Engaging New Year Email Ideas to Send the Best Wishes, Engage Customers, and Increase Revenue
New Year emails significantly impact customer engagement and behavior due to the ”fresh start” mentality.
While the holiday season is packed with holly and jolly for the customers, it can be a hectic time for brands. Businesses are always competing to send the perfect holiday greeting and retain customers from now until well into the New Year.
It’s a golden opportunity to reconnect with shoppers, offer exclusive deals, and turn their New Year resolutions into massive revenue for your business.
Don’t have anything planned for your New Year email campaign?
You’re a few seconds away from exploring New Year email ideas, examples, and tips to help you foster customer loyalty and drive sales.
What is a New Year Email?
A New Year email is like any other holiday greeting, sent to express good wishes and promote a product or service at the start of the calendar year. It can also help you show gratitude to customers for the previous year, thanking them for their support and business.
Whether you’re sending a warm New Year greeting to your team members or an exclusive deal to your customers, there are specific elements to include.
Key Elements of a New Year Email
The new year email is an opportunity to engage customers, potential clients, and subscribers with exciting elements, such as a countdown timer to promote urgency or a video greeting to make customers feel valued.
The table below points out the key elements that can make your new year greetings more appropriate and friendly.
| Key Element | What to do |
|---|---|
| New Year Greetings | Include a warm message to make the recipient feel valued. |
| Reflective email tone | Briefly highlight your significant achievements, milestones, and special occasions, and express sincere thanks to the customer. |
| New Year deals and promotions | Use exclusive deals like “New year, New You” to capture the audience’s interest. |
| A futuristic outlook | Build excitement and anticipation by mentioning future projects, goals, and other brand information. |
| Engaging call-to-action | Include a relevant and fresh New Year CTA, such as “Claim your New Year discount.” |
| Festive design | Use high-quality imagery and interactive elements related to New Year’s to increase engagement. |
New Year emails can range from simple, heartfelt messages to unique deals and interactive messages. You can also gamify your emails to highlight specific products, increase engagement, and drive more conversions.
Creating an unparalleled New Year email campaign starts with understanding customer psychology and matching your email copywriting and design to suit the audience’s behavior and mindset.
The Psychological Impact Behind Sending New Year Emails
A self-transformation mindset or “a fresh start” attitude is inevitable for most customers during the New Year. They are looking to reinvent themselves or adapt to better lifestyles to create a safe future right before the next year starts.
This would be the best time to send motivational messages, useful products, and educational materials to keep prospects glued to your brand and email content. As such, New Year emails tap into several psychological triggers that turn people from window shoppers to loyal brand advocates in a short span.
The Different Psychological Triggers
The table below outlines the psychological triggers associated with sending a New Year email.
| Psychological Trigger | Why does it matter? | How to make use of it? |
|---|---|---|
| A fresh start effect | It represents a psychological reset, when customers are inclined to adopt new habits and follow trends. | ‣ Send New Year emails that align with this mindset. ‣ Create a positive outlook using your products or services. |
| Feelings of belonging and community | People generally crave the feeling of togetherness during holidays. | ‣ Include warm wishes, gratitude, and shared experiences. ‣ Invite people to New Year events to increase networking opportunities. |
| Leveraging anticipation and excitement | New Year builds anticipation around what’s to come. | ‣ Send updates on new product launches and exclusive offers to harness this excitement. |
| Encouraging reflection and personal growth | Many people consider the New Year to reflect on their past and make necessary changes. | ‣ Personalize connections through email surveys. ‣ Ask specific and reflective questions to motivate customers to think. |
| Using scarcity and urgency effect | It’s common for people to shop for gifts at the last minute. | ‣ Send limited-time discounts and deals. ‣ Use a countdown timer to emphasize urgency. |
An interactive email or promotional message can help you reconnect with lapsed customers and rebuild lost connections.
From a marketing perspective, a well-done New Year email is your gateway to building personalized customer connections and encouraging repeat business.
That’s why it’s essential to know the tactics to create memorable New Year emails.
Content and Design Tips to Craft Compelling New Year Email Content
Today, over 361 billion emails are exchanged every day, as per a report by Oberlo. Despite a staggering increase in communication channels such as Whatsapp and Slack, emails still remain the preferred mode of communication by many.
Making your way through a crowded inbox need not seem like a battle anymore — just follow the tips below.
Subject Line Tips for an Effective New Year Email
Fresh year means fresher email subject lines. January emails give the first brand impression, making it ultra-important to give customers something refreshing to look at.
33% of people open email subject lines just because they are catchy, and 64% make decisions to open emails based on the subject lines.
Follow these subject line best practices to keep your New Year emails relevant and engaging:
- Keep the subject lines short: Aim for a subject line between 20-50 characters. Concise New Year email subject lines are a must to increase the overall effectiveness of your marketing strategy.
- Add personalization: Generally, emails with the recipient’s names have higher click-through rates. Personalized New Year subject lines encourage more email opens and interaction.
- Include valuable information: Whether it’s New Year related email coupons, giveaway contests, or discounts, adding value to the subject lines should be a part of your copywriting strategy.
Service based businesses can use this time to nurture leads and guide them through the email marketing funnel.
Examples of proper New Year subject lines include:
- “You’re just in time for January deals”
- “[Customer Name], Don’t miss out on the exclusive New Year arrivals”
- “January savings are here: Shop till you drop”
Writing Effective Email Body Copy for New Year Email
The subject line attracts people to your New Year email, but the email body copy makes them stay. Use active voice and short paragraphs to keep customers focused on your key message. You can also incorporate storytelling tactics to align customer’s interests and fascination with your products or services.
Follow the best practices below to leave a lasting impact on your audience:
- Start the email with a positive and uplifting tone: Keep your email tone friendly and warm by wishing your email subscribers a happy and prosperous New Year.
- Highlight your accomplishments: Thank customers for their support and highlight key brand achievements or milestones.
- Provide social proof: Slide in customer testimonials and reviews to create a positive effect on prospects.
- Focus on goals and aspirations for the New Year: Provide a brief glimpse into your brand content for the future, so customers know what to expect.
- Use personalization and segmentation: Implement a segmentation strategy to tailor offers and content based on customer’s interests and preferences.
- Add a countdown or time-sensitive CTA: The best way to promote urgency is by including a countdown timer. Campaign Refinery allows clients to include a third-party countdown timer in all emails they send.
Design and Visual Elements for Your New Year Email
Consistent email design helps customers and prospects recognize your brand better. Use proper email branding and elements to stay on top of customers’ minds.
Additionally, implement mobile email marketing to reach more people and keep your email design stable across digital devices. Keep your emails clean by using proper fonts, white space, and high-quality imagery.
Types of New Year Emails to Capture Customers’ Attention
Customers can fall under the same segmentation category and still have different needs. Satisfying every customer with a single New Year greeting might be impossible.
Prepare an email marketing calendar for all the types of emails you’ll send before, during, and after the New Year.
These emails can include any of the following types.
| Type of Email | What to include? |
|---|---|
| New Year sale announcements | ‣ Promote New Year offers using time-sensitive deals ‣ Include product bundles. |
| Personalized Year in review | ‣ Prepare a “Year in review” email where customers can see their rewards, engagement stats, and benefits used. |
| Goal-setting guides and inspiration | ‣ Include tips and guides on how your product can support customers’ goals into the New Year. |
| Holiday Clearance | ‣ Offer special discounts to clear old stock and make room for fresher products. |
| Gift cards and rewards | ‣ Promote gift cards as a solution to customers who shop at the last minute. |
| New Year product launch | ‣ Introduce new products and features to emphasize its benefits during the New Year. |
| Exclusive New Year giveaway email | ‣ Run exclusive giveaway contests to engage customers. |
| Referral bonuses for New Year | ‣ Promote a referral bonus where customers can earn rewards for referring their friends and family. |
| Curate experiences for New Year | ‣ Build customer connections by highlighting New Year experiences with your products. For example, showcase exciting New Year hikes if you’re a sports gear company. |
While the New Year marks the end of the holiday season, it doesn’t mean you have to stop sending updates or promotions to keep the momentum.
You can send New Year greetings, share party inspiration, or use clearance initiatives.
Expressing Gratitude and Building Customer Relationships
Extending a sweet New Year greeting can make your brand memorable and build lasting customer connections. These New Year emails are often short and thank the customers for their support.
We’ve collected effective strategies to foster customer connections:
- Unique New Year Emails: Use hand-written notes, video or voice greetings, or reference-specific interactions beyond personalizing your New Year emails.
- Recap your client’s journey with you: Take your customers on a nostalgic ride by mentioning important milestones completed with your brand.
- Offer free shipping: Clearly mention details of free shipping and return policies during the New Year, which can increase email marketing conversion rates.
- Proactively solve customer problems: Understand customer pain points and promptly address them to increase New Year sales.
- Promote your products: Experiment with product promotion ideas with renewed vigor for the New Year. It can be as simple as “New Year, New You” concept or “a virtual New Year party invite.” Provide valuable information that solves common customer problems alongside deals.
You can make it more interesting by introducing motivational quotes, sales storytelling, or exclusive New Year event invitation emails.
So, buckle up as we take you through strategic New Year email ideas to maximize sales.
10 Ideas to Maximize Sales Through New Year Emails
Sales emails are somewhat different from the other email marketing categories — they are sent to close a deal, generate a lead, or nurture existing customers. These email types also give you more freedom to make bold designs and copy choices.
Sales emails can also be made more fun and engaging for the prospects by including gamified elements and persuasive storytelling.
Surf through our comprehensive list of ideas for your New Year sales email campaign.
| S.No | Sales Email Ideas | How to do it? |
|---|---|---|
| 1. | Interactive New Year’s card | ‣ Create an interactive digital New Year’s card. ‣ Include high-quality graphics or images. ‣ Use special discounts to thank customers. |
| 2. | New Year’s quiz | ‣ Engage customers with a quiz about their past experience with your brand. ‣ Offer an exclusive discount or email coupon as a gesture. |
| 3. | Countdown timers or flash sales | ‣ Use a countdown timer to emphasize a sale. |
| 4. | Tiered discounts and rewards | ‣ Use a “Happy New Year, Bigger Savings” scheme to encourage customers to buy. ‣ Include tiered discounts, for example, spend $50, save $5. |
| 5. | Bundle New Year packages | ‣ Bundle popular products at discounted rates or offer starter packs with a New Year theme. |
| 6. | Back-in-stock alerts and product highlights | ‣ Drive customers back to their carts with the back-in-stock emails. |
| 7. | Discounts on new product lines | ‣ Invite customers to the first in 2025 to try your product lines with exclusive discounts. |
| 8. | Abandoned cart reminder with a New Year twist | ‣ Send a follow-up reminder to customers to make the most of the New Year. |
| 9. | Gamified New Year emails | ‣ Include spin-the-wheel or scratch-off elements to delight customers. |
| 10. | Early access to upcoming sales | ‣ Send VIP or early access emails to loyal customers as a form of strengthening the relationship. |
Send your New Year email at the right time to allow recipients more time to act. Sending them close to New Year’s Eve can make it easier to emotionally connect with customers and build solid relations.
New Year Email Templates
Short on time to craft the perfect New Year email for your colleagues and email subscribers?
Just copy and paste the following New Year email templates created for different scenarios.
New Year Greeting Email Template
Subject Line: Happy New Year, it’s time for celebrations!
Hi [Customer Name],
Happy New Year! We hope this year brings you joy, prosperity, and good health.
To celebrate, we’re hosting a [Virtual event, giveaway, or sale].
We look forward to another great year of serving you.
Cheers,
[Your Name]
[Company Name]
Year in Review and Thank You Email Template
Subject Line: Thank you for an amazing year together. Here’s to 2025!
Hey [Customer Name]
Your support and wishes have made [Brand Name] a success last year. We look forward to the same level of participation from you in 2025.
As we wrap up 2024, we wanted to give you a quick look of what we achieved together this year:
- [X product launches]
- [X customers made happy]
- [Other notable achievements]
As a token of appreciation for your loyalty, here’s a coupon worth $25 on your next purchase.
With gratitude,
[Brand Name]
New Year Goals and Inspiration Email Template
Subject Line: Ready to crush your 2025 goals? Start here
Dear [Subscriber Name],
[Customer Name] started with [Pain point] and achieved [result] with [Your Product Name].
This inspired many others to go after their dreams.
With New Year around the corner, it can be the perfect time to make your resolutions work. Whether you’re aiming to [Add a goal related to product category “Get Fit”, “Organize” or “Relax”] we have a [Product Name] to help you achieve it.
CTA: Explore goal setting plans
Let’s make 2025, a year of growth, happiness, and health!
Best,
[Your Name]
[Brand Name]
New Year Sale Announcement Email
Subject Line: New Year, New Savings. Get [% off] on your next purchase
Hi [Customer Name],
[Brand Name] wishes you a Happy New Year. Start 2025 with an exclusive offer just for you. Grab your favorites at $15 off until [Mention date and time].
Don’t miss out on this limited-time shopping opportunity.
[CTA – Shop Now]
Best,
[Brand Name]
While these email templates can give you an idea to personalize your email body copy, there’s nothing like learning from real brands.
New Year Email Examples
We’ll review different forms of New Year emails and how each brand has made the most of them, allowing you to learn from successful examples.
1. Year in Review Email
Year in Review emails are a great way to connect with your customers and reflect on the past year.
What We Liked About the Year in Review Example
- The email focuses on accomplishments and is divided into blocks of persuasive copy.
- BetterBrand uses the right amount of product imagery to instill curiosity.
- The email feels more personalized because it’s written and signed by the company’s Founder.
2. New Year Goals Email Example
Moment is a brand that sells online photography and videography courses.
Here’s Why the New Year Email Works
- Moment follows branding essentials, such as colors, fonts, and imagery.
- The overall look is consistent, helping customers easily find the necessary information.
- There are three different CTAs after each section, maximizing the chances of conversions.
3. New Year Sales Email Example
Hims, a haircare brand for men, understands the technicalities behind a compelling New Year sales email.
Here are Things We Liked About this New Year Sale Email
- The brand uses persuasive copywriting techniques to capture the audience.
- The email starts with a bold heading, immediately revealing the purpose of the message.
- It explains how the product works and leads customers to a compelling CTA.
Sending New Year wishes, whether it’s your professional group or your customers takes effort to strike the right chord and build lasting relationships. Sometimes, a simple New Year greeting can foster personal connections, and other times, you might need to send regular follow-up reminders to make a sale.
Using a secure email marketing platform can speed up the process and help you reach more customers without wasting resources and time.
Meet Campaign Refinery, an elite email service provider!
Join Campaign Refinery to Enhance Your New Year Email Marketing
Campaign Refinery, a comprehensive email marketing solution provides an intuitive platform to build your holiday email campaigns from Thanksgiving days, Black Friday, Cyber Monday to Christmas time, New Year and beyond.
Our premium features help clients effectively scale their email marketing campaigns:
- Audience Groups Segmentation: Send the same email campaign to two or more customer segments simultaneously.
- Top-notch email deliverability ecosystem: Ensure all your New Year and holiday emails reach the subscribers’ inboxes with the highest deliverability rate on the market. Our clean sending practices and authentication protocols help us maintain a safe community for senders.
- Engagement Rewards function: Instantly gamify your New Year emails to increase email open rates and conversions.
- Evergreen Flash Sale feature: Run flash sales and promote urgency by including a third-party countdown timer.
- Premium customer support: Focus on crafting compelling New Year emails, while our deliverability experts watch out for technical issues and promptly fix them.
As you aim to create a memorable New Year experience for your customers, you deserve to celebrate it, too.
Let us handle the technical side of email marketing while you have a safe and fun New Year with your friends and family.
Become a top sender with Campaign Refinery and enjoy elite email performance!
