When you’re building a list of prospects, it’s important to focus on your lead generation process. You need well-designed landing pages, a sturdy funnel builder, and a system that can efficiently collect all the lead data. This is the problem both ClickFunnels and GoHighLevel aim to solve, along with a few extra features. But which…
Email gamification is the process of incorporating game design elements into different types of email campaigns. With the help of this feature, you can achieve superior engagement statistics and have subscribers eager to access your emails. But it’s not as simple as adding a quiz or roulette wheel to your emails and hoping readers will…
B2B email refers to using emails to engage with other businesses, organizations, or professional stakeholders. The average unsubscribe rate for B2B email marketing is 0.24%, which is lower than the industry average of 0.27% for marketing emails. This gives it a distinctive advantage over other forms of marketing, such as social and content marketing. Being…
Email marketing mistakes can occur at various stages of your campaign, from list building to content creation and even after sending. If you’re serious about your email marketing goals, read on to learn all about which blunders to avoid. The Biggest Mistake in Email Marketing The biggest mistake in email marketing is not realizing its…
An email written to a company can often sound stiff, outdated, or boring. To make a point, you need to follow a rigid format while sounding professional, and you may not know where to start. Whether you’re trying to expand your business, reach out to B2B customers or get a job interview, writing an email…
Open rates in email marketing refer to the percentage of recipients who open a particular email campaign. It is a key metric used to measure the success and engagement of an email marketing strategy. For email marketers, it’s critical to have a point of reference to know if their email campaigns are on track to…