Do you think email marketing is dead? Studies say otherwise: The email marketing revenue worldwide is around $9 billion, and 79% marketers ranked email marketing in the top three channels for effectiveness. Emails continue to be powerful in the content marketing world thanks to their accessibility and decentralized communication system. And they stay uninterrupted, so…
An automatic confirmation email is sent to users after they interact or purchase on your website. Whether it’s appointments or shipping notifications, such emails are essential if you want to maintain brand trust with your customers. Sending a confirmation email acts as an immediate acknowledgment, builds confidence, and reduces customer anxiety. When done correctly, they…
Marketing teams of Fortune 500 companies to small businesses are turning to AI marketing courses. Such courses can help master the technologies reshaping customer engagement and campaign optimization. Artificial intelligence has completely transformed digital marketing; as a result, marketers are seeking structured education to harness it effectively. This guide examines leading AI marketing courses that…
You’ve been at this for almost a year now — collecting email addresses, crafting newsletters, and writing blog posts. But the results are underwhelming: your emails are overlooked, and your website isn’t attracting the traffic you hoped for. It’s frustrating, for sure, but you’re not ready to throw in the towel. You’re looking for a…
Loyalty program emails or reward emails are a marketing technique to enhance customer relationships, boost sales, and gain a competitive advantage. Customers likely have an inbox full of emails from brands demanding their attention. Standing out isn’t about offering a great product alone — it’s also about building lasting relationships with your consumers. Returning customers…
Today, when most human interactions happen via electronic means, email security protocols are necessary. The internet has undergone a remarkable transformation in the last two decades; it has evolved from a novel technological curiosity into an integral part of our daily lives. And in this world of digital messaging, email reigns supreme. The stats back…