Word of mouth marketing is a marketing strategy that encourages customers to share their brand experience with others. Consider this scenario: David wants to buy a trekking backpack. He casually mentions this in a conversation with his friends, and they recommend a brand they have been using and are happy with. He then decides to…
Storytelling in sales is a strategy for capturing the audience’s interest, engaging them, and persuading them to act. By weaving compelling narratives into your sales pitches, you can connect with potential customers on a deeper level and close more deals. It’s about tapping into the emotional side of people, being authentic, and telling people how…
For businesses, acquiring new clients is a constant struggle. In fact, gaining new clients consumes significant resources. Monitoring customer acquisition costs (CAC) is vital for assessing the success of marketing campaigns. Different industries and customer segments have different CACs. Don’t forget the competition; every online business is fighting for the same user’s’ attention, making it…
Imagine if you could turn every video viewer into a paying customer. Sounds like a dream, right? Well, with the right video sales funnel, it’s entirely possible. It is inevitable that the video is the future of marketing. But are you harnessing its full potential? If not, you’re missing out on a massive opportunity to…
Segmentation tools are software products that help you organize your customers into distinct segments based on specific criteria. In the early days of marketing, businesses would send generic messages to a broad audience, hoping to land sales by covering a lot of ground. A lot of these efforts would receive poor engagement, reach irrelevant leads,…
Firmographic segmentation is a marketing segmentation method in which businesses are grouped based on shared characteristics, such as company size, growth rate, etc. It’s similar to demographic segmentation, but applied to companies. Just like how B2C companies dig deep into understanding their customers’ age, gender, etc, B2B companies rely on firmographic data to target the…