The digital marketing trends landscape is constantly evolving, and 2025 will be no exception. Artificial intelligence is one of the main characters in the evolution of digital marketing. AI has seen tremendous growth in the past two years, and it will continue to revolutionize all aspects of marketing. Marketing, in general, is developing rapidly due…
Cost-effective AI for small business marketing has fundamentally changed how small businesses compete with larger brands. Marketing used to mean choosing between quality and budget; today, you may not have to make that trade-off. AI tools have matured beyond novelty into practical solutions that deliver measurable results. From writing compelling copy to analyzing customer behavior,…
Word of mouth marketing is a marketing strategy that encourages customers to share their brand experience with others. Consider this scenario: David wants to buy a trekking backpack. He casually mentions this in a conversation with his friends, and they recommend a brand they have been using and are happy with. He then decides to…
New Year emails significantly impact customer engagement and behavior due to the ”fresh start” mentality. While the holiday season is packed with holly and jolly for the customers, it can be a hectic time for brands. Businesses are always competing to send the perfect holiday greeting and retain customers from now until well into the…
One instruction commonly found at the bottom of emails is the directive to “View This Email in Your Browser.” But what does this actually mean for recipients? And why would senders want their emails viewed outside of the recipient’s regular email client or service? As email technology advances, email marketers now have more options to…
Green Monday is the second Monday of December, right before Christmas. Its popularity is growing due to the convenience of last-minute online shopping. For years, Cyber Monday has been considered the biggest shopping day in sales history. However, a new contender, Green Monday, is emerging as a significant counterpart in holiday shopping. This is great…