If your emails aren’t quite hitting the mark, there are various possible reasons for it. A good place to start would be to ask yourself: are my emails targeted well? Targeted emails can help you make a strong and compelling pitch to your recipients. This is possible by leveraging customer data and using insights to…
As businesses constantly battle for customer attention, you might feel tied between the two dominant outbound strategies: Email and SMS marketing. Each has unique characteristics, and choosing one depends on your brand goals and marketing budget. While you consider the advantages of Email vs SMS marketing, this piece will help you evaluate each channel’s potential…
Email forwarding is the process by which emails sent to your primary email address are automatically forwarded to another email address, for example, to your domain account. Time is money in the corporate world, so you save money by managing your time well, right? Email forwarding can be very helpful in this situation. Enabling this…
Mass email marketing requires email infrastructure you can depend on. This means using the right protocol, hardware, and software. And the most dependable option available today is an SMTP server. This type of email server is far superior to its alternatives in terms of consistency and performance. If you plan to use a free SMTP…
Knowing what content you need to create and when it needs to be sent can significantly reduce the stress of email marketing. An email content calendar frees you up to focus on the quality of content creation, rather than scrambling to meet deadlines. With an email marketing content calendar, you can plan email campaigns around…
An interactive email includes dynamic elements to provide an engaging customer experience. Perhaps you recently introduced a new product, or you’re running a special offer and are eager to share the news with your subscribers. Let’s face it: static emails can make your brand look similar to every other email customers receive, increasing the likelihood…