Contrary to popular belief, you don’t need a high-priced email marketing platform to achieve great results. ActiveCampaign is a popular choice, but its high cost, complex learning curve, and at times slow support can be a discouragement for some businesses. Ultimately, price isn’t always a reliable indicator of a platform’s effectiveness or return on investment….
Whether an e-commerce business or a Saas brand, you can always upsell an add-on or a premium feature. Upselling is the technique of offering a more expensive product than the original. It requires complete product knowledge and consumer insights. But, once you have the data, retaining existing consumers and persuading leads to become loyal fans…
If you’re serious about making money from your email list, you must first ensure your email deliverability is high, meaning your messages actually reach customers’ inboxes. Without email authentication in place, the possibility of inboxing diminishes significantly. As mail services adapt to fighting spam, email senders must take authentication seriously. Below, we share all the…
If you’re a coffee lover, you know the metal filter in the coffee maker extracts the oil and flavors to produce a clean cup of coffee. Just like the metal filter in a coffee maker, your email marketing software acts as a filter, ensuring your emails are delivered to the inbox and not marked as…
A persuasive sales pitch email can be useful for presenting your products or services to prospective clients. It’s your digital handshake — a first impression to leave a lasting impact. To capture buyers’ attention, an email must be clear and offer an immediate value. The best way to craft a compelling sales pitch email is…
In 2024, email verification is more critical than ever. Without it, businesses will struggle to avoid high email bounce rates and improve email deliverability rates. Today, inboxes are overflowing with messages and spam filters are getting more aggressive; these are compelling reasons to keep your email list clean and up-to-date. As email use becomes more…