletters with a drag-and-drop editor and hundreds of email templates.
Moosend Cons
- Limited A/B testing: Moosend’s A/B testing is fairly basic and allows users to review results by subject lines and email content.
- Fewer integrations: The platform integrates with fewer marketing tools compared to some competitors.
| Category | Moosend |
|---|---|
| Popular feature | Comprehensive email templates and powerful automation |
| Pros | Intuitive user interface Powerful automation tools Free trial and affordable pricing |
| Cons | Limited third-party integrations Basic email editor and designs Limited split testing options |
Campaign Refinery: Campaign Monitor Alternative With the Highest Email Deliverability
Campaign Refinery is an all-in-one email marketing solution and an excellent Campaign Monitor alternative for the highest inbox placement rates.
Overview
Campaign Refinery is an email marketing and automation tool with the highest email deliverability rate on the market. Plus, we consistently maintain greater than 99% delivery rates, thanks to our sophisticated email list cleaning tool and high-quality senders on the platform.
Aside from ensuring high inbox placement and delivery rates, the platform offers powerful automation, segmentation, integration, and advanced analytics for transparent pricing.
Pricing
Campaign Refinery’s pricing is based on the volume used — you can purchase a set of credits and use them to clean email lists, send emails, and perform other actions. In a nutshell, you can aggregate credits and use them as you like.
The business plan is priced at $99/month for unlimited contacts and 50k credits.
Campaign Refinery Pros
- Highest email deliverability rate: Campaign Refinery boasts the highest inbox placement rate with a built-in email list cleaning tool and authentication features.
- Transparent pricing: Users pay only for what they use instead of paying for a growing email list.
- Exclusive features: Clients can use the engagement rewards and evergreen flash sale features to increase engagement.
- Sophisticated email list cleaning: Automatic list cleaning features remove unwanted email addresses before clients send them.
- Credit system: Campaign Refinery provides incentives to senders who send emails to small and engaged segments of their email lists rather than a larger and generic audience. This improves their domain reputation and boosts engagement.
Campaign Refinery Cons
- No free trial: All clients are hand-picked based on their prior sending history and email-sending practices.
- Strict vetting process: Clients must undergo a vetting process to determine compatibility. This may not be ideal for people looking for a quick step into the platform.
| Category | Campaign Refinery |
|---|---|
| Popular feature | Highest email deliverability rate and powerful automation features |
| Pros | Easy-to-use email builder Extensive library of email campaign templates Robust automation and segmentation Unique features such as the engagement rewards Transparent pricing |
| Cons | No free trial |
Let’s review the reasons why Campaign Refinery is the best Campaign Monitor alternative.
Campaign Monitor vs Campaign Refinery
Here’s a side-by-side comparison to understand how Campaign Refinery helps maximize email marketing.
| Features | Campaign Refinery | Campaign Monitor |
|---|---|---|
| Ease of use | 10 | 8 |
| Unlimited contacts | ✅ | ✅ |
| Advanced deliverability | ✅ | ❌ |
| Engagement gamification | ✅ | ❌ |
| Evergreen Flash Sale | ✅ | ❌ |
| High-volume sending | ✅ | ✅ |
| Email deliverability management | Best | Better |
| Reporting and analytics | Advanced | Basic |
| Email segmentation | Advanced | Moderate |
| Integration | Advanced | Moderate |
| Policy compliance | 10 | 9 |
Get Access to the Best Email Deliverability Tool With Unique Features
Campaign Refinery implements strict authentication protocols, including mandatory domain authentication for new clients. We vet all clients and monitor them continuously to maintain security standards.
As our client, you’ll get access to premium features with the highest email deliverability rate on the market. After working with us, clients generally notice a 600% increase in their inbox placements.
If you want to learn the tricks to achieve similar results, download the Inbox Formula now.
This comprehensive guide discusses how to increase email open and click rates and, ultimately, email deliverability rates.
Or, if you’re looking for long-term assistance and quicker results, join Campaign Refinery as a client.
Apply to Become a Client and Take Control of Your Email Deliverability
Campaign Refinery focuses on engaged delivery and high-speed sending to increase your inbox placement rates. We understand every client has different needs, so we work with them individually to develop a tailor-made email marketing approach.
Land more sales and increase email marketing ROI. Get industry-leading email deliverability today — apply and become a Campaign Refinery client.
