14 Tools for AI for Small Business Marketing in 2025
Cost-effective AI for small business marketing has fundamentally changed how small businesses compete with larger brands.
Marketing used to mean choosing between quality and budget; today, you may not have to make that trade-off. AI tools have matured beyond novelty into practical solutions that deliver measurable results. From writing compelling copy to analyzing customer behavior, these tools now handle tasks that once required entire marketing teams.
This guide cuts through the noise to show you exactly which AI tools are worth your time and money in 2025. Below, you can find proven solutions small businesses use to compete effectively.
Can AI Help Small Businesses With Marketing?
AI can transform your marketing by helping you:
- Streamline market research: Turn massive amounts of data into actionable insights and identify emerging trends and opportunities.
- Understand your audience better: Track and analyze customer behavior patterns while forecasting future consumer trends and preferences.
- Accelerate content production: Generate blog posts, articles, and marketing copy in minutes, plus create and edit engaging videos quickly.
- Improve customer service: Provide round-the-clock customer support through chatbots and deliver instant responses to common questions.
- Implement a better social media strategy: Schedule and manage posts across platforms while monitoring engagement and optimizing posting times.
- Optimize email marketing: Create content for different types of email campaigns and decode results better.
- Drive targeted advertising: Generate and test multiple ad variations while optimizing real-time ad performance.
- Achieve better search engine rankings: AI can help you research and optimize keywords while analyzing competitor SEO strategies.
At Campaign Refinery, we think AI tools are good for repetitive tasks and can enhance efficiency and personalization. But we firmly believe it shouldn’t replace authentic human connection. It’s alright to use AI as a supportive tool; finding a balance can help maintain a brand voice and build genuine customer relationships alongside automated processes.
Still, if you want to master the proper usage of AI in marketing, we’ve curated The 10 Best AI Marketing Courses in 2025 for you.
The 14 Best AI Tools for Small Business Marketing
The sheer number of AI marketing tools available is overwhelming; that is why this guide exists.
We analyzed the most effective AI tools across various marketing categories. We focused on solutions that offer the best balance of functionality, ease of use, and value for small businesses.
| Function | AI tools |
|---|---|
| Blog and article writing | Jasper, Copy.ai |
| Graphic design | Midjourney, DALL-E |
| Video creation and editing | Synthesia |
| Social media content creation and scheduling | Buffer, Hootsuite |
| Social media analytics and insights | Sprout Social |
| Chatbot-based support | Intercom |
| Sentiment analysis | MonkeyLearn |
| SEO keyword research | Ahrefs |
| Automated web ad creation | AdCreative.ai |
| Email subject line generator | CoSchedule |
| Email send-time optimization | Seventh Sense |
Below, you can learn more about these AI tools and how they can help your small business bloom.
1. Jasper is a Powerful AI Content Tool
Jasper is an AI-powered writing assistant perfect for small businesses that need high-quality content at scale. By transforming minimal inputs into compelling, polished text, Jasper enables even non-writers to produce professional-grade articles, blogs, and product descriptions.
Jasper cuts down writing time and enables faster content production for a wide range of marketing mediums.
Features
- Content templates: Jasper offers over 50 templates, including blog posts, emails, product descriptions, and social media content.
- Tone customization: The tool can adjust the tone of writing to suit various audiences, from professional to casual.
- Long-form content: Jasper assists in creating detailed, high-quality articles and reports with minimal input.
- SEO integration: Users can access built-in optimization features to align content with SEO best practices.
- Multi-language support: Jasper supports over 25 languages, making it adaptable for multilingual content strategies.
- Plagiarism checker: Jasper integrates with Copyscape to ensure all generated content is unique.
2. Copy.ai Offers AI Solutions for Your Content Needs
Copy.ai takes the guesswork out of copywriting by generating engaging and tailored content for various needs.
With its smart algorithms and range of tones, it’s like having a personal writer for:
- Ads,
- Blog snippets,
- Social posts,
- Emails.
Copy.ai also provides creative sparks when you’re stuck, making it especially helpful for idea generation and brainstorming. It’s a reliable partner for businesses looking to craft effective messaging that aligns with brand personality.
Features
- Templates: Copy.ai offers templates for various content types, including blog intros, social media posts, and product descriptions.
- Multiple tone options: Users can adjust tone settings to fit different brand voices and audience preferences.
- Multi-language support: Multiple languages are supported.
- Idea generation: Users can brainstorm new content ideas, headlines, and angles with this tool.
- User-friendly editor: Copy.ai provides an easy-to-navigate editing space, streamlining the writing and revision process.
3. Midjourney Turns Your Text into Images
Midjourney is the most prominent name in AI image generation; when it came out, it even caused controversy for stealing work from graphic artists.
Midjourney uses AI to turn text prompts into unique, stylized visuals that feel like art. Ideal for small businesses looking to create brand-defining graphics, its images have a distinctive creative flair that can set your brand apart.
From marketing campaigns to web design assets, this tool allows non-designers to access quality visuals that resonate with a target audience without needing deep design expertise.
Features
- Text-to-image: Midjourney generates high-quality images based on descriptive text prompts.
- Varied art styles: The software supports diverse artistic styles, from photorealistic to abstract.
- Customization options: Users can modify generated images by tweaking aspects like color and composition.
- Community: Users can join Midjourney’s community to gain inspiration and share their creations.
- Web-based platform: No software download is needed; Midjourney is accessible directly through a web interface.
4. DALL-E’s AI Image Generator Helps With Graphic Design
If you’re a fan of Open AI’s products, you should check out its image generation tool: DALL-E.
It brings imaginative visuals to life from textual descriptions, making it an invaluable resource for businesses in need of creative, tailored images. Known for producing highly detailed illustrations, DALL-E empowers teams to visualize concepts without a design team. This tool opens up limitless possibilities for creating product illustrations, branded graphics, or marketing visuals that fit a specific vision or theme.
Users can choose from DALL-E 2 and DALL-E 3, which are more advanced.
Features
- Advanced text-to-image model: DALL-E generates complex, detailed images from simple or elaborate descriptions.
- Artistic diversity: The software produces multiple versions of images, allowing for selection based on preference.
- Image editing: DALL-E can modify or enhance parts of an existing image.
- High-resolution output: The tool creates images suitable for both digital and print media.
- Simple interface: Designed for ease of use, DALL-E offers straightforward navigation and customization options.
5. Create Impressive AI Videos With Synthesia
Synthesia is a groundbreaking video creation tool that allows businesses to produce professional, human-like videos without any filming.
Using AI avatars and voices, it can narrate pre-written scripts in multiple languages, making it perfect for businesses aiming to communicate globally.
With Synthesia, companies can create engaging content such as:
- Explainer videos,
- Personalized sales messages,
- Training videos.
Synthesia generates video content quickly and affordably, saving time and resources on production.
Features
- AI Avatars: Synthesia provides lifelike AI avatars to narrate scripts in multiple languages and styles.
- Voice customization: Users can make voice and tone adjustments, creating a more personalized experience.
- Multilingual support: Video creation in over 60 languages is supported.
- Template library: Synthesia offers pre-designed templates for various video types.
- Script upload: Users can directly upload scripts, streamlining the video creation process.
6. Buffer’s AI Assistant Makes Content Creation Simple
Buffer is an AI solution for businesses wanting to streamline content creation, scheduling, and publishing.
Popular due to its simplicity, Buffer lets users pre-plan posts for optimal engagement and provides a clear view of all scheduled content. It’s designed for small businesses that need an efficient, straightforward tool to help keep up with social media demands and maintain a consistent online presence without overwhelming the team.
Features
- Content creation: Create social media posts with ease.
- Content scheduling: Buffer allows the pre-scheduling of posts across various social media channels.
- Content calendar: Users can utilize the visual calendar to plan and track content.
- Analytics: Buffer delivers insights on post-performance and audience engagement.
- Collaboration: The platform offers multi-user support for collaborative management.
- Social media optimization: Buffer suggests optimal posting times for maximum engagement.
7. Hootsuite Uses AI to Generate Content for Social Media
Hootsuite helps manage multiple social media accounts from one place, offering advanced scheduling and analytics. Users can simplify post creation with its AI assistant, OwlyWriter AI.
Additionally, Hootsuite’s dashboard and social listening capabilities allow users to:
- Track mentions,
- Monitor competitors,
- Analyze post-campaign performance.
It is a good option for businesses serious about growing their social footprint and diving deeper into social media metrics.
Features
- AI-driven content ideas: OwlyWriter AI helps social media professionals come up with new content ideas.
- Multi-platform posting: Manages and schedules posts across platforms like Facebook, Instagram, and Twitter.
- Analytics: Hootsuite tracks engagement and other key metrics for each post.
- Social listening: The tool helps monitor brand mentions and industry keywords.
- Content library: Hootsuite stores and organizes media files for easy access.
8. Social Media Analytics Are Simpler With Sprout Social
Sprout Social is an all-in-one solution for social media management and analytics. The software caters to businesses that need actionable insights into social engagement and trends.
Sprout Social has heavily integrated AI into its platform, helping businesses adjust content strategies based on detailed audience data.
Features
- Analytics: Sprout Social provides detailed metrics on engagement, reach, and conversions.
- Automated reporting: Customizable reports on social media performance are available.
- Audience insights: AI analysis helps understand audience demographics and behaviors.
- Social listening: Sprout Social tracks brand mentions, trends, and competitor insights.
- Unified inbox: Multiple platforms are combined for a singular feed.
9. Intercom
Intercom is a customer engagement platform that allows businesses to use AI chatbots for on-demand support and personalized messaging.
With its conversational approach, Intercom creates a seamless customer experience, providing answers and assistance when customers need it. For small businesses, Intercom’s AI chat support makes it possible to build meaningful connections while efficiently handling customer inquiries.
Features
- AI Chatbot: The tool automates responses to common customer inquiries.
- Live chat: Intercom real-time chat support on websites and apps.
- Customer segmentation: Intercom helps target specific user groups for personalized interactions.
- Multi-channel messaging: This software integrates with social media, email, and SMS.
- Analytics: Intercom tracks customer interactions and response effectiveness.
10. MonkeyLearn Analyzes Customer Sentiment Using AI
Medallia MonkeyLearn analyzes customer sentiment, providing a clearer understanding of how customers feel about your brand. This AI-powered tool is especially valuable for businesses wanting to gauge customer reactions to their products and services.
By categorizing feedback and identifying patterns, MonkeyLearn helps small businesses address issues proactively. This helps enhance customer satisfaction and retention.
Features
- Sentiment analysis: This is MonkeyLearn’s key feature; it helps identify customer sentiment in reviews, emails, and social media comments.
- Text classification: The tool can categorize text data by topics, intents, or keywords.
- Customizable models: MonkeyLearn allows users to train custom machine learning models.
- API Integration: Users can integrate this tool with CRMs, help desks, and other tools for seamless data flow.
11. Get AI Assistance for SEO Success with Ahrefs
From keyword research to backlink analysis, Ahrefs harnesses AI to cover various aspects of SEO. This makes it easier to create content that ranks well and draws organic traffic.
Ahrefs is essential for businesses focused on improving visibility. It helps them understand their audience’s search intent and track competitors.
Features
- Keyword research: Users can use Ahrefs’ AI feature to unlock insights into keyword difficulty, volume, and trends.
- Site audit: Ahrefs analyzes website health, identifying SEO issues.
- Competitor analysis: Users can track competitor rankings, backlinks, and keywords.
- Content Gap Analysis: Ahrefs highlights keyword and content opportunities.
- Rank Tracking: Users can monitor keyword performance across search engines.
12. AdCreative.ai Offers AI-Generated Web Ads
AdCreative.ai is designed to take the burden out of ad design, using AI to create compelling visuals that align with campaign goals.
By learning from past ad performance, it generates ads that are visually engaging and likely to resonate with audiences. Its AI features make it an ideal tool for small businesses looking to elevate their ad game without extensive design work.
Features
- Automatic ad generation: It creates ad visuals and copy based on campaign goals.
- A/B testing: AdCreative tests ad variations to optimize performance.
- Insights: Users can use the tool to analyze past campaigns to guide ad creation.
- Platform-specific formatting: AdCreative adapts designs for platforms like Facebook and Instagram.
13. Write Better Email Subject Lines with CoSchedule
CoSchedule’s Email Subject Line Generator helps email marketers perfect one of the most crucial aspects of email marketing: the email subject line.
Using AI, CoSchedule helps businesses maximize clickability and email engagement. This AI tool helps drive higher open rates and click-through rates through carefully crafted subject lines.
It can help with different types of subject lines such as:
Features
- AI-powered generation: CoSchedule utilizes AI algorithms to generate creative and engaging subject line ideas based on input.
- Keyword integration: Users can incorporate relevant keywords to improve email searchability and deliver targeted content.
- Customization: Users can input specific keywords, tone, and audience details.
14. Get AI Assistance For Email Send Times Using Seventh Sense
Seventh Sense uses AI to figure out the best time to send emails; this ensures messages land at the exact right moment to capture attention.
Seventh Sense analyzes individual customer engagement patterns to boost engagement without manually adjusting schedules. Seventh Sense is particularly useful for businesses wanting to fine-tune email marketing strategies to enhance campaign impact. It can be a useful tool to boost email campaign metrics.
A drawback is that it only works with HubSpot and Marketo.
Features
- Send-time optimization: It determines the best time to reach each recipient.
- Data-driven insights: Seventh Sense analyzes recipient engagement patterns to maximize open rates.
- Integration: The tool works with HubSpot and Marketo.
- A/B testing: Users can test different sending times to optimize email performance.
You can achieve better results from such tools by improving your knowledge of email marketing. The section below has some interesting topics.
Technical Articles To Help Boost Your Email Marketing Chops
While AI can definitely improve your email marketing game, it’s crucial to be knowledgeable about email marketing technicalities.
We’ve compiled a range of topics from our blog that are popular with our readers:
Campaign Refinery: The Best Email Deliverability
AI tools can be a great addition to your marketing arsenal, but as of now, they still can’t help your emails avoid the spam folder and reach the inbox consistently. For that, you need an email platform that has an excellent reputation with mailbox providers and knows what it takes to achieve top-tier email deliverability.
We’re talking about the #1 inbox placement solution in email marketing — Campaign Refinery.
Additionally, we offer a range of refined tools that email marketers would love:
- Automated list-cleaner: Our email list cleaning tool automatically removes invalid emails from your list, protecting your sender reputation and eliminating bounces.
- Powerful automation: Add conditions and branches to your campaigns using our powerful automation builder.
- Robust tagging tools: A solid strategy using email tags can transform your results; our tagging feature helps you harness this with ease.
- Campaign library: If you’re struggling to think of campaigns to run, explore our campaign library for inspiration.
- Gamification: We baked this unique feature into our platform to help you unlock sky-high engagement rates.
- Analytics dashboard: Our dashboard focuses on critical campaign metrics, helping you discover patterns and boost results.
Prepare for 2025 with the best AI tools and an email partner you can count on — apply here to become a Campaign Refinery user!
