Since emails became popular, businesses have used different marketing tactics to drive engagement. Even today, urgent email subject lines increase the average open rates by 22%, according to a study by Porchgroupmedia. Whether it’s a time-sensitive deal or an update about your business, sending an urgent email can do the trick. However, conveying urgency without…
Segmentation tools are software products that help you organize your customers into distinct segments based on specific criteria. In the early days of marketing, businesses would send generic messages to a broad audience, hoping to land sales by covering a lot of ground. A lot of these efforts would receive poor engagement, reach irrelevant leads,…
Firmographic segmentation is a marketing segmentation method in which businesses are grouped based on shared characteristics, such as company size, growth rate, etc. It’s similar to demographic segmentation, but applied to companies. Just like how B2C companies dig deep into understanding their customers’ age, gender, etc, B2B companies rely on firmographic data to target the…
Good email engagement is the strongest indicator that you and your email marketing subscribers are on the same page. But how do you measure it? By tracking email engagement metrics, of course. Sending out irrelevant email blasts to your email list is a surefire way to fail at email marketing. If you want to cash…
The ultimate goal of every new business is to acquire more customers and grow revenue. With increased competition, rising advertising costs, and evolving customer expectations, acquiring a new customer can cost five times more than retaining an existing customer, according to Outbound Engine. With personalized marketing, the rise of artificial intelligence, and strict data privacy…
If you do business in the US and deal with data from Europe-based customers, you must play by GDPR (General Data Protection Regulation) rules. It applies to any organization, regardless of location, that processes or handles the personal data of individuals within the European Union. But GDPR guidelines can feel complicated; if you’re looking to…