AI lead generation tools analyze vast amounts of data, predict customer behavior, and quickly identify high-potential leads. As you prepare to develop and scale your business, using AI in email marketing offers quicker and more efficient ways to narrow down potential customers. Unlike traditional methods, artificial intelligence can automate prospecting and personalize email marketing outreach…
Email forwarding is a feature that allows you to redirect emails you receive to another email address. So you may have hastily forwarded an email, and then suddenly realized you didn’t want the original sender to know about it. In this case, is there any way the sender could know that you forwarded this email…
These 11 March newsletter ideas will help you inspire and engage your subscribers, boosting your open rates, click rates, and conversions. March, the month of spring, offers many seasonal and cultural touchpoints brands can leverage to increase email engagement. With themes ranging from exciting holidays to the first blooms of springtime, March holidays are the…
Over 65% of marketers use email marketing to spread the word about their product, service, or content. Out of those, 33% send weekly emails, while 26% send multiple (10 to 25+) emails per month. So, if you’re an email marketer, it’s highly likely you’re sending 10+ emails per month. And keeping up the flow of…
Subscriber engagement measures how actively subscribers participate with your brand emails. Email marketing provides ROI as high as 4100% for every $1 spent, but only if your subscribers are actually engaged. A little while before, engagement was measured through email open rates. However, with Apple’s new privacy settings, open rates are no longer a reliable…
There are two factors we look at first to measure how effective our email marketing strategy is: open rate and click-through rate (CTR). Open rates refer to the percentage of recipients that open your emails. CTR refers to the percentage of recipients that click on the links in emails you send. Except for your email…