Have you noticed how certain subscribers disengage from your email marketing campaigns over a certain time period? For an email enthusiast, it translates to losing a significant percentage of your email list, reducing your sender reputation. Marketers lose close to 25% of subscribers every year due to attrition. Re engagement campaigns are a way to…
Let’s jump straight into why you’re here: you’re on the hunt for a SendGrid alternative. Maybe SendGrid doesn’t meet your needs anymore, or maybe you’ve run into customer support issues. You need a platform that outperforms in critical areas: Whether you’re looking to upgrade in one of these areas or you’re after a grand slam…
An email header is the area above the email body that contains critical information about the email, such as who the sender and recipient are, as well as the sending date. Email headers are also called X-headers and help you verify the authenticity of an email and track an email message’s origin, path, and other…
With various barriers in place to stop spam and discourage spoofing and phishing, there’s a lot to keep in mind as you run your email campaigns. As you strive to connect with your target audience and build meaningful relationships, the quality of your email list becomes vital. And it’s not sufficient to just build your…
An email marketing calendar template is a tool that helps you strategically run your email marketing calendar. It allows you to organize and schedule your email marketing campaigns, share them across teams, and customize them to fit your needs. While an email marketing calendar helps you manage campaigns, a calendar template hosts your recurring campaign…
Thanksgiving is a golden opportunity to connect with current customers, attract new leads, and foster customer loyalty. There’s no need to hold off until Cyber Monday or Black Friday to tap into the shopping frenzy and offer what customers are waiting for. Get into the holiday spirit early on and leverage this occasion’s potential to…
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