When you spend so much time and money on email marketing, wouldn’t you want to know your ROI? The effectiveness of your email campaigns isn’t about hitting ‘send’ and hoping for the best — you need to understand the numbers and polish your email marketing strategies accordingly. This is where the email campaign report comes…
Email newsletters remain one of the most effective tools in any marketer’s arsenal. Why? Because they directly reach an owned audience—people who’ve voluntarily handed over their email address because they care about your content. 71% of B2B marketers use an email marketing newsletter as part of their content strategy. In a crowded inbox and recipients that…
Nice email design — check! Compelling email copywriting — check! Email optimization — check! If you have done everything correctly and still don’t see results from your email campaigns, it could be because you are not using email marketing psychology the right way. Marketing and psychology go hand-in-hand, where email marketing decision-making involves understanding customer…
An email header is the area above the email body that contains critical information about the email, such as who the sender and recipient are, as well as the sending date. Email headers are also called X-headers and help you verify the authenticity of an email and track an email message’s origin, path, and other…
Email campaigns are potent tools to engage subscribers and add value for existing customers. Although launching an email campaign sounds easy, you must know your audience well to create compelling offers. And the best way to do that is through email campaign management. Email campaign creation and management revolves around the best practices and strategies…
You invest a significant amount of time and effort into crafting different types of email campaigns, but as soon as you hit send, they briefly interact with the recipient’s email server and then return to haunt you. So frustrating, right? Especially when you discover that 77% of marketers are successfully achieving high email engagement rates….